Core Viewpoint - The "2 Yuan Revolution" in the food and beverage industry is characterized by a surge of low-priced offerings, including 2 Yuan bread, barbecue, sushi, and duck products, leading to a significant increase in store numbers and competition among brands [2][12]. Group 1: Emergence of 2 Yuan Stores - The 2 Yuan model has gained popularity, particularly with 2 Yuan bread stores, which often feature eye-catching signage and a small store size of 10-20 square meters, offering a variety of freshly baked bread at around 2 Yuan each [3]. - Following the success of 2 Yuan bread, 2 Yuan barbecue has emerged, exemplified by brands like "Fan Qian Fan" offering a range of skewers at 2 Yuan each, utilizing automated cooking technology to enhance customer experience [4][6]. - The trend has expanded to various cities, with multiple establishments adopting the 2 Yuan barbecue model, attracting significant customer interest and long queues [7][8]. Group 2: Business Model and Strategies - The 2 Yuan stores utilize a unified low-price strategy to attract customers, with additional products priced higher to increase average transaction value [12][14]. - Freshness is emphasized in marketing, with many stores showcasing their food preparation processes to counteract perceptions of low quality associated with low prices [15]. - The selection of products targets essential consumer needs and late-night dining, with average spending around 30 Yuan, making it appealing for frequent consumption [16]. Group 3: Cost Control and Operational Efficiency - The 2 Yuan model focuses on low-cost operations by selecting high-demand, low-cost ingredients and employing standardized processes to maintain quality while minimizing expenses [20][21]. - Many establishments operate in small spaces or as stalls to reduce rent and labor costs, with initial equipment investments being relatively low [19]. - Automation and self-service options are increasingly adopted to enhance efficiency and reduce labor costs, contributing to the overall profitability of the model [20]. Group 4: Challenges and Risks - The profitability of the 2 Yuan model heavily relies on maintaining high customer traffic and sales volume, with businesses needing to sell large quantities to cover basic costs [21][22]. - The low-barrier entry for new businesses has led to rapid expansion, but many face challenges due to insufficient local demand, resulting in financial losses [24]. - Quality control issues have arisen, with some establishments compromising on ingredient quality to maintain low prices, leading to decreased customer satisfaction and repeat business [25].