Core Viewpoint - The recent data from the National Bureau of Statistics indicates a narrowing decline in commodity housing sales and a continuous reduction in unsold housing inventory over the past eight months, reflecting the ongoing effects of real estate policy adjustments in major cities like Beijing, Shanghai, and Wuhan [1] Group 1: Sales Performance - Commodity housing sales have shown a narrowing decline [1] - The unsold housing inventory has decreased for eight consecutive months [1] Group 2: Funding and Investment - The decline in funds available to real estate development companies is also narrowing [1] Group 3: Policy Impact - The effects of a series of real estate regulatory optimization policies continue to manifest in the market [1]

Core Insights - The recent real estate policy changes in Shenzhen have significantly lowered the barriers for non-local residents to purchase property, leading to increased interest in the market [1][2] Group 1: Policy Impact - The event aligns with Shenzhen's new real estate regulations introduced on September 5, which include optimized purchase restrictions and unified mortgage rates for first and second homes [2] - The policy changes have enhanced the confidence and willingness of non-local residents to invest in Shenzhen real estate [2] Group 2: Event Highlights - The "Vibrant Shenzhen · Livable Future" exhibition featured 18 major real estate companies showcasing 58 quality projects, attracting over 10,000 visitors and generating significant interest [1][3] - Various promotional offers were presented by participating companies, such as customized tours and waived fees, to encourage potential buyers to visit and engage with the properties [3] Group 3: Digital Engagement - The event incorporated modern technology and cultural elements, featuring live streaming and interactive sessions that attracted over 120,000 online viewers, enhancing the visibility of Shenzhen's real estate offerings [4] - Shenzhen plans to leverage digital platforms to streamline the home-buying process, providing comprehensive support for potential buyers throughout their purchasing journey [4]

Core Insights - The "Vibrant Shenzhen · Livable Future" national tour event showcased Shenzhen's real estate market, attracting over 10,000 attendees and generating significant interest in housing options [1][3][8] - The event highlighted recent policy optimizations in Shenzhen's real estate sector, including relaxed purchase restrictions and unified mortgage rates, aimed at enhancing housing accessibility for non-local residents [3][11] Group 1: Event Overview - The event took place from September 12 to 15 in multiple cities, including Harbin, Shenyang, and Changchun, under the guidance of Shenzhen's housing authorities [1] - A total of 3,347 attendees registered their interest, with 376 groups expressing intent to purchase real estate [1][3] Group 2: Policy Implications - The event featured a dedicated area for policy interpretation, focusing on the latest real estate regulations, including optimized purchase policies for residents and businesses [3][11] - Key policy changes include the cancellation of purchase restrictions in Yantian and Dapeng districts, allowing non-local residents to buy properties freely [10][11] Group 3: Featured Projects - The event showcased 58 quality projects from 18 major real estate companies, including China Resources Land and China Overseas Land, covering various property types such as high-end residences and vacation properties [5][6] - Notable projects like Wangchen Mansion and Pengrui Banshan Yunjing attracted significant attention due to their unique mountain-sea resources and development potential [6] Group 4: Engagement and Marketing Strategies - The event integrated cultural elements and modern technology, featuring performances and VR experiences to enhance visitor engagement [8] - Online streaming and interactive sessions reached over 120,000 viewers, significantly boosting the visibility of Shenzhen's real estate offerings [8]