Core Insights - The recent policy changes in Shenzhen have significantly lowered the barriers for non-local residents to purchase property, enhancing their willingness to invest in the Shenzhen real estate market [4][5][6] Group 1: Policy Impact - The new real estate policy introduced on September 5 focuses on optimizing purchase restrictions and unifying loan interest rates for first and second homes, which has positively influenced external residents' confidence in buying property in Shenzhen [4][5] - The event featured a dedicated area for policy interpretation and financial services, providing a one-stop consultation for non-local residents regarding home buying and loan processing [4][5] Group 2: Event Highlights - The "Vibrant Shenzhen, Livable Future" property exhibition showcased 58 quality projects from 18 major real estate companies, including China Resources Land and China Overseas Land & Investment, highlighting Shenzhen's residential quality and development standards [5][6] - The event attracted over 10,000 visitors, with 3,347 registering their interest and 376 groups expressing intent to purchase, indicating strong market engagement [3][5] Group 3: Project Features - Projects from the Luohu and Longhua districts gained significant attention due to their advantageous locations and comprehensive facilities, appealing to high-net-worth individuals from Northeast China [6] - The exhibition included diverse property types such as high-end residences, business apartments, and vacation properties, catering to various investment and lifestyle needs [5][6] Group 4: Digital Engagement - The event integrated modern technology with traditional cultural elements, featuring live streaming and online policy discussions, which attracted over 120,000 viewers and increased the visibility of Shenzhen's real estate projects [9] - Shenzhen plans to enhance its digital platforms to support a comprehensive, one-stop service for prospective buyers, covering all aspects from viewing to financing [9]

Core Insights - The "Vibrant Shenzhen · Livable Future" national tour event showcased Shenzhen's real estate market, attracting over 10,000 attendees and generating significant interest in housing options [1][3][8] - The event highlighted recent policy optimizations in Shenzhen's real estate sector, including relaxed purchase restrictions and unified mortgage rates, aimed at enhancing housing accessibility for non-local residents [3][11] Group 1: Event Overview - The event took place from September 12 to 15 in multiple cities, including Harbin, Shenyang, and Changchun, under the guidance of Shenzhen's housing authorities [1] - A total of 3,347 attendees registered their interest, with 376 groups expressing intent to purchase real estate [1][3] Group 2: Policy Implications - The event featured a dedicated area for policy interpretation, focusing on the latest real estate regulations, including optimized purchase policies for residents and businesses [3][11] - Key policy changes include the cancellation of purchase restrictions in Yantian and Dapeng districts, allowing non-local residents to buy properties freely [10][11] Group 3: Featured Projects - The event showcased 58 quality projects from 18 major real estate companies, including China Resources Land and China Overseas Land, covering various property types such as high-end residences and vacation properties [5][6] - Notable projects like Wangchen Mansion and Pengrui Banshan Yunjing attracted significant attention due to their unique mountain-sea resources and development potential [6] Group 4: Engagement and Marketing Strategies - The event integrated cultural elements and modern technology, featuring performances and VR experiences to enhance visitor engagement [8] - Online streaming and interactive sessions reached over 120,000 viewers, significantly boosting the visibility of Shenzhen's real estate offerings [8]