Core Viewpoint - The 2026 Spring Festival travel rush (Chunyun) in China will take place from February 2 to March 13, marking the first such event since the full operation of the Hainan Free Trade Port, with Hainan Airlines implementing comprehensive measures to ensure a safe and smooth travel experience for passengers [1]. Group 1: Operational Plans - Hainan Airlines plans to operate over 33,000 flights during the Spring Festival, expecting to transport approximately 5.516 million passengers, with domestic flights accounting for 31,000 flights and an expected 5.07 million passengers, a 2.5% increase year-on-year [1]. - The airline is focusing on popular winter tourist destinations such as Sanya and Harbin, increasing the deployment of wide-body aircraft, with 8 overnight wide-body planes currently in Sanya, an increase of 3 planes compared to last year, and plans to increase this to 12 [3][6]. Group 2: International and Regional Expansion - Hainan Airlines is expanding its international and regional flight network, adding multiple new international destinations from Beijing and Haikou, including Edinburgh, Oslo, and several Southeast Asian and Middle Eastern cities, enhancing travel options for passengers [4]. - The airline anticipates that the 2026 Spring Festival holiday will stimulate outbound tourism, supported by visa facilitation policies from destinations like Thailand and Russia [4]. Group 3: Service Enhancements - Hainan Airlines is committed to maintaining reasonable ticket prices during the Spring Festival, with a focus on transparency and affordability for travelers [7]. - The airline has introduced a range of upgraded products and services, including a "no-worry change" policy for certain routes, and has launched an air-rail intermodal transport product to facilitate seamless travel connections [9]. Group 4: Customer Engagement and Experience - To reward frequent flyers, Hainan Airlines is launching several exclusive promotions for its loyalty program members during the Spring Festival, including opportunities for bonus points and upgrades [10]. - The airline is enhancing its in-flight dining experience by collaborating with high-end restaurant brands to offer diverse meal options, catering to various passenger preferences [12]. Group 5: Ground Services and Efficiency - Hainan Airlines is enhancing its ground services with festive decorations and special activities in its lounges, while also implementing streamlined check-in and baggage services across numerous airports [14]. - The airline has upgraded its pet travel services, allowing for more flexible options for passengers traveling with pets, and has expanded this service to cover a wide network of domestic and international routes [14]. Group 6: Commitment to Safety and Quality - As a SKYTRAX five-star airline, Hainan Airlines emphasizes safety and quality in its operations, ensuring a secure and orderly travel experience during the Spring Festival [17].

Group 1 - The core initiative is the "2026 Flying Expert Spring Festival Contest" launched by the Golden Pigeon Club, aimed at enhancing the travel experience for its members [1][2] - Members can earn tiered Golden Pigeon consumption points by flying three or more times on designated flights during the event period, with a maximum reward of 30% additional points [1] - The event runs from now until March 28, 2025, and covers flights from 11 member airlines of HNA Group, providing a wide range of travel options for participants [1] Group 2 - In addition to consumption points, members who reach specified ticket price thresholds will receive upgrade vouchers, enhancing the value of each flight [2] - The Golden Pigeon Club focuses on member needs and aims to create more value through its services, indicating a commitment to improving member benefits [2] - The club plans to continue innovating and expanding exclusive member rights to meet the travel demands of passengers, contributing to the high-quality development of China's civil aviation industry [2]