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北京越野2025年销量破20万辆 2026年推6款新车拓局
Core Insights - Beijing Off-road has achieved significant growth in 2025, marking a return to over one million units for domestic brands after six years, with over 200,000 units sold and a 72% year-on-year increase in deliveries of the boxy model [1][2] - The company emphasizes a transformation into a "user-centric enterprise," focusing on emotional value and community building among users, while also enhancing operational efficiency [2][3] Group 1: Performance Highlights - In 2025, Beijing Off-road's sales reached over 200,000 units, with the boxy model delivering 147,000 units, a 72% increase year-on-year, and monthly sales consistently exceeding 20,000 units [1] - The user structure has shifted, with personal users now accounting for 83% of sales, a 13 percentage point increase, and sales of rugged off-road vehicles nearly doubling to 76,000 units [1] Group 2: Strategic Initiatives - The company plans to launch six new models in 2026, including the BJ40 Explorer and BJ60, which will feature advanced technology and luxury elements, aiming for a comprehensive product matrix [2] - Marketing strategies include the "4,3,2,3" approach, focusing on brand events and user engagement through various activities and clubs to deepen connections with customers [3] Group 3: Future Goals - Beijing Off-road aims for a total sales target of over 300,000 units in 2026, with 200,000 units for domestic sales and 100,000 units for exports, indicating a strong push for global market expansion [3] - The company is committed to deepening its roots in user engagement and quality while embracing innovation to become a leader in the off-road vehicle market [3]
2025年销量达85万辆 北汽股份王昊:以用户共创破局越野红海
Core Insights - Beijing Off-road has revealed its core operating performance for 2025, with BAIC Group's total sales reaching 850,000 units, and Beijing Off-road contributing over 200,000 units, marking a significant growth trajectory [1][2] - The company emphasizes a transformation towards a user-centric model, focusing on optimizing user structure, strengthening brand core, and upgrading technology [3][4] Sales Performance - BAIC Group's self-owned brand sales have returned to over 1 million units for the first time in six years, with Beijing Off-road's sales exceeding 200,000 units [2] - The delivery of the "Box Car" model reached 147,499 units, a year-on-year increase of 72%, with personal users accounting for 83% of deliveries, up 13 percentage points from the previous year [2] Product Strategy - The BJ40 series has become the top seller in the off-road segment, with sales of hard-core off-road vehicles nearly doubling to 76,000 units [2] - New product launches, including the BJ40 extended version and the "Yuanjing Zhixing," have shown strong market demand, with the latter achieving over 5,000 orders within 24 hours [2][5] Marketing and Distribution - The company has expanded its dealer network by 136 new dealers in 2025, with plans for an additional 100 in 2026, enhancing its market presence [3] - A data platform has been established to improve the conversion rate by 30% and shorten the transaction cycle by 20% [3] User Engagement - Beijing Off-road is transitioning to a "user-oriented enterprise," focusing on building long-term relationships with customers through direct communication and feedback [4] - The company operates numerous user clubs and communities, enhancing brand loyalty and engagement [4][5] Future Outlook - The product matrix will expand to include light off-road, professional off-road, and luxury off-road series, aiming for a sales target of 1 million units by 2030 [5][6] - The company plans to launch several new models in 2026, including the BJ40 Explorer and a new C-class SUV co-created with users [5] Technological Innovation - Beijing Off-road's smart factory has achieved flexible production across multiple vehicle types, ensuring no loss in capacity during model changes [5][6] - The company is committed to a diversified powertrain strategy, including hybrid, extended-range, and pure electric vehicles, to meet varying market demands [6]
【联合发布】一周新车快讯(2026年1月10日-1月16日)
乘联分会· 2026-01-16 08:50
