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布鲁可半年收入13.4亿,前四大IP占11.1亿,股价暴跌17%
3 6 Ke· 2025-08-26 01:55
Core Viewpoint - The company, Bluko Group, reported a significant turnaround in its financial performance for the first half of 2025, achieving a sales revenue of RMB 1.338 billion, a year-on-year increase of 27.9%, and a net profit of RMB 296.5 million, compared to a loss in the same period of 2024 [1][2][4]. Financial Performance - Sales revenue for the first half of 2025 reached RMB 1.338 billion, up from RMB 1.046 billion in 2024, marking a 27.9% increase [1][2]. - The net profit attributable to shareholders was RMB 296.5 million, a recovery from a loss of RMB 254.9 million in the previous year [1][2]. - Gross profit was RMB 647.5 million, with a gross margin of 48.4%, down from 52.9% in the previous year [2][20]. - The company’s operating expenses increased, with R&D expenses rising to RMB 128.8 million from RMB 76 million in 2024 [2]. Product and IP Strategy - Bluko's revenue is primarily driven by its "building character toys," contributing RMB 1.325 billion, which accounts for 99.1% of total revenue [5][7]. - The company has signed over 60 IPs, with 19 of them being commercialized, and launched 273 new SKUs in the first half of 2025 [8][10]. - The top four IPs contributed approximately 83.1% of total revenue, indicating a heavy reliance on a few key franchises [10][12]. International Market Expansion - Bluko's overseas revenue reached RMB 111.4 million, a staggering increase of 898.6% compared to RMB 11.2 million in the same period last year [17][18]. - The company adopted a low-price strategy, selling products like the "Transformers Starry Version" blind box at RMB 9.9, which helped penetrate the North American market [20][21]. - Despite the rapid growth, concerns arise regarding the sustainability of this strategy due to low profit margins and potential brand dilution [20][26]. Future Outlook and Challenges - The company plans to allocate 20% of its IPO proceeds to enrich its IP matrix, with a focus on both self-developed and licensed IPs [12][24]. - Bluko faces challenges in maintaining its IP value, especially as key licenses like "Ultraman" are set to expire soon, which could impact future revenue [23][26]. - The company must transition from a low-cost product strategy to building a strong brand identity to ensure long-term competitiveness in the global market [26].