Core Viewpoint - China Mobile has launched the "Net Age Growth Plan," transforming the concept of "net age" into tangible value for users, enhancing customer loyalty and perception of value through continuous engagement and rewards [1][9]. Group 1: User Engagement and Loyalty - The "Net Age Growth Plan" is centered around the idea that "the longer the net age, the more trustworthy it is," promoting a long-term development path [1][3]. - The plan includes a transparent platform via the China Mobile APP for users to track and redeem their benefits, creating a visible growth trajectory [1][3]. - Users receive multiple rewards based on their net age, including monthly data packages, video memberships, and emergency services, catering to daily needs [3][7]. Group 2: Special Events and Promotions - The plan features a "Birthday Gift" that provides users with exclusive packages during their registration anniversary month, with benefits increasing as net age grows [3][6]. - Monthly "Net Age Welfare Days" offer themed flash sales for various services, allowing users to enjoy corresponding benefits based on their net age [3][6]. Group 3: Offline Activities and Emotional Connection - China Mobile has organized "Time Ladder" pop-up events in major cities, creating immersive experiences that connect users' net age with the evolution of communication technology [4][6]. - Interactive installations at these events help transform the abstract concept of net age into tangible memories, fostering emotional connections between the brand and users [6][9]. Group 4: Financial Innovations - The introduction of "Financial Benefit Loans" allows users to receive lower interest rates based on their net age, quantifying their loyalty into financial benefits [7][9]. - This initiative not only meets users' immediate financial needs but also establishes a new model of "communication credit," leveraging user behavior data for risk assessment in banking [9]. Group 5: Future Outlook - Looking ahead to 2026, China Mobile plans to enhance the value of net age through festive marketing activities, aiming to turn long-term relationships into meaningful surprises for families [9]. - The company is committed to a people-centered development philosophy, continuously improving products and services to enrich users' digital lives [9].

Core Insights - The conference highlighted the integration of a comprehensive product system combining "connection + application + rights + hardware" along with three major feedback plans aimed at enhancing local industry and consumer upgrades to support the development of the free trade port [2][3] Group 1: Key Initiatives - The three major feedback plans announced include the "Global Communication Upgrade Plan," "Network Age Growth Plan," and "Mobile Family Plan," with a total resource investment exceeding 1.6 billion yuan, expected to benefit all mobile communication customers across Hainan [3] - The upgraded product system includes tariff plans, AI capabilities, Mobile Family products, and the Coconut Island rights system, aiming to provide customers with a richer and higher-quality product experience [3] - The conference featured an "AI Experience Space" with five exhibition areas and interactive zones, allowing attendees to engage with robots and other advanced technologies [3] Group 2: Industry Trends - Artificial intelligence is opening new growth opportunities in the communication market, transforming communication networks from basic connectivity tools to "neural networks" and "value hubs" that support widespread AI capabilities [3][4] - The deep integration of 5G, accelerated construction of computing networks, and the widespread deployment of large models are driving the continuous diversification of terminal forms and the expansion of application scenarios [3][4] Group 3: Future Directions - The company is committed to an open and win-win philosophy, continuously increasing resource investment to meet new connection demands and service values arising from innovations such as 5G phones, AI phones, and smart robots [4] - The successful hosting of the conference showcased the company's innovative achievements in the AI digital field and its determination to build a solid foundation for digital ecosystem development and business growth [4][5]

Core Points - The event organized by Inner Mongolia Mobile aimed to establish a new service system that emphasizes public participation and shared benefits, creating a communication bridge to address customer needs and concerns [1][3] - Inner Mongolia Mobile introduced the "Three Ones" service initiative and committed to transforming customer feedback into actionable service upgrades [3] - The "Heart-Level Service Experience Officer" system was highlighted as a pioneering effort that sets a new benchmark for service supervision in the telecommunications industry [3][5] Group 1 - The event featured the appointment of 15 representatives as "Heart-Level Service Experience Officers," who will have responsibilities including supervising service quality and providing improvement suggestions [5] - The experience officers were immersed in a digital service model during their visit to the Inner Mongolia Mobile Smart Exhibition Hall, which showcased various service plans and initiatives [7] - The event underscored Inner Mongolia Mobile's core philosophy of prioritizing customer needs and service excellence while actively embracing social supervision [7]

Core Viewpoint - China Mobile is focusing on digital transformation and high-quality development through the launch of various customer-centric programs during the "515 Mobile Family Day" event, showcasing its commitment to serving the public [1] Group 1: Global Communication Upgrade Plan - The "Global Communication Upgrade Plan" introduces a "Five Enjoyment" rights system aimed at high-end customers, including exclusive services, network guarantees, enhanced privileges, security protections, and premium identity recognition [3] - Exclusive services include personalized customer managers for Platinum cardholders and AI assistant services for other customers [3] - Network guarantees provide dynamic speed assurance for Platinum cardholders, while all customers receive dedicated network engineer services [3] Group 2: Network Age Growth Plan - The "Network Age Growth Plan" offers three types of rewards for all customers through the China Mobile app, including growth gifts, birthday gifts, and surprise gifts based on network age [4][5] - Growth gifts include various services such as emergency activation and free SIM card replacement, with additional AI products provided in stages [4] - Birthday gifts are exclusive packages given during the customer's network age birthday month, with more rewards for longer network ages [5] Group 3: Mobile Family Plan - The "Mobile Family Plan" focuses on creating a family communication circle, allowing customers to manage their family's communication expenses and share resources [8] - Customers can manage multiple accounts and view bills in one place, with shared voice and data resources among family members [8] - The plan includes welcome, family, and gathering gifts, incentivizing customers to invite family members and enjoy shared benefits [8] Group 4: 515 Mobile Family Day Activities - The first "515 Mobile Family Day" series of activities includes three major upgrades: more AI products, professional delivery, and attentive service [9] - AI products feature ultra-high-speed networks and new applications across 200 cities [9] - Professional delivery enhances home service with dedicated engineers and comprehensive solutions for network and smart home products [9] Group 5: Brand Ambassador Engagement - Brand ambassador Guo Jingjing participated in the event, sharing her views on the importance of family and advocating for a balanced approach to technology and emotional connections in family life [11] - The interaction highlighted how China Mobile's services can enhance the quality of life by making it smarter, warmer, and safer [11]