2026年1月1日，1499元/瓶的53%vol 500mL2026年份飞天茅台于9时正式开售，每人每日限购12瓶，半小时内即告售罄。 1月2日，53%vol 500mL2026年份飞天茅台延续了前一日的火爆，开售后半小时内再度售罄。 每经记者｜熊嘉楠 每经编辑｜何小桃 肖芮冬 《每日经济新闻·将进酒》记者从相关工商查询系统获悉，2026年1月1日，贵州爱茅台数字科技有限公司成立，由上市公司贵州茅台全资控股，注册资本6 亿元，注册地位于贵州省贵阳市，法定代表人、董事长为王小鹏，总经理为王华林。根据公开报道，王小鹏系茅台集团数字与信息管理部主任，王华林是 贵州茅台酒销售公司副总经理。 据了解，"i茅台"App上线于2022年，也是茅台线上营销和数字化转型的主要抓手之一。截至2025年5月，注册用户突破7600万。在此之前，"i茅台"主要抽 签销售生肖茅台等非标产品和系列酒等产品。 近日，"i茅台"App购物页面进行全面焕新，并调整升级部分功能板块。其中，原有的"享约·申购"与"畅享·云购"将整合升级为统一的"i购"入口。新用户需 提前下载并完成"i茅台"App的注册，老用户请确认App为当前最新版本。点击"i茅 ...

Group 1 - The core point of the news is the launch of a new subsidiary by Kweichow Moutai, which will focus on digital marketing and e-commerce through the "i Moutai" app, enhancing its online sales strategy [1] - The "i Moutai" app, launched in 2022, has seen significant user growth, surpassing 76 million registered users by May 2025, indicating strong consumer interest and engagement [1] - The app's shopping interface has been revamped, integrating previous features into a unified "i Buy" section, streamlining the purchasing process for users [1] Group 2 - Starting January 1, 2026, the 2026 vintage of Feitian Moutai will be available for purchase at a price of 1499 yuan per bottle, with a purchase limit of 12 bottles per person per day [1] - The initial release of the 2026 vintage sold out within half an hour, demonstrating high demand, which continued on the following day with another quick sell-out [1] - Future product releases will include a full range of Moutai offerings from 2019 to 2024, expanding the product matrix available to consumers [2]