2元面包

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餐饮 “2 元店” 狂飙,低价风暴背后藏着哪些生意经?
3 6 Ke· 2025-06-30 08:22
Core Viewpoint - The "2 Yuan Revolution" in the food and beverage industry is characterized by a surge of low-priced offerings, including 2 Yuan bread, barbecue, sushi, and duck products, leading to a significant increase in store numbers and competition among brands [2][12]. Group 1: Emergence of 2 Yuan Stores - The 2 Yuan model has gained popularity, particularly with 2 Yuan bread stores, which often feature eye-catching signage and a small store size of 10-20 square meters, offering a variety of freshly baked bread at around 2 Yuan each [3]. - Following the success of 2 Yuan bread, 2 Yuan barbecue has emerged, exemplified by brands like "Fan Qian Fan" offering a range of skewers at 2 Yuan each, utilizing automated cooking technology to enhance customer experience [4][6]. - The trend has expanded to various cities, with multiple establishments adopting the 2 Yuan barbecue model, attracting significant customer interest and long queues [7][8]. Group 2: Business Model and Strategies - The 2 Yuan stores utilize a unified low-price strategy to attract customers, with additional products priced higher to increase average transaction value [12][14]. - Freshness is emphasized in marketing, with many stores showcasing their food preparation processes to counteract perceptions of low quality associated with low prices [15]. - The selection of products targets essential consumer needs and late-night dining, with average spending around 30 Yuan, making it appealing for frequent consumption [16]. Group 3: Cost Control and Operational Efficiency - The 2 Yuan model focuses on low-cost operations by selecting high-demand, low-cost ingredients and employing standardized processes to maintain quality while minimizing expenses [20][21]. - Many establishments operate in small spaces or as stalls to reduce rent and labor costs, with initial equipment investments being relatively low [19]. - Automation and self-service options are increasingly adopted to enhance efficiency and reduce labor costs, contributing to the overall profitability of the model [20]. Group 4: Challenges and Risks - The profitability of the 2 Yuan model heavily relies on maintaining high customer traffic and sales volume, with businesses needing to sell large quantities to cover basic costs [21][22]. - The low-barrier entry for new businesses has led to rapid expansion, but many face challenges due to insufficient local demand, resulting in financial losses [24]. - Quality control issues have arisen, with some establishments compromising on ingredient quality to maintain low prices, leading to decreased customer satisfaction and repeat business [25].
开业10天就倒下!2元面包、7元生烫牛肉米线……批量“收割”创业者
东京烘焙职业人· 2025-06-11 08:30
Core Viewpoint - The article discusses the rapid rise and fall of low-cost food businesses, specifically 2 yuan bread and 7 yuan beef noodle shops, highlighting the allure of high returns with low investment, while also emphasizing the high failure rate of these ventures [5][10][21]. Group 1: Market Trends - The popularity of 2 yuan bread and 7 yuan beef noodle shops has surged this year, with numerous establishments opening across cities like Guangzhou, where there are multiple shops within close proximity [7][12]. - Reports indicate that from 2023 to 2025, 2 yuan bread shops are expected to expand at a rate of over 4,300 stores annually, with cities like Jinan seeing over 300 new shops [13]. - Despite the initial success, many of these businesses are closing quickly, with some shutting down within weeks of opening due to poor performance [8][24]. Group 2: Entrepreneurial Challenges - Many entrepreneurs, including those new to the food industry, are experiencing significant losses, with some reporting losses of up to 150,000 yuan within just a few months [9][20]. - The low investment and quick return narrative attracts many, but the reality is that only a few succeed, leading to a high turnover rate in these types of businesses [35][38]. - The influx of new entrants into the market has intensified competition, resulting in a "fast growth, fast death" cycle for many establishments [36][42]. Group 3: Financial Insights - The average investment for a 2 yuan bread shop ranges from 10,000 to 20,000 yuan, while beef noodle shops can require investments between 15,000 to 25,000 yuan, with some brands offering even lower entry costs [32][33]. - Many entrepreneurs are drawn in by the promise of high daily revenues, with some claiming daily earnings of 8,000 to 10,000 yuan, but these figures are often exaggerated and not representative of the average performance [39]. - The success of these businesses heavily relies on location, as poor site selection can lead to inadequate customer flow and ultimately business failure [41].
