黄逗菌

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文博会上,我们发现“Labubu”们正在以情感激发文化消费热情
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-25 02:09
Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair showcased a significant presence of IP economy projects, highlighting the popularity of characters like Labubu and MOLLY, as well as new IPs like Huang Dou Jun and Ling Xiao Zhe [2][3][6] - The event demonstrated a shift in cultural consumption trends, particularly among Generation Z, with emotional connections to IPs and innovative VR/XR experiences becoming key drivers [2][8] - Various cities in China are integrating IP economy into their regional economic development plans, with local governments supporting initiatives to enhance cultural industries through IP [6][8] Group 2 - The emergence of immersive VR/XR experiences at the fair represents a new path for cultural tourism consumption, with projects like "Ice Dragon Seeking Pearl" and "Hanyang Solitary Army" showcasing local and red culture [10][11][13] - The integration of AI technology in IP development is seen as a future trend, with companies like Joykey exploring the potential of "AI+IP" to enhance creativity and innovation [9][12] - The fair highlighted the need for continuous content innovation in VR projects to maintain consumer interest, as the market faces challenges related to consumer habits and the high costs of development [13][14]
龙岗引入“黄逗菌”IP “AI+IP”重构文化创意版图
Nan Fang Du Shi Bao· 2025-05-22 14:05
Group 1 - The core concept of the news revolves around the strategic collaboration between the "Huang Dou Jun" IP, created by actor Huang Bo, and the Longgang District of Shenzhen, aiming to enhance the cultural industry through this partnership [1][7][10] - "Huang Dou Jun" is a two-dimensional brand established in 2017, characterized by its optimistic and lively persona, which aims to bring joy and break dimensional barriers [3][5] - The IP has diversified its involvement across various sectors, including animation, art, public welfare, and cultural tourism, indicating its broad market potential [3][5] Group 2 - The Longgang District is positioning itself as a cultural industry hub, leveraging its industrial strength and focusing on the development of digital creative industries, including film, animation, and IP [8][10] - The district has introduced a comprehensive IP industry transformation center, which aims to provide a full lifecycle service chain for IP development, enhancing innovation and collaboration within the industry [10] - Longgang's strategy includes an "All in AI" initiative, aiming to integrate artificial intelligence with cultural creativity, thereby reshaping the cultural landscape and fostering new digital creative paradigms [10]