Core Insights - Haier and Fisher & Paykel hold the top market share in the Australia-New Zealand appliance market, with Haier achieving a 20% market share in Australia and over 40% in New Zealand [1] - The company has adopted a dual-brand strategy since acquiring Fisher & Paykel in 2012, which has contributed to its strong market presence [1] - Offline sales channels dominate the Australia-New Zealand market, with 80% of appliance sales in Australia and 70% in New Zealand occurring through physical stores [1] Market Performance - In Australia, Haier and Fisher & Paykel together account for 32% of the market share in the Harvey Norman commercial channel, with Fisher & Paykel ranked first and Haier third [1] - In New Zealand, Fisher & Paykel leads with a 27% market share, while Haier holds 15% [1] - The E&S Chadstone high-end appliance channel in Australia features a prominent display of Haier and Fisher & Paykel refrigerators, showcasing their market leadership [1] Product Innovation - Haier has launched the industry's highest energy-efficient 8-star BM refrigerator in Australia, reducing energy consumption by 59.9% compared to mainstream products, which has been well-received by local consumers [3] - In New Zealand, Haier and Fisher & Paykel dominate the T-door refrigerator market with a combined 78% market share, attributed to Haier's development of clean ice technology tailored to local preferences [3] Global Strategy - Haier operates a diverse brand matrix including Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, AQUA, and Candy, covering ultra-high-end, high-end, mainstream, and niche markets [5] - The company has maintained its position as the world's largest home appliance brand by retail volume for 16 consecutive years, with a global user base exceeding 1 billion [5] - Haier's success in the Australia-New Zealand market is a result of its user-centric approach, global layout, and localized innovation, supported by a "research-manufacturing-marketing" integrated local system [5]