Core Viewpoint - The pricing strategy of "Juewei Duck Neck" has come under scrutiny due to misleading unit pricing, leading to consumer complaints about perceived high costs and lack of clarity in pricing [1][3][11] Pricing Strategy - The "signature duck tongue" is priced at 89 yuan for 250 grams, which translates to 178 yuan per kilogram, raising concerns about the clarity of pricing [5][16] - In-store pricing displays emphasize the price over the unit of measurement, making it easy for consumers to overlook the actual weight [3][5] Consumer Reactions - Many consumers have expressed dissatisfaction with the pricing, labeling it as "too expensive" and suggesting that the pricing method creates a "low-price illusion" [1][11] - Specific complaints include the difficulty in understanding the actual cost until checkout, leading to a negative shopping experience [16] Regulatory Context - The National Market Supervision Administration's regulations on clear pricing, effective from July 1, 2022, mandate that businesses must clearly indicate prices and related information to reduce information asymmetry [16] - Experts emphasize the need for businesses to provide comprehensive pricing information to prevent price fraud and enhance consumer awareness [16]