Core Insights - The Shanghai Auto Show serves as a crucial platform for automakers to connect with users, emphasizing the importance of user-centric strategies in the current competitive landscape [1][6] - Companies are increasingly engaging in user co-creation activities, focusing on product improvements and interactive experiences to enhance brand recognition among consumers [1][2] User Co-Creation and Engagement - SAIC Motor's chairman highlighted the company's commitment to a user-centered approach, aiming to exceed user expectations [1] - Lynk & Co has established interactive spaces at the auto show, including a product advisory council to gather user feedback and co-create products [2] - Lantu Motors invested over 500 million yuan in upgrading its FREE+ model, utilizing user feedback collected through various channels [2] - Ora initiated the "Ora Wonderful Life Action" with a 2 million yuan incentive fund to encourage users to share their lifestyles, integrating this content into product development [2] Product Upgrades and Innovations - Many automakers showcased significant product upgrades at the auto show, enhancing user value perception through advanced features and competitive pricing [6] - The 2025 model of the Starway ES electric vehicle is positioned as a "value champion" with a range of 710 kilometers and advanced materials [6] - XPeng Motors introduced the P7+ flagship version with enhanced configurations, including AI battery technology and smart suspension adjustments [6] - Honda is collaborating with Momenta to develop mass-production solutions for assisted driving, while also working with CATL on new battery technologies [7] Direct User Interaction by Executives - Executives from various automakers are leveraging social media to build personal brands and engage directly with consumers, enhancing brand visibility [4][5] - Beijing Automotive's chairman actively participates in live streaming to promote products, while other executives maintain frequent updates on social media platforms [4][5] - The trend of executives becoming "internet celebrities" is seen as a way to foster closer connections with users, although it requires careful communication to avoid exaggeration [5] Market Trends and Future Directions - The automotive industry is undergoing significant changes, with a focus on deep connections with consumers being essential for long-term survival [6][7] - The shift towards user-centric models and enhanced service offerings is becoming a strategic priority for automakers in the evolving market landscape [6][7]

聚焦本届上海车展，宏观层面，企业进一步举办与用户共创的活动，包括产品改进、改装潮玩以及 共创周边产品等；微观层面，企业高层纷纷开设个人短视频账号，分享车展上的所见所闻，在宣传上与 用户建立直接联系。 此外，车展上车企还对发布的产品进行了大量配置升级，用价值感与获得感"链"接用户，或以智能 化技术傍身，或以"一口价"模式吸睛…… 与用户共创，"链"上年轻、潮流 每个车展都是车企"链"接用户的最好机会，今年的上海车展同样如此。"链"上用户，让品牌获得消 费者的认同，成为时下各大车企的重要发力点。 正如上汽集团董事长王晓秋在车展前夕的"2025上汽之夜"上所强调："上汽始终坚持以用户为中 心，从用户中来，到用户中去，做到'懂车更懂你'，努力满足并不断超越用户期望。" 其实，用户共创的概念近几年一直火热。当下行业竞争加剧，让更多的车企将"以用户为中心理 念"奉为圭臬，"用户要什么车，我们造什么车"，这种理念在年轻潮流等细分市场尤为凸显。 如方程豹开启"钛3潮品共创改装大赛"，官方投入百万元奖励，邀请用户和改装爱好者共同体验钛3 的潮改创作乐趣。 岚图汽车以超5亿元投入升级FREE+。官方介绍，岚图FREE+的焕新并非 ...

"今年对奇瑞而言，IPO是一件重要的事情，目前相关工作都在推进之中。"2025上海车展期间，一位奇瑞相关负责人向《每日经济新闻》记者透露了该公司 IPO的相关事宜。 目前，奇瑞汽车是国内为数不多的未上市的主流车企，之前曾多次谋求上市未果。今年2月28日，奇瑞汽车正式向港交所提交上市申请书。上述奇瑞相关负 责人告诉记者，此次启动港股IPO，奇瑞计划将募集资金用于研发不同版本的乘用车型以进一步扩大产品组合、研发下一代汽车及先进技术以提升核心技术 能力、拓展海外市场及执行全球化策略、提升生产设施及用于营运资金补充。 据记者了解，港股上市流程较为复杂，在企业提交了上市申请书之后，还需经历上市申请审核、上市委员会聆讯、路演与投资者推介、定价与配售等多个步 骤，才能最终实现上市。 "按照要求，现在企业还处于静默期，后续有消息会及时对外分享。"上述奇瑞相关负责人表示。 据了解，"拓展海外市场及执行全球化策略"将是奇瑞此次募集资金的重要用途之一。从销量来看，奇瑞控股集团今年一季度累计出口汽车约25.5万辆。去 年，奇瑞控股集团海外销量达到了114.46万辆。 "国际化"是奇瑞今年在上海车展上的亮点之一。奇瑞控股集团董事长尹同 ...

4月23日，星途品牌携多款高端智能新能源车型登陆2025上海国际车展。其中，重磅概念车"天 玑"亮相，车长达5.3米，轴距达3.2米，是一款全尺寸SUV。另一款重磅车型为2025款星纪元ES纯电， 新车预售价格为19.98万—27.98万元。此外，星途应用户呼声，在不久的未来也将推出自己的专属 LOGO，目前星途只有英文标"EXEED"，因此星途品牌面向全球发起了"共创星未来——星途LOGO百 万共创计划"，采纳者最高奖励50万元人民币。 发布会上，奇瑞汽车股份有限公司总裁助理、星途品牌国内业务事业部常务副总经理黄招根表 示："作为肩负引领集团品牌向上的塔尖品牌，星途汽车本届车展参展的全部都是高端智能新能源车 型，我们希望把星途品牌打造成全球热爱的科技新豪华品牌，成为智能车时代最有竞争力的'BBA'。" "天玑"可以泄露，星途将豪华进行到底 前不久星途刚刚上新星纪元ET，现在又布局更大的SUV车型——天玑，这款车专门为"事业成功的 富裕家庭用户打造"，估计售价不低。天玑概念车长5.3米、宽2米、高1.8米，轴距达到3.2米。奇瑞集团 董事长在发布会上还调侃，"天玑"不可泄露，现在却被黄招根泄露了。 黄招根介绍 ...