Core Viewpoint - The article provides an overview of new vehicle models set to launch in January 2026, detailing specifications, pricing, and market segments for various manufacturers, highlighting the competitive landscape in the automotive industry. Group 1: New Vehicle Launches - BYD's Song Pro DM-i is scheduled for release on January 10, 2026, positioned as an A SUV with a price range of 12.28 to 13.08 million yuan, featuring a 1.5L plug-in hybrid engine and a pure electric range of 220 km [9]. - Chery's QQ Ice Cream will also launch on January 10, 2026, classified as an A00 HB, with a price range of 4.39 to 4.99 million yuan, powered by a pure electric engine and offering a range of 220 km [17]. - The Chery Little Ant is set to debut on the same day, with a price range of 5.49 to 6.09 million yuan and a pure electric range of 271 km [25]. - Dongfeng Nissan's Qichen D V DD-i will launch on January 13, 2026, as an A SUV, priced between 12.99 and 14.99 million yuan, featuring a 1.5T plug-in hybrid engine [33]. - BAIC's ARCFOX Kaola S will also be released on January 13, 2026, as an A SUV, with prices ranging from 9.98 to 11.98 million yuan and a pure electric range of 520 km [41]. Group 2: Specifications and Features - The Song Pro DM-i has dimensions of 4,735 mm in length, 1,860 mm in width, and 1,690 mm in height, with a wheelbase of 2,712 mm [9]. - The QQ Ice Cream measures 3,030 mm in length, 1,496 mm in width, and 1,637 mm in height, with a wheelbase of 1,960 mm [17]. - The Little Ant has dimensions of 3,242 mm in length, 1,670 mm in width, and 1,550 mm in height, with a wheelbase of 2,150 mm [25]. - The Qichen D V DD-i features dimensions of 4,620 mm in length, 1,917 mm in width, and 1,629 mm in height, with a wheelbase of 2,700 mm [33]. - The ARCFOX Kaola S has dimensions of 4,500 mm in length, 1,870 mm in width, and 1,675 mm in height, with a wheelbase of 2,820 mm [41]. Group 3: Market Positioning - The Song Pro DM-i targets the A SUV segment, indicating a focus on the growing demand for hybrid vehicles in the SUV market [9]. - The QQ Ice Cream and Little Ant are positioned in the A00 HB segment, appealing to budget-conscious consumers seeking electric vehicles [17][25]. - The Qichen D V DD-i and ARCFOX Kaola S are also targeting the A SUV segment, reflecting the competitive nature of this market with multiple new entrants [33][41].
技术领航,销量跃升,出海提速:北汽集团2025迈上高质量发展新台阶
Xin Hua Wang· 2026-01-15 06:45
Group 1: Sales Performance - In 2025, BAIC Group's self-owned brand sales exceeded 1.07 million units, accounting for 61% of total sales, marking a new phase in the brand's development [1] - BAIC's Arcfox brand achieved significant growth, selling 163,000 units, a 101% year-on-year increase, with monthly sales stabilizing above 20,000 units [1] - Beijing Off-road also performed well, with annual sales surpassing 200,000 units, a 38% increase, and its BJ40 model leading the off-road segment for 11 consecutive months [1] Group 2: New Energy and Commercial Vehicles - BAIC Foton maintained its leading position in the commercial vehicle sector with annual sales exceeding 650,000 units, while also achieving growth in new energy and export businesses [3] - The high-end new energy brand, Enjoy Car, surpassed 10,000 monthly sales, ranking first in the 300,000-500,000 yuan new energy sedan market [3] Group 3: Technological Innovations - BAIC Group made significant advancements in technology, launching the "BAIC Yuanjing Intelligent" system for smart connectivity, enhancing vehicle intelligence [4] - The company became one of the first to receive L3-level autonomous driving permits, showcasing its leadership in the autonomous driving sector [4] - BAIC Foton introduced the world's first engineering liquid hydrogen heavy truck, setting a new benchmark for new energy commercial vehicles [8] Group 4: International Expansion - BAIC Group's international strategy led to record exports of 308,000 units, a 26% increase year-on-year, outperforming the industry growth rate [9] - The company's products are now available in over 130 countries, with successful launches in various regions including the Middle East and Southeast Asia [9] - BAIC Foton's "comprehensive internationalization" strategy has resulted in strong sales growth in Africa, Europe, and Latin America, maintaining its position as the top exporter in the commercial vehicle sector [9] Group 5: Future Strategy - BAIC Group plans to continue its core strategy of "one main and five transformations," aiming to enhance user experience and contribute to the high-quality development of the Chinese automotive industry [10]
销量、技术、生态三重突破,北汽集团圆满完成“十四五”收官
