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齐鲁农超搭台赋能形成品牌集聚,农产品溢价空间提升
Da Zhong Ri Bao· 2025-08-28 01:00
Core Viewpoint - The "Qilu Agricultural Supermarket" initiative is enhancing the branding and market reach of Shandong agricultural products, allowing them to gain recognition beyond local markets and increasing their premium pricing potential [2][4][9]. Group 1: Brand Empowerment - "Qilu Agricultural Supermarket" is facilitating the transformation of local agricultural products from bulk sales to branded offerings, exemplified by the "Anqiu Agricultural" label on millet, which has gained visibility in major markets like Beijing [2][3]. - The initiative is promoting regional brand construction, as seen in events like the Anqiu Strawberry Fair, where multiple local producers showcased their products to a wider audience, leading to increased sales and partnerships [3][4]. - The platform is not just about labeling; it provides comprehensive services from harvesting to packaging, ensuring quality and market readiness [3][4]. Group 2: Sales Growth and Market Expansion - The sales of local specialties, such as the "Mishan Lake crayfish," have increased by 30% this year through the "Qilu Agricultural Supermarket" platform, highlighting the effectiveness of the initiative in boosting local economies [5]. - The platform has enabled the establishment of a full-chain traceability system for products like crabs, enhancing consumer trust and product quality assurance [6]. - The "Qilu Agricultural Supermarket" is expanding its reach by creating a diverse online marketplace that showcases various regional brands, thus increasing their visibility and sales potential [8]. Group 3: Future Developments - By 2025, the "Qilu Agricultural Supermarket" plans to enhance its brand pavilion, which will serve as a key showcase for Shandong agricultural brands, including specialized sections for different consumer needs [8]. - The initiative is also focusing on helping lesser-known brands, such as the Linqu foie gras, to gain domestic and international market presence through strategic branding and marketing efforts [8][9]. - The overall strategy of "Qilu Agricultural Supermarket" is to create a supportive ecosystem for agricultural brands, transforming them from isolated entities into a cohesive market force [9].
潍坊安丘:从舌尖安全到舌尖健康,全域生态定义高品质农品新标杆
Qi Lu Wan Bao Wang· 2025-07-01 12:33
Core Insights - Anqiu, a county-level city in Shandong, has developed over 400 agricultural processing and export enterprises, achieving an annual vegetable export volume of 600,000 tons, which accounts for 1/7 of Shandong's total agricultural exports, and has led the nation in vegetable exports for 16 consecutive years [1] - The city aims to transition its high-quality agricultural products from international markets to domestic high-end consumption, establishing a strategy for comprehensive ecological agriculture to become "China's First Ecological Agriculture County" [1][3] - Anqiu's agricultural development is characterized by a rigorous quality control system, innovative ecological technology applications, and precise supportive policies, creating a new path for high-quality agricultural development [1][4] Agricultural Quality and Standards - Anqiu is located in a prime agricultural zone with unique volcanic and sandy soil, contributing to the superior quality of its agricultural products, such as Huiqu millet and Zheshan sweet potatoes [2] - Since 2007, Anqiu has implemented a comprehensive quality safety management system for export agricultural products, establishing a dedicated team for agricultural safety and conducting 100,000 sampling tests annually [2] - The city has developed a digital management platform for agricultural quality safety, covering over 600,000 farmland plots and various agricultural entities, ensuring precise management [2] Technological Innovation and Brand Development - Anqiu is leveraging digital technology to modernize agriculture, integrating IoT and big data into the entire agricultural supply chain [6] - The introduction of biomass carbon soil improvement technology has significantly reduced chemical fertilizer usage by 70% and increased yields by 30% for ginger cultivation [6] - The establishment of a three-tier brand matrix, including regional public brands and enterprise brands, has enhanced the market value of Anqiu's agricultural products, achieving an average price premium of 25% [6][7] Policy Support and Economic Integration - Anqiu has introduced targeted support policies to reduce costs and encourage investment in ecological agriculture, including subsidies and loan incentives [8][9] - The city has achieved high utilization rates of agricultural waste, significantly reducing the use of chemical fertilizers and pesticides [8] - The integration of agriculture with secondary and tertiary industries has created a diversified platform for farmers to share in the value-added benefits of the agricultural supply chain [10]