Core Insights - The condiment market experienced strong demand in June, driven by summer dining consumption and the 618 mid-year shopping festival [1][4] - Online and offline sales of health-oriented condiments surged, with Qianhe Flavor Industry's online sales increasing by 19% month-on-month [1][4] - Consumer preferences are shifting towards simpler ingredient products, with 49.5% of consumers favoring health-oriented condiments with reduced additives [3] Sales Performance - Qianhe Flavor Industry's online sales saw significant growth across various platforms: Tmall up 63%, Kuaishou up 56%, Douyin up approximately 50%, and JD.com up 26% [1][3] - Offline sales in major supermarkets also showed robust growth, with Dazhonghua's sales increasing by 31% and other supermarkets like Biyoute and Yinzou exceeding 20% growth [4] Consumer Trends - The trend towards "simplified formulas" in food products is gaining traction, aligning with government initiatives to reduce food additives [3] - Consumers are increasingly inclined to purchase health-oriented condiments that are lower in sodium, sugar, and salt, reflecting a shift from "harmless" to "beneficial" products [3] Product Innovation - Qianhe Flavor Industry is focusing on developing low-sodium and zero-sugar products that meet consumer demands for healthier options, utilizing natural ingredients and traditional fermentation techniques [3][4] - The company has launched over 1,600 "empty bottle exchange" health education activities to enhance product repurchase rates and attract new customers [4]