Core Insights - In 2025, BAIC Group achieved significant milestones in the automotive industry, marking a return to over one million units in sales for its self-owned brands, alongside record highs in new energy and export businesses, and the commercial launch of advanced intelligent driving technology [1][4][22] Sales Performance - BAIC Group's total vehicle sales reached 1.752 million units in 2025, representing a year-on-year growth of 5.6% [4] - Sales of self-owned brands exceeded 1.07 million units, accounting for 61% of total sales, with a remarkable year-on-year increase of 25% [4] - The sales of BAIC's premium brand, Arcfox, reached 163,000 units, doubling for two consecutive years, with key models like the Arcfox T1 and the new Alpha T5 leading the market [7] Strategic Framework - The strong performance of BAIC Group in 2025 is attributed to its "One Main and Five Transformations" strategy, focusing on the development of self-owned brands while advancing market-oriented, group-oriented, international, digital, and low-carbon upgrades [5][9] Technological Advancements - BAIC Group has made significant strides in intelligent driving, becoming a benchmark for the commercialization of autonomous driving, with the launch of the "BAIC Yuanjing Intelligent" technology system [11] - The Arcfox Alpha S (L3 version) received approval for product access and was the first to obtain a special license plate for L3 autonomous driving, showcasing BAIC's technological leadership [11][13] Research and Development - Since the 14th Five-Year Plan, BAIC Group has increased its R&D investment, winning multiple awards for technological progress, which has strengthened its core competitiveness in technology [10][15] Ecosystem Collaboration - BAIC Group has established a comprehensive ecosystem that integrates internal operations and external collaborations, enhancing its sustainable development [16][20] - The company has formed strategic partnerships across various sectors, including technology and culture, to enhance its product offerings and market reach [20] International Expansion - In 2025, BAIC Group's overseas exports reached 308,000 units, a year-on-year increase of 26%, surpassing the industry average growth rate [21] - The company has successfully launched new models in key international markets, demonstrating its commitment to global expansion [21] Future Outlook - Looking ahead, BAIC Group aims to achieve vehicle sales of 2.2 million units in 2026 and over 3 million units in 2027, positioning itself as a key player in the automotive industry's transformation [22]
自主乘用车爆发式增长 跃升向上 北汽集团公布年度成绩单
Core Insights - In 2025, BAIC Group achieved a total vehicle sales of 1.752 million units, marking a year-on-year growth of 5.6%, with its self-owned brand sales reaching 1.07 million units, showcasing strong performance in new energy and international business [1][5] Group 1: Sales Performance - BAIC's self-owned passenger vehicle sales experienced explosive growth, with total sales exceeding 1.07 million units, accounting for 61% of total sales, driven by several star models [1] - BAIC Arcfox sold 163,000 units, achieving a remarkable year-on-year growth of 101%, with models like Arcfox T1 and the new Alpha T5 contributing significantly [3] - BAIC Foton maintained its position as the industry leader with over 650,000 units sold, focusing on new energy, internationalization, and heavy trucks [3][5] Group 2: International Expansion - BAIC Group's exports reached a record high of 308,000 units, representing a year-on-year increase of 26%, outpacing the industry growth rate by 7.3 percentage points [5] - The company has established a presence in over 130 countries and regions, with successful launches of new models in various international markets [5] Group 3: New Energy Development - BAIC's new energy vehicle sales surpassed 390,000 units, reflecting a year-on-year growth of 95%, with significant contributions from BAIC Arcfox and Enjoy [7] - The company is accelerating its transition to new energy, with a notable increase in the proportion of new energy vehicles in its product lineup [7][14] Group 4: Technological Innovation - BAIC Group is investing in technological innovation, focusing on core technologies such as power batteries, electric drive, intelligent cockpit, and hydrogen fuel commercial vehicles [11][14] - The company has received approval for L3 conditional autonomous driving vehicle products, marking a significant advancement in intelligent driving technology [12] Group 5: Corporate Responsibility and Community Engagement - BAIC Group is committed to enhancing its corporate image by contributing to the economic and social development of Beijing, including donations and strategic partnerships [16] - The company has engaged in various promotional activities to support the development of the western region of China [16] Group 6: Future Outlook - For 2026, BAIC Group aims to achieve total vehicle sales of 2.2 million units, reinforcing its core strategy of "one main and five transformations" to contribute to high-quality economic development [19]
