Core Viewpoint - Jiangxi Qiyunshan Food Co., Ltd. has submitted its IPO application in Hong Kong, facing challenges such as product singularity and a limited market size for its main product, South Sour Jujube, which is projected to generate over 95% of its revenue in 2024 [1][4][8] Company Overview - Qiyunshan Food was established in 1995, evolving from the Jiangxi Chongyi Food Factory founded in 1979, and has a long-standing management team with many members having over 25 years of service [1][5] - The company specializes in South Sour Jujube products, which contributed to 95% of its revenue in 2024, with total revenue expected to reach 339 million yuan [4][5] Market Position - Qiyunshan Food holds a leading market share of 32.4% in the South Sour Jujube market, which has an overall size of 1.881 billion yuan in 2024 [4][9] - The industry size for South Sour Jujube products is projected to be less than 2 billion yuan in 2024, indicating limited growth potential compared to other fruit snack markets [8] Supply Chain Concerns - The company relies heavily on wild-harvested South Sour Jujube from local farmers, with no formal contracts in place, raising concerns about the stability of raw material supply [1][9] - Fluctuations in the price of South Sour Jujube directly impact the company's profitability, as evidenced by a slight decline in net profit in 2023 due to rising prices [9] Corporate Structure - Qiyunshan Food has a simple ownership structure, with two main shareholders: Chongyi Food Factory (75%) and Ganzhou Cloud Above Equity Investment Management Partnership (25%) [5] - The company shares management personnel and marketing channels with its affiliate, Jiangxi Qiyunshan Camellia Oil Technology Co., Ltd., which may pose risks related to brand image and market positioning [3][6] Sales and Distribution - The company’s revenue is heavily concentrated in a few provinces, with over 50% of total revenue coming from Jiangxi and Hunan in 2024 [9] - Offline distributors account for over 80% of total revenue, with a significant contribution from a newly signed distributor in 2024, which generated approximately 78 million yuan [9]

Core Viewpoint - Jiangxi Qiyunshan Food Co., Ltd. has submitted its IPO application for the Hong Kong stock market, facing challenges such as product singularity and raw material supply stability [1][5][15]. Company Overview - Qiyunshan Food, established in 1979, primarily produces products made from the local specialty fruit, South Jujube, which accounted for over 95% of its revenue in 2024 [1][5]. - The company generated revenue of 339 million yuan in 2024, with a market share of 32.4% in the South Jujube food market, which has a total market size of 1.881 billion yuan [5][15]. Management and Governance - The company has a stable management team, with six executive directors having over 25 years of tenure [6][9]. - The ownership structure is simple, with two main shareholders: Chongyi Food Factory holding 75% and Ganzhou Yunzhi Investment Management Partnership holding 25% [9]. Industry Challenges - The South Jujube food industry is projected to have a market size of less than 2 billion yuan in 2024, indicating limited growth potential [1][15]. - Qiyunshan Food's reliance on wild-harvested South Jujube from local farmers raises concerns about the stability of raw material supply [1][20]. Related Party Transactions - Qiyunshan Oil Tea Technology Co., Ltd., an affiliate of Qiyunshan Food, shares management personnel and marketing channels, which may pose risks to brand image and market positioning [1][10][14]. - The two companies have a service agreement where Qiyunshan Food provides brand planning and marketing services to Qiyunshan Oil Tea, which could lead to potential conflicts in business focus [14]. Sales and Market Dynamics - The company’s sales are concentrated in a few provinces, with over 50% of revenue coming from Jiangxi and Hunan [20]. - A new offline distributor contributed approximately 78 million yuan to the company's revenue in 2024, accounting for 23% of total revenue [21].