2元面包、7元生烫牛肉米线,批量“收割”创业者
虎嗅APP· 2025-05-20 14:00
Core Viewpoint - The article discusses the rapid rise and fall of low-cost food businesses, specifically 2 yuan bread and 7 yuan beef noodle shops, highlighting the allure of quick profits that ultimately leads to many entrepreneurs facing significant losses [3][4][5]. Group 1: Market Trends - In 2023, there has been a surge in 2 yuan bread and 7 yuan beef noodle shops, particularly in cities like Guangzhou, where multiple shops can be found within close proximity [3][7]. - The expansion of 2 yuan bread shops is projected to exceed 4,300 new locations annually from 2023 to 2025, with cities like Jinan and Changsha seeing significant growth [7]. - Despite the initial popularity, many of these businesses are closing quickly, with reports of shops shutting down within days or months of opening due to poor performance [4][12][13]. Group 2: Entrepreneurial Challenges - Many entrepreneurs, particularly those new to the food industry, are experiencing regret after investing in low-cost food ventures, with some reporting losses of up to 150,000 yuan within months [4][12]. - The allure of low investment and quick returns has attracted numerous inexperienced individuals, leading to intense competition and a "fast growth, fast death" scenario in the market [19][22]. - The lack of experience among many new entrants contributes to poor decision-making, particularly in site selection, which is critical for the success of these businesses [20][22]. Group 3: Financial Dynamics - The business model of 2 yuan bread and 7 yuan beef noodle shops is based on low customer spending and high turnover, with claims of daily revenues reaching up to 20,000 yuan [15][16]. - Initial investment costs for these ventures are relatively low, with 2 yuan bread shops requiring around 10,000 to 20,000 yuan to set up, while beef noodle shops can range from 15,000 to 25,000 yuan [17]. - Many entrepreneurs are misled by inflated revenue claims during the franchise recruitment process, leading to unrealistic expectations and subsequent financial losses [20].
低价诱惑背后:2元面包、7元米线批量倒下,创业者何去何从?
Sou Hu Cai Jing· 2025-05-20 10:47
Core Insights - The recent trend in the food and beverage market features low-cost items like 2 yuan bread and 7 yuan beef noodle soup, attracting many entrepreneurs with stories of high earnings and rapid customer turnover [1][5] - Despite initial success, many of these businesses are facing challenges as the market becomes saturated, leading to closures and transfers of ownership [1][5][7] Market Dynamics - In Guangzhou, a concentration of 2 yuan bread and 7 yuan beef noodle soup shops has emerged, with multiple establishments opening within close proximity to each other [1] - Entrepreneurs are drawn to these low-cost, high-turnover models, but many are experiencing disappointing sales and are forced to close or transfer their businesses shortly after opening [5][7] Entrepreneurial Challenges - The influx of inexperienced entrepreneurs has intensified competition, with many opening shops without adequate market research or location analysis, resulting in financial losses [7][8] - The low entry barriers and high return expectations have led to a proliferation of similar businesses, which can dilute customer traffic and profitability [7] Sustainability Concerns - The lifecycle of small-scale food projects has shortened, with many businesses failing within months due to a lack of sustainable practices and market understanding [7][8] - Entrepreneurs are encouraged to adopt a more rational approach when selecting business ventures, emphasizing the importance of market research, competitive analysis, and strategic location selection to ensure long-term viability [8]
全网都在吹的2元面包,开始出现倒闭潮
东京烘焙职业人· 2025-05-20 08:50
Core Viewpoint - The article discusses the rapid expansion and popularity of the "2 yuan bread" market in China, highlighting both its growth in urban areas and the challenges faced by businesses in this segment [4][5][19]. Group 1: Market Expansion - The "2 yuan bread" phenomenon has transitioned from lower-tier cities to first-tier cities, including popular commercial areas like Tianhe South Road in Guangzhou [5][19]. - New variations of "2 yuan bread" have emerged, including combo meals tailored to customer preferences, such as the "2 yuan beef and pork set" [8]. - The diversity of products has increased, with offerings ranging from milk-flavored toast to health-conscious whole wheat options [9][10]. Group 2: Business Models and Strategies - Some brands have adopted innovative business models, such as "2 yuan self-service bread" stores, which emphasize a fully automated shopping experience [14][16]. - The cost optimization strategies employed by these brands include using lower-cost ingredients and streamlining production processes, resulting in a significant reduction in raw material costs [13][17]. Group 3: Challenges and Risks - Despite the initial success, many "2 yuan bread" stores are facing closure, with reports of high failure rates among franchises due to issues like product quality and lack of innovation [19][20]. - Consumer feedback indicates dissatisfaction with product quality, leading to low repeat purchase rates and negative perceptions of the brand [24]. - The article emphasizes that the low price point does not equate to quality, and many businesses lack the necessary supply chain support to sustain their operations effectively [25][28].
