Core Viewpoint - The article highlights the historical development and achievements of Luzhou Laojiao, a prominent Chinese liquor brand, during the transformative years of 1990 to 1998, showcasing its innovative strategies and market positioning that contributed to its success in both domestic and international markets [2][7]. Group 1: Historical Context and Market Positioning - The series "Time Tasting Season 4" focuses on significant events in the history of Luzhou Laojiao, utilizing authentic historical materials to narrate lesser-known stories [1]. - The report from Shanghai Securities Journal in November 1995 noted that Luzhou Laojiao decided to distribute stock dividends at a ratio of 10:5, with a mid-term dividend of 0.92 yuan per share, which was a rare occurrence among A-share listed companies at the time [1][2]. - The 1990s saw rapid growth in China's economy and the liquor industry, with Luzhou Laojiao leading the transformation from premium to more accessible products to meet consumer demand [3][4]. Group 2: Innovations and Brand Development - Luzhou Laojiao launched several products aimed at the mass market, such as 45-degree Tequ, Luzhou Spring, and Chen Nian, emphasizing "premium quality at affordable prices" [3]. - The company received the title of "China Famous Trademark" in 1991, significantly enhancing its brand competitiveness and consumer trust [3][6]. - Since its listing, Luzhou Laojiao has distributed dividends 32 times, totaling 52.059 billion yuan, with a dividend rate of 61.58%, ranking it among the top listed companies [5]. Group 3: Cultural Heritage and International Recognition - Luzhou Laojiao has a strong cultural foundation, with its production facilities recognized as key cultural heritage sites, enhancing its historical significance [6]. - The company achieved numerous international awards from 1990 to 1998, including multiple gold medals at prestigious international food exhibitions, which helped elevate the global perception of Chinese liquor [6][7]. - The brand's commitment to quality and cultural roots has positioned it as a leading representative of Chinese liquor on the international stage, demonstrating the potential for Chinese brands to compete globally [7].