Core Insights - The Shanghai Auto Show serves as a crucial platform for automakers to connect with users, emphasizing the importance of user-centric strategies in the current competitive landscape [1][3] - Automakers are increasingly engaging in user co-creation activities, focusing on product improvements and interactive experiences to enhance brand loyalty [3][6] User-Centric Strategies - SAIC Group's chairman highlighted the company's commitment to understanding and exceeding user expectations, reinforcing a user-first approach [1] - Many brands are launching initiatives that invite user participation, such as the "Titan 3 Trendy Modification Contest" by Fangchengbao, which offers a reward of 1 million yuan for user contributions [3] - LYNK & CO has created interactive spaces at the auto show, allowing users to provide product suggestions and engage directly with company executives [3] Product Upgrades and Innovations - Automakers are upgrading vehicle configurations to enhance perceived value and user satisfaction, with a focus on smart technologies and transparent pricing models [3][6] - The introduction of advanced features in lower-priced models marks a shift in the industry, with brands like Xpeng and Avita showcasing new models with enhanced capabilities at competitive price points [14][16] Engagement through Digital Platforms - Executives from various automakers are leveraging social media and short video platforms to build personal brands and connect with consumers, enhancing direct communication [8][9] - High-profile executives, such as the chairman of Beijing Automotive, are actively participating in live streams and collaborations with influencers to promote their products [9][11] Future Directions - The automotive industry is undergoing significant changes, with a focus on deepening connections with consumers as a key to long-term survival [18] - Companies are investing in technology and user feedback to improve product quality, reflecting a broader trend towards user engagement in the transition from a major automotive market to a strong automotive nation [18]

Group 1 - The core focus of the news is the launch of high-end intelligent new energy vehicles by the Exeed brand at the 2025 Shanghai International Auto Show, including the concept car "Tianji" and the 2025 Exeed ES electric vehicle [1][3] - The "Tianji" concept car is designed for affluent families, measuring 5.3 meters in length and 3.2 meters in wheelbase, indicating a shift towards larger SUV models [3][5] - The 2025 Exeed ES electric vehicle is positioned as a "value-for-money king," with a pre-sale price range of 199,800 to 279,800 yuan, emphasizing long range, safety, and intelligence [6][8] Group 2 - The "Tianji" will utilize the new E0X_L high-performance platform, featuring advanced smart configurations and a 900mm wading depth capability, with a maximum climbing performance of 45% [5] - The "Tianji" offers both pure electric and range-extended powertrains, with the pure electric version featuring a 1000V high-voltage architecture and a range of 300 km, while the range-extended version has a total range of 2000 km [5] - The 2025 Exeed ES electric vehicle boasts a maximum range of 710 km, a 5C charging rate allowing for 11.5 minutes of charging to gain 515 km of range, and is built to meet the highest global safety standards [8]