Group 1 - Guizhou Moutai Digital Technology Co., Ltd. was established on January 1, 2026, with a registered capital of 600 million yuan, fully owned by Guizhou Moutai Co., Ltd. [1] - The "i Moutai" app, launched in 2022, has over 76 million registered users as of May 2025, serving as a key tool for Moutai's online marketing and digital transformation [1] - The "i Moutai" app has undergone a comprehensive upgrade, integrating previous purchasing functions into a unified "i Purchase" entry [1] Group 2 - The 2026 vintage Feitian Moutai, priced at 1499 yuan per bottle, sold out within half an hour of its release on January 1, 2026 [1] - On January 2, 2026, the 2026 vintage Feitian Moutai continued its popularity, selling out again within half an hour [2] - Future product releases will include 2019 to 2024 vintage Feitian Moutai, premium Moutai, and zodiac-themed products, creating a comprehensive product matrix [5]

Group 1 - The core point of the news is the launch of a new subsidiary by Kweichow Moutai, which will focus on digital marketing and e-commerce through the "i Moutai" app, enhancing its online sales strategy [1] - The "i Moutai" app, launched in 2022, has seen significant user growth, surpassing 76 million registered users by May 2025, indicating strong consumer interest and engagement [1] - The app's shopping interface has been revamped, integrating previous features into a unified "i Buy" section, streamlining the purchasing process for users [1] Group 2 - Starting January 1, 2026, the 2026 vintage of Feitian Moutai will be available for purchase at a price of 1499 yuan per bottle, with a purchase limit of 12 bottles per person per day [1] - The initial release of the 2026 vintage sold out within half an hour, demonstrating high demand, which continued on the following day with another quick sell-out [1] - Future product releases will include a full range of Moutai offerings from 2019 to 2024, expanding the product matrix available to consumers [2]