Core Insights - Adidas has showcased its commitment to the Chinese market by participating in the China International Import Expo for the fourth time, emphasizing its strategy of "In China, For China" [1][4] - The company has introduced innovative products and localized designs, aiming to meet the evolving demands of Chinese consumers while promoting high-quality development in the sports industry [1][4] Group 1: Event Participation and Strategy - Adidas highlighted its theme "Three Stripes Energy, Powering in China" at the expo, featuring a dedicated area for the FIFA World Cup and showcasing technological innovations in running shoes [1] - The global sales head of Adidas expressed the company's intention to continue collaborating with the Chinese government, athletes, consumers, and partners to leverage opportunities in China's sports sector [1][4] Group 2: Product Innovations - At the expo, Adidas unveiled the home jerseys for the German, Argentine, Spanish, and Italian national teams for the 2026 FIFA World Cup, emphasizing their design inspirations from history and culture [2] - The new jerseys incorporate Adidas' CLIMACOOL technology, designed to help players adapt to varying climate conditions during the World Cup [2] Group 3: Technological Advancements - The official match ball for the 2026 FIFA World Cup, named "Trionda," features a revolutionary four-panel structure and advanced side chip system for precise flight trajectories and real-time data collection [3] - This innovation aims to enhance the accuracy of officiating in matches, providing a smoother experience for fans [3] Group 4: Localized Design and Market Engagement - Over 60% of Adidas products sold in China are designed by local teams, reflecting the company's commitment to "China Creation" and local market needs [3] - Recent product lines, such as New Chinese Style and Future of Style, have gained popularity among domestic consumers and attracted interest from international markets, particularly in Japan and South Korea [3]