开业10天就倒下,2元面包、7元生烫牛肉米线……批量“收割”创业者
3 6 Ke· 2025-05-19 12:21
Core Insights - The rapid rise of low-cost food outlets, such as 2 yuan bread and 7 yuan beef noodle shops, has attracted many entrepreneurs seeking quick profits, but many are facing significant losses and closures [1][2][5] - The allure of low investment and quick returns has led to a surge in these types of businesses, with reports indicating that 2 yuan bread shops are expanding at a rate of over 4,300 stores annually from 2023 to 2025 [1][6] - Despite initial high sales, many of these businesses struggle to maintain profitability, with some closing within weeks of opening due to poor location choices and intense competition [4][12] Market Dynamics - The market for low-cost food items is characterized by high customer turnover and low average spending, making it attractive for new entrants [6][9] - The average investment for opening a 2 yuan bread shop ranges from 10 to 20 million yuan, while beef noodle shops can require investments between 15 to 25 million yuan, depending on the brand [8][9] - Many entrepreneurs are drawn in by the promise of high daily revenues, with some claiming daily earnings of 8,000 to 10,000 yuan, but these figures are often exaggerated [10][12] Entrepreneurial Challenges - A significant number of new business owners lack experience in the food industry, leading to poor decision-making and high failure rates [9][10] - The oversaturation of similar food outlets in close proximity leads to customer dilution, making it difficult for individual shops to thrive [12][13] - The trend of rapidly opening and closing food businesses is creating a cycle where entrepreneurs are constantly chasing the next popular food trend, further destabilizing the market [12][13]
全网都在吹的2元面包,开始出现倒闭潮
36氪· 2025-05-10 11:59
Core Viewpoint - The article discusses the rapid expansion and challenges of the 2 yuan bread market in China, highlighting both the consumer demand for low-cost baked goods and the pitfalls faced by entrepreneurs in this sector [3][21]. Group 1: Market Trends - The baking market is experiencing significant growth, with the 2 yuan bread concept expanding from lower-tier cities to first-tier cities like Guangzhou [6][7]. - New variations of 2 yuan bread are emerging, including combo meals and health-focused options, indicating a diversification of product offerings [10][11]. - The 2 yuan pineapple bun has become a flagship product for many stores, with brands like "Shanhai Ji" claiming to sell over 10 million units annually [13][15]. Group 2: Cost Management - The cost optimization strategies employed by 2 yuan bread shops include using lower protein flour and reducing filling content, leading to a 42% decrease in raw material costs for pineapple buns [15][16]. - New store models, such as self-service and automated operations, are being adopted to further reduce costs and enhance customer experience [19][20]. Group 3: Entrepreneurial Challenges - Despite the initial success stories, many 2 yuan bread franchises are facing closure, with reports of high failure rates among new stores [21][24]. - Common issues leading to store closures include slow product innovation, high product homogeneity, and inconsistent quality, which have resulted in low customer retention [25][28]. - The narrative around 2 yuan bread often focuses on the entrepreneurial opportunities it presents, but many franchises are more about selling courses and franchises rather than sustainable business models [24][28]. Group 4: Competitive Landscape - The trend towards cost-effective baking is not limited to 2 yuan bread, as other brands are also launching low-cost products and community store models to capture market share [30][32]. - The success of established brands like Mixue Ice City and Sally's demonstrates that a robust supply chain and brand ecosystem are crucial for maintaining price advantages, which many 2 yuan bread shops lack [32].
全网都在吹的2元面包,开始倒闭潮
3 6 Ke· 2025-05-09 02:32
Core Insights - The 2 yuan bread market is rapidly expanding from lower-tier cities to first-tier cities, with notable growth in popular commercial areas like Guangzhou Tianhe South Road [1][3] - New variations of 2 yuan bread are emerging, offering diverse products and combinations to cater to different consumer preferences [3][4] - The pineapple bun has become a signature item for 2 yuan bread stores, with brands like "Shanhai Ji" and "Le Jian Yu Xiao Man" achieving significant sales and customer engagement through fresh offerings and promotional strategies [4][6] Market Dynamics - The cost optimization strategies employed by 2 yuan bread stores, such as using lower protein flour and reducing filling content, have led to a significant decrease in production costs, making them competitive in the market [6][10] - Innovative store models, including self-service and automated operations, are being adopted to enhance customer experience and reduce operational costs [9][10] Challenges and Risks - Despite the growth, many 2 yuan bread franchises are facing challenges, including high rates of store closures and complaints about product quality and consistency [10][12] - The market is characterized by a high level of product homogeneity and slow innovation, leading to customer dissatisfaction and low repeat purchase rates [12][15] - The low-cost model of 2 yuan bread lacks a robust supply chain and operational support, making it vulnerable to market fluctuations and competition [19]