Core Insights - The condiment market experienced strong demand in June, driven by summer dining consumption and the 618 mid-year shopping festival [1][4] - Online and offline sales of health-oriented condiments surged, with Qianhe Flavor Industry's online sales increasing by 19% month-on-month [1][4] - Consumer preferences are shifting towards simpler ingredient products, with 49.5% of consumers favoring health-oriented condiments with reduced additives [3] Sales Performance - Qianhe Flavor Industry's online sales saw significant growth across various platforms: Tmall up 63%, Kuaishou up 56%, Douyin up approximately 50%, and JD.com up 26% [1][3] - Offline sales in major supermarkets also showed robust growth, with Dazhonghua's sales increasing by 31% and other supermarkets like Biyoute and Yinzou exceeding 20% growth [4] Consumer Trends - The trend towards "simplified formulas" in food products is gaining traction, aligning with government initiatives to reduce food additives [3] - Consumers are increasingly inclined to purchase health-oriented condiments that are lower in sodium, sugar, and salt, reflecting a shift from "harmless" to "beneficial" products [3] Product Innovation - Qianhe Flavor Industry is focusing on developing low-sodium and zero-sugar products that meet consumer demands for healthier options, utilizing natural ingredients and traditional fermentation techniques [3][4] - The company has launched over 1,600 "empty bottle exchange" health education activities to enhance product repurchase rates and attract new customers [4]

Core Viewpoint - Qianhe Flavor Industry is committed to responding to the "dual reduction" policy on food additives by adopting a "simplified formula" approach, increasing R&D investment, and innovating technology to produce healthier seasoning products with simple ingredients and natural flavors [1][3]. Group 1: Company Strategy and Development - The company plans to complete the renewal of product packaging and labeling by the end of the year to comply with the new national food safety standards [1]. - Qianhe Flavor Industry has invested over 400 million yuan in R&D since its listing and holds 112 related patents, combining traditional techniques with modern technology to achieve additive-free and traceable production [2]. - The company aims to enhance product development by increasing R&D investment and scientifically restoring ancient brewing techniques to meet consumer demand for healthy seasoning products [1][2]. Group 2: Compliance and Quality Assurance - Qianhe Flavor Industry's products have passed national quality inspections with a 100% compliance rate since 2014, including soy sauce, vinegar, cooking wine, and oyster sauce [2]. - Recent inspections by the Sichuan Provincial Market Supervision Administration confirmed that 23 batches of Qianhe's products met national standards for brewed soy sauce, with no preservatives or sweeteners detected [2]. Group 3: Market Performance - The company has seen a 35% month-on-month increase in sales on online platforms such as Douyin, JD, and Tmall, as well as improved sales in offline supermarkets like Walmart and Hongqi Chain [3].