极目新闻记者 周浩 9月17日，"格力全屋健康家电新品战略发布会暨董明珠健康家大湾区体验中心开业仪式"在广东东莞隆重举行。不仅以2000㎡超大型体验中心为载体，首 创"家电展示+运动健康"沉浸式业态模式，现场还发布了16款全屋健康家电新品，全面展现格力电器从产品创新到生活方式引领的战略升级。 独立体验中心带来"家电+运动"新体验，16款新品重塑健康生活 不同于传统家电门店的陈列模式，广东东莞的董明珠健康家大湾区体验中心以2000㎡超大面积、全独立展厅设计，重新定义健康家电体验新场景。在这里， 格力旗下最新的家用电器、商用设备及冷链产品一应俱全。 作为格力"董明珠健康家"战略在大湾区的重要体验窗口，体验中心打造了"无风感"客厅、0油烟厨房、洁净洗护区、新鲜储鲜区等多个实景生活场景。消费 者可亲手操作、直观感受健康家电的协同运作，真正实现"看得见、摸得着"的健康生活体验。 体验中心突破家电展销的边界，将专业运动场馆直接"搬"进园区。现场配备匹克球、网球、篮球等专业场地，消费者逛完健康家无需转场，即可约上家人朋 友挥拍运动、释放活力。真正实现"买家电+享运动"一站式无缝衔接，重塑健康生活新方式。 开业当日，格力电器 ...

Core Viewpoint - Gree Electric's "Dong Mingzhu Health Home" has opened over 600 stores nationwide, emphasizing health and consumer responsibility through innovative products and direct engagement with customers [2][12]. Group 1: Store Openings and Sales Performance - As of May, the number of "Dong Mingzhu Health Home" stores has exceeded 600, with sales performance surpassing expectations [12]. - The first day of the Beijing store's opening saw online and offline sales exceed 85.6 million yuan [12]. - The initiative aims to change consumer perceptions of Gree as solely an air conditioning brand, with positive feedback on sales of other products like audio systems and washing machines [12]. Group 2: Product Innovation and Health Focus - The "wind does not blow people" technology in Gree's air conditioners aims to reduce health issues associated with prolonged air conditioning use [3][6]. - Gree's fresh flower refrigerator utilizes anti-oxidation technology to preserve fruits and vegetables for up to 25 days, enhancing nutritional storage [6]. - The company emphasizes the importance of health in product design, stating that consumers should prioritize health over price when purchasing appliances [8]. Group 3: Corporate Philosophy and Quality Control - Gree Electric insists on self-manufacturing to maintain quality control, rejecting the practice of outsourcing production [9]. - The company aims to ensure that every production process meets high standards, which is reflected in their long warranty policies, such as a "10-year free repair" for air conditioners [9]. - The commitment to honesty and transparency in marketing is highlighted, with a focus on building trust in the internet age [10].

Core Viewpoint - The recent live-streaming collaboration between Gree Electric's chairman Dong Mingzhu and former secretary Meng Yutong is seen as a strategic move to attract younger consumers and boost sales amid increasing competition in the home appliance market [1][3][16]. Group 1: Live Streaming and Sales Performance - The live-streaming event on May 23 attracted 298.7 million viewers and received 638,000 likes, indicating significant public interest [1][3]. - In the past 30 days, the Gree Mingzhu Selection Douyin account generated sales between 25 million to 50 million yuan, with a fan increase of 10,000 [3]. - The account's follower count has remained stagnant over the past two years, highlighting the need for sustained engagement strategies [6][14]. Group 2: Meng Yutong's Role and Impact - Meng Yutong, who previously served as Dong Mingzhu's secretary, was a key figure in Gree's transition to new retail, significantly boosting the brand's visibility [5][6]. - After Meng's departure in May 2023, the Gree Mingzhu Selection account saw no significant growth in followers, underscoring her influence [6][12]. - Meng's return is expected to help Gree attract younger consumers, as her social media presence is strong among young female audiences [12][16]. Group 3: Market Competition and Challenges - Gree faces intense competition from companies like Xiaomi and Midea, which have been aggressive in pricing and targeting younger demographics [15][16]. - Gree's market share in online air conditioning sales is 24.74%, trailing behind Midea's 25.54%, indicating a need for strategic adjustments [14][15]. - The overall air conditioning market is under pressure, with a slight increase in sales volume but challenges in maintaining growth due to high competition and pricing strategies [15][16]. Group 4: Future Strategies - Gree plans to enhance its digital marketing and product innovation to better engage with consumers and address their needs [16]. - The company is also exploring collaborations with influencers and other platforms to increase its market presence during key sales events like the "6.18" promotion [9][16]. - Dong Mingzhu's leadership and the renewed partnership with Meng Yutong are seen as pivotal in revitalizing Gree's brand image and sales strategy [5][16].

