Core Points - The 34th Beijing International Yanjing Beer Culture Festival has officially opened, featuring a variety of activities and attractions for attendees to enjoy [1] - The festival is complemented by nearby attractions that enhance the overall experience, including dining, art, and recreational activities [2][3] Group 1: Festival Highlights - The main venue offers a vibrant atmosphere with opportunities for drinking, dining, and enjoying live music [1] - Key attractions include the international lifestyle town, featuring a European-style night food street, and the Luo Hong Photography Art Museum, which combines art with culinary experiences [1][2] Group 2: Surrounding Attractions - The SS-ONE Trend Sports Center provides various sports activities such as basketball, skateboarding, and rock climbing, catering to the energetic crowd [2] - The Beijing Guoce International Conference and Exhibition Center hosts numerous themed exhibitions and events, adding to the festival's excitement [2] Group 3: Themed Routes - Five themed routes have been established to enhance the festival experience, focusing on international beer culture, urban nightlife, art appreciation, traditional culture, and nature exploration [3] - Each route offers a unique blend of activities, from cultural experiences to natural scenery, ensuring a diverse range of options for attendees [3]

Core Viewpoint - The article explores the evolving consumption patterns in small towns and counties in China, highlighting the role of delivery services in catering to the rising demand for luxury goods among local consumers [4][22]. Group 1: Delivery Service Insights - The delivery service, exemplified by a courier named Zhou Liang, charges around 800 yuan per order for same-day round trips from Beijing to small towns, reflecting the growing demand for high-end products in these areas [5][6]. - Zhou's daily routine involves picking up luxury items, such as a 3000 yuan black swan cake, and delivering them to clients in smaller cities, showcasing the intersection of urban luxury and rural demand [6][9]. - The courier's experience indicates a significant shift in consumer behavior, with small-town residents increasingly seeking premium products that were previously only accessible in larger cities [6][22]. Group 2: Luxury Goods Market - The black swan cake, priced at up to 9999 yuan, is positioned as a luxury item, with its marketing strategy emphasizing exclusivity and high-quality ingredients sourced from developed countries [13][16]. - The brand's marketing tactics, including high-profile endorsements and social media presence, have contributed to its status as a coveted item among affluent consumers [16][22]. - The limited availability of black swan cakes in only a few major cities necessitates delivery services, which have become essential for reaching high-income consumers in smaller markets [16][22]. Group 3: Consumer Behavior Trends - There is a noticeable trend of increased spending among consumers in small towns, with reports of high average spending in local luxury hotels and restaurants [22][24]. - The influence of social media and e-commerce platforms has accelerated the adoption of luxury goods in these regions, as consumers are exposed to new trends and products [22][24]. - Zhou's observations reveal that affluent consumers in smaller cities are often well-informed and discerning, seeking quality and exclusivity in their purchases [20][22].