Core Insights - During the National Day and Mid-Autumn Festival holiday, Longfor Group launched a "Double Festival Shopping Spree" campaign across multiple cities, offering various products including residential, commercial, and parking spaces [2][3] - The campaign featured significant promotions such as flash sales on properties, discounted parking space group purchases, and selected gifts for homebuyers [2] Group 1: Performance Highlights - In Chongqing, the Longfor Liangjiang Yuhujing project achieved remarkable sales of 620 million yuan during its initial launch, setting a record for the first launch in the Chongqing real estate market in nearly four years, and accumulated sales exceeding 1.1 billion yuan within 30 days [2] - The project saw a substantial increase in transactions during the holiday period, with a 256% month-on-month rise [2] - In Beijing, the Longfor Zhongguancun Guancui project introduced innovative design features and attracted over 65% of buyers aged 25-45 from the internet sector, leading to the highest sales volume and value in Changping District for the period from January to September 2025 [2] Group 2: Project Specifics - In Suzhou, the Longfor Dongwu Yuanzhu project, characterized by low-density villa-style living, achieved sales of 800 million yuan during its initial launch and 200 million yuan during the holiday period, with over 1,600 visits [3] - In Shanghai, the Longfor Fengxian Yuhujing project, designed to meet high-quality demands, recorded sales of 1 billion yuan on its opening day and 130 million yuan during the holiday, with over 800 visits [3]

Market Overview - The enthusiasm for property launches has increased, with 79 projects in key cities of East China, including Shanghai, Hangzhou, and Suzhou, offering 6,259 units, a month-on-month increase of 87.5% [1] - In Shanghai, 31 projects launched a total of 3,429 units, with over 70% of the offerings being entry-level and upgrade products [2] Shanghai Highlights - The Bund Rui Fu project launched on September 14, 2025, with 119 units sold at an average price of 147,800 yuan per square meter, achieving a 100% sales rate on the opening day [5][7] - The Zhongjian Jiu Shang Lang Chen project launched on September 21, 2025, with 140 units sold at an average price of 146,800 yuan per square meter, also achieving a 100% sales rate [8][10] Hangzhou Highlights - Hangzhou's market is experiencing a seasonal uptick, with 45 projects launching 2,437 units and an average absorption rate of 64% [12] - The Greentown Lixiangting project launched on August 26, 2025, with 94 units sold at an average price of 54,104 yuan per square meter, achieving a 100% sales rate [16][18] Suzhou Highlights - In Suzhou, three projects launched a total of 393 units, with a focus on new developments [24] - The Longhu Dongwu Yuanzhu project launched on September 20, 2025, with 147 units at an average price of 34,000 yuan per square meter, achieving a 48% sales rate [27][29] Upcoming Projects - Several notable projects are scheduled for launch in the coming month across Shanghai and Hangzhou, with varying price points and product types [38][40]