Core Viewpoint - The launch of the 1-liter Flying Moutai on the iMoutai platform has garnered significant consumer attention, primarily due to the assurance of product authenticity and the brand's strong recognition among consumers [2][3][4]. Group 1: Consumer Feedback and Concerns - Consumers express a strong preference for purchasing from the iMoutai platform due to its guarantee of product authenticity, alleviating fears of counterfeit products [3][4]. - Feedback from consumers indicates that the 1-liter packaging is practical for gatherings and enhances the overall dining experience, making it a popular choice for events [3][6]. - The introduction of the 1-liter Flying Moutai has addressed previous concerns regarding the authenticity of products sold through unofficial channels, which often led to consumer losses [3][4]. Group 2: Market Strategy and Product Positioning - Moutai has diversified its sales channels to address consumer concerns about product authenticity, including showcasing the 1-liter Flying Moutai at various events and launching it in self-operated stores [4][6]. - The 1-liter Flying Moutai is positioned to meet the needs of larger gatherings, such as corporate events and celebrations, which has resulted in a significant increase in order volumes compared to previous years [6][7]. - Moutai's strategy emphasizes a consumer-centric approach, aiming to resonate with consumers' emotional and practical needs through various product offerings [5][7]. Group 3: Brand Philosophy and Long-term Vision - Moutai's leadership emphasizes the importance of a consumer-centric philosophy and long-term brand building, focusing on creating multi-dimensional value for consumers [7]. - The company's approach to addressing diverse consumer needs reflects its commitment to enhancing brand image and ensuring customer satisfaction [7].