Group 1 - Several A-share listed companies are launching "Year of the Horse" themed products as the 2026 Spring Festival approaches [3][6] - Kweichow Moutai has introduced a new marketing plan focusing on a pyramid product structure to meet diverse consumer needs, emphasizing premium and zodiac wines [3] - Other liquor companies like Wuliangye and Yanghe are also releasing zodiac-themed products, available on major e-commerce platforms [6] Group 2 - The demand for gold jewelry has significantly increased with the upcoming Year of the Horse, leading to seasonal growth in customer traffic and order volume for companies like Cuihua Jewelry [6][8] - Qingdao Kingwang has launched a new ceramic fragrance gift box for the Year of the Horse, available on Tmall [8] - Various companies are implementing special marketing activities for the Year of the Horse, such as Senma's interactive online events and in-store experiences [8]

Core Viewpoint - The company has launched the 2026 Year of the Horse zodiac liquor, responding to consumer inquiries about its availability and pre-sale options [2] Group 1 - The company confirmed that the 2026 zodiac liquor is already on the market [2] - Consumers are encouraged to inquire further if they have interest in the product [2]