Core Viewpoint - The recent fluctuations in the gold market highlight the investment advantages of bullion coins over traditional gold jewelry, particularly in terms of pricing and potential for value appreciation [1][3]. Group 1: Market Analysis - On October 22, gold prices dropped to a low of $4004.46 per ounce, with a daily fluctuation exceeding $100, causing concern among gold investors [1]. - The current domestic gold price is 941 yuan per gram, while branded gold jewelry prices are significantly higher, with brands like Chow Tai Fook and Lao Feng Xiang priced at 1235 yuan per gram, indicating a markup of nearly 300 yuan per gram compared to raw gold [1]. Group 2: Investment Comparison - The auction price for a 30-gram Panda gold coin was 28,500 yuan, which is only 270 yuan above its raw gold value of 28,230 yuan, resulting in a premium of less than 1% [1]. - In contrast, purchasing the same weight in branded gold jewelry would cost approximately 37,050 yuan, which is 8,550 yuan more than the coin [1]. - A 1-ounce commemorative Panda gold coin sold for 29,500 yuan, with a raw gold value of approximately 29,268 yuan, showing a premium of only 232 yuan [3]. Group 3: Advantages of Bullion Coins - Bullion coins offer three main advantages: low premiums compared to jewelry, stability in value due to their tie to raw gold prices, and ease of liquidity without the wear and tear associated with jewelry [5]. - The premium on jewelry can exceed 30%, while bullion coins provide a more cost-effective investment option [5]. - Bullion coins are recognized as legitimate collectibles, adding potential for appreciation beyond just the gold content [5]. Group 4: Tools for Investment - The Zhao Yong Online APP is recommended for tracking historical prices and trends of bullion coins, allowing investors to make informed decisions based on past performance [6]. - The app provides access to data on transaction prices over the past 15 years, helping investors identify low-premium and high-potential coin options [6].