Core Viewpoint - Airlines are targeting the student demographic not only for immediate ticket sales but also for their long-term consumption potential, as students are likely to become frequent flyers in the future [10][11]. Group 1: Student Market Strategies - Major airlines, including Air China, Eastern Airlines, and Southern Airlines, have launched exclusive offers and services for students, aiming to attract this significant travel group during the back-to-school season [2][4]. - The offers primarily include benefits such as extra baggage allowance, discount coupons, and free travel cards, with promotions running from late August to mid-September [4][5]. - Eastern Airlines has upgraded its "Back-to-School" services, offering direct ticket discounts, free baggage allowances, and surprise gift boxes for students [4][8]. Group 2: Revenue Generation During Off-Peak Season - The back-to-school period marks a transition from peak to off-peak travel season, prompting airlines to implement student discounts as a revenue-boosting strategy [7]. - Data indicates a decline in passenger turnover for September compared to the summer peak, with Air China's passenger turnover decreasing by 15.9% and Southern Airlines by 13.72% [7]. - Airlines are adjusting their pricing strategies to attract price-sensitive students, who often compare prices across multiple platforms to find the best deals [7][11]. Group 3: Long-Term Consumer Potential - Airlines view the student demographic as a long-term consumer base, anticipating that students will continue to travel for business and personal reasons after graduation [10][11]. - The increasing proportion of young travelers in the aviation market highlights the potential of the "first-time flyer" segment, with young people aged 18-25 making up 11.3% of air travelers in 2024, a 3.4% increase year-on-year [13]. - The Civil Aviation Administration of China has been promoting "first-time flyer services" to tap into this market potential and enhance the overall travel experience for students [13][14].

Core Viewpoint - The aviation market is experiencing a surge in student travel as schools reopen, prompting airlines to introduce targeted discounts and services to attract this demographic, which is seen as a long-term consumer base for future travel [1][5][8]. Group 1: Airline Promotions - Major airlines such as Air China, Eastern Airlines, and Southern Airlines have launched student travel discounts, focusing on benefits like extra baggage, discount coupons, and free luggage allowances, with promotions running from late August to mid-September [2][4]. - Air China's "2025 Student Zone" offers benefits including 20kg extra baggage, discounts on tickets, and free seat selection for new students [2]. - Eastern Airlines has upgraded its "Back to School" services, providing direct ticket discounts and free luggage allowances, while also offering a "surprise blind box" for students [2][6]. - Southern Airlines has introduced a "Student Travel" product allowing unlimited purchases of discounted domestic economy class tickets for verified students [3]. Group 2: Market Dynamics - The peak travel period for students coincides with the transition from the busy summer season to the quieter fall season, making student discounts a strategy for airlines to boost revenue during this time [5][8]. - Data indicates a decline in passenger turnover for major airlines in September compared to the summer months, with Air China down 15.9% and Southern Airlines down 13.72% [5]. - Airlines are targeting price-sensitive students who often compare prices across multiple platforms, leading to tailored discounts to attract this group [5][8]. Group 3: Long-term Consumer Potential - Airlines view the student demographic not only as a short-term revenue source but also as a long-term consumer base, anticipating that students will continue to travel for business and leisure after graduation [8][9]. - The proportion of young travelers is increasing, with the 18-25 age group making up 11.3% of air travelers in 2024, reflecting a growing market potential for airlines [8]. - The Civil Aviation Administration of China has been promoting "first-time passenger services" to further tap into the potential of the student market [8][9].

Core Viewpoint - The aviation market is experiencing a surge in student travel as schools reopen, prompting airlines to introduce targeted discounts and services for this demographic to boost passenger traffic and revenue [1][6]. Group 1: Airline Strategies - Major airlines such as Air China, Eastern Airlines, and Southern Airlines have launched student travel discounts, focusing on benefits like loyalty cards, coupons, and additional baggage allowances [3][4]. - Air China's "2025 Student Zone" offers benefits including 20kg extra baggage, discounts on tickets, and free seat selection for new students [3]. - Eastern Airlines has upgraded its "Back to School" services, providing direct ticket discounts, free baggage allowances, and surprise gift boxes for students [3][7]. Group 2: Market Dynamics - The peak travel period for students occurs from late August to early September, coinciding with a transition from peak to off-peak travel seasons [6]. - Airlines are implementing student discounts as a strategy to increase revenue during this typically slower period, as evidenced by a decline in passenger turnover rates for major airlines in September compared to the summer season [6][9]. Group 3: Long-term Consumer Potential - Airlines are not only focused on immediate ticket sales but also on the long-term consumer potential of students, who may become loyal customers as they transition into the workforce [9][10]. - The youth demographic is increasingly significant in the travel market, with a reported 11.3% of air travelers in 2024 being aged 18-25, reflecting a year-on-year increase of approximately 3.4% [9]. - The Civil Aviation Administration of China is promoting "first-time passenger services" to tap into the potential of the student market, indicating a strategic focus on nurturing future travelers [10].

根据2025青春畅游卡规则，学生完成身份认证并领取该卡后，可直接获得10元、20元指定舱位机票优惠 券；学生使用青春畅游卡出游1次或2次时，能够分别获得指定舱位30—60元的机票优惠券。 东航相关负责人表示，东航于近期全面升级"开学季"系列服务产品，推出机票直减优惠、赠送免费行李 额度、"开学季惊喜盲盒"、免费"学生权益卡"等举措。在领取上述福利前，学生旅客需注册成为东 航"东方万里行"会员并通过活动专区完成身份认证；刚被录取的新生可凭借录取通知书完成认证以享受 同等福利。 临近9月开学，航空市场迎来一波以学生为主力的出行小高峰。截至8月28日，包括国航、东航、南航在 内的多家航司纷纷推出针对学生群体的专属优惠和服务措施。在暑运末尾及9月平季，学生是规模较大 的民航出行客群。抢占学生市场的背后，是航司吸引客流、拉动客座率、增加收益的意图。同时，学生 群体在上学期间频繁往返于家校之间，既是民航潜在的"首次乘机"（以下简称"首乘"）人群，也是航司 的潜在常旅客会员。近年来，民航局在全国范围内持续创新并推进"首乘服务"，进一步挖掘航空市场潜 力。对航司而言，学生客群存在长远的消费能力，"锁定"学生人群，有利于培育用 ...