Core Insights - Didi has officially announced a partnership with Hainan Airlines to enhance their membership systems, integrating ground transportation with air travel experiences [1][3] - The collaboration allows members to unlock richer benefits by completing specific challenges, thereby improving the overall travel experience [1][3] - Didi has introduced a promotional activity where users can earn Hainan Airlines' Golden Pigeon Club points when taking rides to and from the airport, adding value to airport travel [1][3] Membership Benefits - The Golden Pigeon Club, part of Hainan Airlines' group, offers a diverse service ecosystem across dining, accommodation, travel, shopping, and entertainment [1][3] - The initial phase of the "Hainan Golden Card Challenge" runs until June 30, allowing Didi members at levels V7 and V8 to complete tasks to quickly achieve VIP membership status in the Golden Pigeon Club [1][3] - VIP members will enjoy high-end services such as access to lounges, priority check-in, and boarding, enhancing travel efficiency and comfort for frequent business travelers [1][3] Additional Promotions - By June 30, 2026, VIP members of the Golden Pigeon Club can obtain 90-day Didi membership cards (V5, V6, V7) through the Hainan Airlines app or the club's website, which include benefits like quick response and no car compensation [2][4] - During the validity of the membership card, members can complete additional tasks to access various rewards, including monthly coupons and co-branded benefits [2][4]

中国民航网 通讯员黄增燕 报道：2026年新年伊始，为全面提升金鹏会员的出行体验，新海航航空集团 旗下成员航司共享的常旅客奖励计划——金鹏俱乐部推出备受会员喜爱的"2026飞行达人玩转新春赛"活 动。活动期间，金鹏会员通过报名参赛，搭乘指定航班飞满3次及以上，将获得阶梯式金鹏消费积分奖 励，同时，机票款总额达到一定标准，还将获得升舱券奖励，让广大金鹏会员尊享物超所值的飞行体验 和"多重"好礼。 即日起至2025年3月28日活动期间，金鹏会员通过金鹏俱乐部官网、海南航空APP等指定渠道报名参 赛，并在活动期间搭乘海航航空集团境内11家成员航司（海南航空、首都航空、天津航空、祥鹏航空、 西部航空、北部湾航空、福州航空、乌鲁木齐航空、长安航空、金鹏航空及大新华航空）国内指定舱位 航班，飞行满三次及以上即可获得阶梯式金鹏消费积分额外奖励。奖励标准最高可享30%消费积分，奖 励积分上不封顶，多飞多得。参与活动航线覆盖广、航班量大、选择更丰富，足以玩转整个新春季。 除上述消费积分奖励外，当会员在活动期间累计票价总额达到指定档位，还将额外获赠升舱券奖励，让 每一次飞行都物超所值。本次活动达标即享，名额不限，轻松参与即有机会 ...

Core Viewpoint - Hainan Airlines Group has launched the "Fast Line Multiple Benefits" program to enhance member travel experiences, offering various rewards and services until December 31, 2025 [1] Group 1: Program Details - The "Fast Line Multiple Benefits" program includes additional tier segment rewards for members flying on designated routes, with specific cabin classes receiving extra tier segments [2] - Members can earn 1 additional tier segment for cabin classes C/D/Z/I/R/Y/W and 0.5 for X/V/N classes, applicable to select routes including Beijing to Guangzhou, Shenzhen, Haikou, Sanya, Chengdu, and Changsha [2] - There is no limit on the additional tier segments earned, encouraging members to fly more to gain rewards [2] Group 2: Membership Upgrade Opportunities - The program features the "Seven Flights to Gold" initiative, allowing members to upgrade to Gold Card status by flying 7 times on designated routes within 80 days [2] - Designated routes for this upgrade include Hainan Airlines' premium and free trade port routes, as well as Capital Airlines' routes from Haikou to Shenzhen, Changsha, and Wuhan [2] - Gold Card members will enjoy exclusive services such as dedicated check-in counters, preferred seating, extra baggage allowance, access to VIP lounges, priority baggage handling, and priority boarding [2] Group 3: Service Enhancements - The program aims to provide high-quality service through improved flight operations, upgraded in-flight and ground services, and additional travel benefits [3] - Ground services include dedicated check-in counters, exclusive security channels, and priority boarding bridges [3] - In-flight services feature a variety of entertainment options and regional cuisine, along with innovative services like "Starry Sky Cabin Tours" [4] Group 4: Target Audience and Accessibility - The program is designed to meet the high-frequency travel needs of business and leisure travelers, making membership benefits more attractive [4] - Members can register for the program through the Golden Pigeon Club website and Hainan Airlines APP, facilitating quick upgrades to VIP status [4]