Core Viewpoint - The marketing director of Gree Electric Appliances, Zhu Lei, has raised concerns about the recent phenomenon of "car bloggers" on multiple platforms, accusing them of using the same narrative and questioning their credibility, suggesting that such behavior underestimates the intelligence of internet users [1]. Group 1 - Zhu Lei highlighted that the content he criticized can be easily found on Douyin, indicating that any reasonable person can verify the original source [1]. - He emphasized that no matter how sophisticated the public relations tactics are, they cannot compete with integrity, suggesting that the current market dynamics are shifting [1]. - Zhu Lei referenced a specific video questioning the price differences between Gree's and Xiaomi's 1.5-horsepower air conditioners, noting that Xiaomi's price is significantly lower at around 1,680 yuan compared to Gree's price exceeding 3,000 yuan [1][3].

Core Viewpoint - The ongoing price competition between Gree and Xiaomi has escalated into a public dispute, with Gree's marketing director accusing Xiaomi of orchestrating negative campaigns against Gree, while Xiaomi's supporters defend their pricing strategy as a result of different business models [1][3][10]. Group 1: Price Dispute - Gree's marketing director, Zhu Lei, highlighted a significant price difference between Gree and Xiaomi's air conditioners, questioning the integrity of online reviews that favor Xiaomi [1][3]. - Zhu Lei's comments suggest a coordinated effort by Xiaomi to undermine Gree's reputation through social media, implying that Xiaomi is behind the negative narratives [1][4]. - The price difference is noted as 1300 yuan, with Xiaomi's 1.5 HP air conditioner priced at 1700 yuan compared to Gree's over 3000 yuan [10]. Group 2: Social Media Reactions - Following Zhu Lei's accusations, several content creators clarified that their videos were not intended to disparage Gree, but rather praised its technology and quality [4][6]. - The backlash against Zhu Lei's comments led to ridicule on social media, with users suggesting he misinterpreted the content of the videos he criticized [6][10]. - The incident reflects a broader sentiment among consumers who prioritize either affordability or perceived value in their purchasing decisions [10][11]. Group 3: Industry Dynamics - The conflict underscores the contrasting business models of Gree and Xiaomi, with Gree focusing on self-developed technology and offline service, while Xiaomi leverages online channels and cost-effective manufacturing [10]. - Zhu Lei's call for the manufacturing industry to avoid negative campaigning indicates a desire for a more constructive competitive environment [10].