Core Insights - The 88VIP membership program continues to expand, with a 39% year-on-year increase in daily order placements and a 24% increase in participating members compared to last year, reaching a total of 53 million members [1] - Over 70% of the sales for leading brands during the Double 11 event are attributed to 88VIP members, highlighting their significant contribution to brand growth [1] Group 1 - The high-end skincare brand La Mer sees over 92% of its sales coming from 88VIP members, with a 30-fold increase in overall store sales during the Double 11 period [3] - L'Oréal's premium skincare brand SkinCeuticals achieved over 1 billion in sales since its launch, with 95% of the sales for its new AGE cream coming from 88VIP members [3] - Belle Fashion Group experienced significant sales and new customer growth, with 85% of its sales during Double 11 coming from 88VIP members [3] Group 2 - New brands joining the 88VIP program, such as Pampers, reported a 96% year-on-year increase in sales during Double 11 [3] - ASUS successfully expanded its female user base through a collaboration with 88VIP, achieving a 77% year-on-year increase in sales for its products [3] - The 88VIP membership program is characterized by high consumer loyalty and spending power, with members spending nine times more annually than non-members [5] Group 3 - The number of products with exclusive member benefits has increased by 96% year-on-year, reflecting the growing value of the 88VIP program [5] - Alibaba's Taobao platform president emphasized that the 53 million 88VIP members are a driving force for rapid brand growth [5] - The 88VIP program has added over 20 new member benefits, including free access to Hema X membership and priority orders on Ele.me, enhancing its appeal [5]