自主爆发 跃升向上,北汽集团公布年度成绩单
Core Insights - In 2025, BAIC Group achieved a total vehicle sales of 1.752 million units, marking a year-on-year increase of 5.6%, with its self-owned brand sales reaching 1.07 million units, significantly outperforming the industry in both new energy and international business, setting a historical record [1] - The "Three-Year Leap Action" has initiated a structural transformation and qualitative leap for BAIC Group, entering a new development stage [1] Group 1: Sales Performance - BAIC's self-owned passenger vehicle sales experienced explosive growth, while its commercial vehicle sales maintained the industry lead, with total sales exceeding 1.07 million units, accounting for 61% of total sales [1] - BAIC Arcfox sold 163,000 units in 2025, achieving a year-on-year growth of 101%, with models like Arcfox T1 and the new Alpha T5 contributing to a monthly sales stabilization at 20,000 units [3] - Beijing Off-road vehicles sold over 200,000 units, a 38% increase year-on-year, with the BJ40 model leading the hard-core off-road sales for 11 consecutive months [3] Group 2: International Expansion - BAIC Group exported 308,000 vehicles in 2025, a historical high with a year-on-year growth of 26%, outpacing the industry by 7.3 percentage points, with a presence in over 130 countries and regions [4] - The international strategy for BAIC Foton is advancing, with significant sales growth in Africa, Europe, and Latin America, maintaining the top position in commercial vehicle exports [4] Group 3: New Energy Growth - BAIC Group's new energy vehicle sales surpassed 390,000 units in 2025, reflecting a year-on-year growth of 95%, significantly outpacing the industry average [7] - BAIC Foton's new energy commercial vehicles saw a growth of 82.3%, with a comprehensive acceleration in product and network scale [7] Group 4: Technological Innovation - BAIC Group is focusing on technological innovation, achieving significant progress in core technologies such as power batteries, electric drive, intelligent cockpit, and hydrogen fuel commercial vehicles [10] - BAIC has launched the "Beijing Automotive Yuanjing Intelligent" technology system, enhancing vehicle intelligence through shared data and collaborative multi-agent systems [10] - BAIC Foton unveiled the world's first engineering liquid hydrogen heavy truck, marking a significant achievement in the liquid hydrogen fuel heavy truck sector [12] Group 5: Corporate Responsibility and Community Engagement - BAIC Group is enhancing its corporate image by contributing to the economic and social development of Beijing, participating in significant national events, and supporting local sports teams [15] - The company has established strategic partnerships to promote its products and services, contributing to the modernization of the capital [15] Group 6: Future Outlook - For 2026, BAIC Group aims to achieve total vehicle sales of 2.2 million units, focusing on high-quality development and contributing to the modernization of China [18]
北汽集团2025年整车销量175.2万辆,同比增长5.6%
Bei Jing Shang Bao· 2026-01-12 02:05
Group 1 - In 2025, Beijing Automotive Group (BAIC Group) achieved total vehicle sales of 1.752 million units, representing a year-on-year growth of 5.6% [1] - The sales of BAIC's self-owned brands reached 1.07 million units, accounting for 61% of total sales [1] - The Arcfox brand saw sales of 163,000 units, marking a significant year-on-year increase of 101%, with sales doubling for two consecutive years [1] Group 2 - Beijing Off-road vehicles sold over 200,000 units in 2025, reflecting a year-on-year growth of 38%, with the BJ40 model leading the hard-core off-road vehicle sales for 11 consecutive months [1] - The Xiangjie brand achieved monthly sales exceeding 10,000 units, maintaining its position as the top seller in the 300,000 to 500,000 yuan new energy sedan market [1] - BAIC Group exported 308,000 vehicles in 2025, setting a historical record with a year-on-year growth of 26%, outpacing the industry growth rate by 7.3 percentage points [1]
探秘北京越野,见证硬派越野的“智造”实力
Xin Jing Bao· 2025-11-04 04:54
