Core Viewpoint - China Mobile launched the "Mobile Love Family Plan" during the "515 Mobile Love Family Day" event, focusing on creating a family-oriented service ecosystem through innovative modules and a new operational system [1][5]. Group 1: Family Plan Features - The "Mobile Love Family Plan" centers around the "Love Family Circle" strategy, which includes one-stop consumption management, all-scenario shared services, and multi-dimensional benefits [1]. - A unified entry point allows users to manage their main card, sub-cards, and family members' accounts easily, ensuring constant connectivity [3]. - Five categories of sharing—devices, voice data, services, benefits, and applications—enable families to share resources, moving from individual usage to collective family benefits [3]. Group 2: Emotional Engagement and Rewards - The plan includes three types of rewards to enhance emotional connections: welcome gifts, experience gifts, and sharing gifts, fostering warmth and surprise in family interactions [3]. - The "1+5+3" system shifts the focus from merely delivering functions to providing convenient communication management, rich sharing experiences, and sincere user rewards [5]. Group 3: Future Vision and Goals - China Mobile aims to evolve from serving individuals to encompassing entire families, creating a service system characterized by "one line, one network, one family" [5]. - The company plans to continue enhancing the value of the "515 Mobile Love Family Day" initiative, targeting a more inclusive and warm smart family experience through technological empowerment [5].

Core Viewpoint - China Mobile is focusing on digital transformation and high-quality development through the launch of various customer-centric programs during the "515 Mobile Family Day" event, showcasing its commitment to serving the public [1] Group 1: Global Communication Upgrade Plan - The "Global Communication Upgrade Plan" introduces a "Five Enjoyment" rights system aimed at high-end customers, including exclusive services, network guarantees, enhanced privileges, security protections, and premium identity recognition [3] - Exclusive services include personalized customer managers for Platinum cardholders and AI assistant services for other customers [3] - Network guarantees provide dynamic speed assurance for Platinum cardholders, while all customers receive dedicated network engineer services [3] Group 2: Network Age Growth Plan - The "Network Age Growth Plan" offers three types of rewards for all customers through the China Mobile app, including growth gifts, birthday gifts, and surprise gifts based on network age [4][5] - Growth gifts include various services such as emergency activation and free SIM card replacement, with additional AI products provided in stages [4] - Birthday gifts are exclusive packages given during the customer's network age birthday month, with more rewards for longer network ages [5] Group 3: Mobile Family Plan - The "Mobile Family Plan" focuses on creating a family communication circle, allowing customers to manage their family's communication expenses and share resources [8] - Customers can manage multiple accounts and view bills in one place, with shared voice and data resources among family members [8] - The plan includes welcome, family, and gathering gifts, incentivizing customers to invite family members and enjoy shared benefits [8] Group 4: 515 Mobile Family Day Activities - The first "515 Mobile Family Day" series of activities includes three major upgrades: more AI products, professional delivery, and attentive service [9] - AI products feature ultra-high-speed networks and new applications across 200 cities [9] - Professional delivery enhances home service with dedicated engineers and comprehensive solutions for network and smart home products [9] Group 5: Brand Ambassador Engagement - Brand ambassador Guo Jingjing participated in the event, sharing her views on the importance of family and advocating for a balanced approach to technology and emotional connections in family life [11] - The interaction highlighted how China Mobile's services can enhance the quality of life by making it smarter, warmer, and safer [11]