Core Insights - Gree Electric's chairman, Dong Mingzhu, inaugurated the "Dong Mingzhu Healthy Home" stores in Nanjing, marking a transition from "Good Air Conditioners, Made by Gree" to "Good Appliances, Made by Gree" [1][4] Group 1: Company Strategy and Transformation - Gree Electric is shifting its focus from product sales to service experience, aiming to create a scenario-based platform that integrates online and offline shopping for consumers [3] - The company is transitioning from a single product focus to a comprehensive ecological scene, positioning itself as a leader in whole-home smart health appliance solutions [4] - The new stores represent a three-dimensional upgrade: product upgrade from air conditioning to whole-home health appliances, consumer experience upgrade from simple sales to immersive experiences, and service upgrade from manufacturing to craftsmanship [4][6] Group 2: Industry Collaboration and Market Position - The collaboration with 21st Century Investment Group is seen as a perfect blend of quality commercial space and smart health living concepts, aiming to enhance consumer experiences in Nanjing [3] - The Jiangsu Household Appliances Association expressed support for Gree's strategic upgrade and its role in promoting high-quality industry development [4] - Gree Electric's commitment to the Jiangsu market is highlighted as a significant strategic focus, showcasing the brand's strength and deep connection to its roots [4][6] Group 3: Product Innovation and Consumer Experience - Gree showcased innovative products such as the "Wind Does Not Blow People" air conditioner and the "Reverse Growth" preservation refrigerator, emphasizing the practical benefits of technology in enhancing quality of life [6][7] - The company aims to integrate health, comfort, and energy efficiency into every product detail, reflecting a user-centered development philosophy [7] - The opening ceremony included cultural elements, such as performances by the Nanjing National Orchestra, enhancing the brand's connection to local heritage [7]