Group 1 - During the Spring Festival, under the support of national subsidy policies, Tongcheng Electric experienced a more than 100% increase in customer traffic, indicating a strong market recovery [1] - The company has introduced a "national subsidy + factory subsidy + merchant subsidy" strategy to attract consumers, addressing the pain point of how to handle old appliances [3] - There is a notable shift in consumer preferences towards high-quality and experience-enhanced products, with significant growth in categories such as 3C digital products, AI glasses, large-screen TVs, and smart home appliances [3] Group 2 - Consumers are increasingly prioritizing energy efficiency and advanced technology in their purchases, as seen in the preference for first-level energy-efficient smart appliances despite their higher prices [3] - During the Spring Festival, Tongcheng Electric and Suning.com provided "Spring Festival service" to meet consumer needs for delivery, installation, maintenance, and replacement, ensuring a hassle-free shopping experience [3] - Suning.com also launched emergency services like "3C flash delivery" and "appliance emergency rescue" to cater to immediate consumer demands [3]