2025年,简爱酸奶正式迈入品牌发展第十年。从华南区域初创品牌起步,逐步成长为全国低温酸奶领军企 业,简爱酸奶始终坚守"极简配方"核心理念,凭借反向创新的"减法哲学"打破行业同质化困境,重新定义中 国乳制品品质标准,十年间完成从品类开拓者到行业引领者的跨越式发展。 配方做减法 极简理念重构乳制品品质核心 2015年,朴诚乳业创始人兼CEO夏海通怀揣"为家人和孩子做安心好奶"的初心,进军低温乳制品市场。"一 杯优质酸奶,核心是优质生牛乳搭配优质菌种,无需多余添加,极简配方是核心追求",夏海通在谈及品牌创 立初衷时明确表示。简爱酸奶自诞生起便聚焦配料表精简,剥离冗余添加成分,还原酸奶本真风味,打造纯 粹乳品体验。 供应链做加法 全链布局筑牢品质护城河 简爱酸奶"减法哲学"的落地,离不开全链条供应链的深度支撑与创新升级。"简爱奶源标准必须高于欧盟, 要打造中国顶尖奶源体系",夏海通的战略布局,奠定了品牌品质根基。自2019年起,简爱酸奶创新性搭 建"牧场+工厂"一体化供应链体系,在北纬41度黄金奶源带自建父爱牧场,1万余头奶牛采用科学饲养管理 模式,生长于天然生态环境中,保障奶源纯净度。该牧场产出的生牛乳,蛋白质含 ...

Core Insights - The condiment market experienced strong demand in June, driven by summer dining consumption and the 618 mid-year shopping festival [1][4] - Online and offline sales of health-oriented condiments surged, with Qianhe Flavor Industry's online sales increasing by 19% month-on-month [1][4] - Consumer preferences are shifting towards simpler ingredient products, with 49.5% of consumers favoring health-oriented condiments with reduced additives [3] Sales Performance - Qianhe Flavor Industry's online sales saw significant growth across various platforms: Tmall up 63%, Kuaishou up 56%, Douyin up approximately 50%, and JD.com up 26% [1][3] - Offline sales in major supermarkets also showed robust growth, with Dazhonghua's sales increasing by 31% and other supermarkets like Biyoute and Yinzou exceeding 20% growth [4] Consumer Trends - The trend towards "simplified formulas" in food products is gaining traction, aligning with government initiatives to reduce food additives [3] - Consumers are increasingly inclined to purchase health-oriented condiments that are lower in sodium, sugar, and salt, reflecting a shift from "harmless" to "beneficial" products [3] Product Innovation - Qianhe Flavor Industry is focusing on developing low-sodium and zero-sugar products that meet consumer demands for healthier options, utilizing natural ingredients and traditional fermentation techniques [3][4] - The company has launched over 1,600 "empty bottle exchange" health education activities to enhance product repurchase rates and attract new customers [4]

Core Viewpoint - Qianhe Flavor Industry is committed to responding to the "dual reduction" policy on food additives by adopting a "simplified formula" approach, increasing R&D investment, and innovating technology to produce healthier seasoning products with simple ingredients and natural flavors [1][3]. Group 1: Company Strategy and Development - The company plans to complete the renewal of product packaging and labeling by the end of the year to comply with the new national food safety standards [1]. - Qianhe Flavor Industry has invested over 400 million yuan in R&D since its listing and holds 112 related patents, combining traditional techniques with modern technology to achieve additive-free and traceable production [2]. - The company aims to enhance product development by increasing R&D investment and scientifically restoring ancient brewing techniques to meet consumer demand for healthy seasoning products [1][2]. Group 2: Compliance and Quality Assurance - Qianhe Flavor Industry's products have passed national quality inspections with a 100% compliance rate since 2014, including soy sauce, vinegar, cooking wine, and oyster sauce [2]. - Recent inspections by the Sichuan Provincial Market Supervision Administration confirmed that 23 batches of Qianhe's products met national standards for brewed soy sauce, with no preservatives or sweeteners detected [2]. Group 3: Market Performance - The company has seen a 35% month-on-month increase in sales on online platforms such as Douyin, JD, and Tmall, as well as improved sales in offline supermarkets like Walmart and Hongqi Chain [3].