Core Insights - Beijing Off-road vehicles showcase advanced manufacturing and testing processes for their vehicles, emphasizing safety and performance in extreme conditions [1][3][4] Group 1: Manufacturing Capabilities - Beijing Off-road's intelligent factory covers an area of 540,000 square meters with an annual production capacity of 100,000 vehicles, featuring a fully automated and digitized manufacturing process [2] - The factory employs flexible assembly technology, allowing for the production of vehicles with mixed steel and aluminum bodies, achieving a body precision exceeding 95% [2] - Automated Guided Vehicles (AGVs) are utilized for precise material delivery, enhancing the efficiency and flexibility of the production line [2] Group 2: Vehicle Performance Testing - Each vehicle undergoes rigorous testing in 18 extreme off-road conditions, including 60% steep slope climbing and deep water wading, to ensure quality and performance [3] - The vehicles are equipped with a "Tai Chi" flexible chassis and a robust safety structure, including a non-load-bearing frame made from high-strength steel, which is 3 to 5 times stronger than regular steel [3][4] - The all-metal roll cage enhances vehicle protection, ensuring structural integrity during extreme conditions and preventing door jamming in case of rollovers [4] Group 3: Market Position and Growth - Beijing Off-road aims to upgrade the Chinese off-road industry with a focus on flexible manufacturing and technological innovation, positioning itself as a leader in the market [5] - The company has introduced a tiered product strategy to penetrate different market segments, including the BJ40 extended range version and the BJ30 Traveler, targeting younger urban consumers [6] - From January to August, the company's sales increased by 36% year-on-year, achieving a record of over 10,000 units sold for five consecutive months [6]
“212”越野车爬坡翻车,网友炸锅:背后竟是“世界铝王”……?
创业邦· 2025-10-08 03:20
Core Viewpoint - The article discusses the recent controversy surrounding the 212 off-road vehicle, which was mistakenly associated with the BAIC Group, highlighting the need for clarity regarding brand ownership and safety concerns in the off-road vehicle market [4][5][8]. Group 1: Incident Overview - A video of a 212 off-road vehicle flipping during a climbing competition went viral, leading to public scrutiny over vehicle safety and quality [4]. - The incident occurred on October 1 during a climbing event in China, with many mistakenly attributing the vehicle to BAIC Group due to its prominent "212" branding [4][5]. Group 2: BAIC Group's Response - In response to the growing public outcry, BAIC Group issued a statement clarifying that the involved vehicle was produced by Beijing Automotive Manufacturing Factory, which is not affiliated with BAIC Group [5][9]. - The statement emphasized that the vehicle is part of a new model set to launch in 2024 and that BAIC Group retains no ownership or rights over it [5][9]. Group 3: Historical Context of the 212 Vehicle - The 212 vehicle, originally developed in 1966 for military purposes, has a storied history but is no longer connected to BAIC Group since the latter divested its stake in 2015 [8]. - Despite the legal separation, BAIC Group allowed the continued use of its trademarks by the manufacturing company, leading to brand confusion [8]. Group 4: Market Dynamics and Safety Concerns - The off-road vehicle market in China is experiencing rapid growth, with a projected market size exceeding 2 trillion yuan and a 70% year-on-year increase in sales, reaching 940,000 units in 2024 [14]. - However, the rise in popularity has been accompanied by safety risks, as highlighted by the recent incident and previous accidents, raising concerns about the safety of off-road activities [14]. Group 5: Background of the Manufacturing Company - The Beijing Automotive Manufacturing Factory is now owned by Shandong Weiqiao New Energy Technology Group, which has been diversifying into the automotive sector after facing challenges in its traditional textile and aluminum businesses [15][18]. - The company has made significant investments in the new energy vehicle sector and aims to establish a strong presence in the automotive market, but faces competition from established players [20][22]. Group 6: Sales Performance of the 212 Model - The newly launched 212 T01 model has seen disappointing sales, with only 8,207 units sold in the first half of 2025, significantly trailing behind competitors like the Tank 300, which sold 27,000 units [20][22]. - The model's performance in the broader SUV market is also underwhelming, ranking 136th in sales during the same period, indicating challenges in gaining market traction [20][22].