Core Viewpoint - The recent live-streaming collaboration between Gree Electric's chairman Dong Mingzhu and former secretary Meng Yutong has generated significant attention and engagement, indicating a potential strategy to attract younger consumers and rejuvenate the brand's image in a competitive market. Group 1: Live Streaming and Engagement - The live-streaming event on May 23 achieved 638,000 likes and 2.987 million total views, showcasing a strong viewer engagement [3] - Meng Yutong's return to Gree after nearly two years is seen as a reconciliation with Dong Mingzhu, which may help attract significant traffic to Gree's online platforms [3][4] - In the past 30 days, Gree's Douyin account has generated sales between 25 million to 50 million yuan, with a fan increase of 10,000 [3] Group 2: Brand Strategy and Market Position - Dong Mingzhu emphasized the need for Gree to attract younger consumers, a challenge the company has faced [5] - Gree's offline sales channels remain strong, with a 32.66% market share in the domestic offline air conditioning market as of May 2025, showing a year-on-year increase of 2.44 percentage points [12] - The company is planning to enhance its digital marketing strategy and product innovation to better engage with younger audiences [14] Group 3: Competitive Landscape - The air conditioning market is under pressure, with Gree facing competition from companies like Xiaomi and Midea, which have been aggressive in pricing strategies [13] - Gree's online market share for air conditioning is 24.74%, ranking second, while Midea leads with 25.54% [12] - The overall air conditioning market saw a slight increase in shipments, but Gree's sales growth is challenged by high competition and pricing pressures [13]

Core Points - Gree Electric Appliances has been awarded the title of "Advanced Collective" by the national industrial and information system for its outstanding performance in technological innovation, green manufacturing, and industrial upgrading [1][3] - The selection process for advanced collectives was initiated by the Ministry of Human Resources and Social Security and the Ministry of Industry and Information Technology, recognizing units that have made significant contributions to industrial reform, innovation, and green development [3] - Gree Electric has a mission to promote "Made in China" globally, with 48 R&D achievements recognized as "internationally leading" and over 130,000 patent applications [3][4] - The company ranks first globally in retail sales of split air conditioners and has led the domestic market in central air conditioning for 13 consecutive years [3] Technological Advancements - Gree Electric has developed various CNC machine tools and has achieved breakthroughs in multiple fields, exporting products to countries like Serbia and Mexico [4] - The Gree Jinwan Intelligent Manufacturing Factory has been recognized as one of the first "Excellent Intelligent Factories" by the Ministry of Industry and Information Technology, achieving 100% connectivity of all equipment, materials, and personnel [4] - Gree Electric's central air conditioning production base is the largest globally, with a maximum cooling capacity of 3,000 tons per unit and an annual production of 10,000 compressors and 3,000 units, exceeding industry averages [4] Green Initiatives - Gree Electric has introduced a series of green energy-saving technologies, including a photovoltaic and energy storage air conditioning system that operates at "zero electricity cost" for users [6] - This technology has been included in national energy-saving and green building development plans and has won the highest award at the Global Refrigeration Technology Innovation Competition [6] - The company focuses on product innovation, enhancing user experience with products like the world's first "non-blowing" air conditioner and the domestic first heat pump washing machine [6] Future Outlook - With the recognition as an advanced collective, Gree Electric aims to continue its commitment to technological innovation and contribute to the high-quality development of China's industrial and information sectors [7]