电商付费会员体系
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京东PLUS会员迎来10周年
Sou Hu Cai Jing· 2026-01-08 07:03
1月7日晚8点,一年一度的京东PLUS会员年度盛典将重磅开启。届时,京东PLUS会员将联合腾讯视频VIP、网易云音乐等推出价值超千元的买1得5"超级联 名卡",仅需298元限时抢购,同时赠5斤车厘子。京东PLUS会员还可领1345元超级补贴,1月8日当天叠加万券使用。此外,京东PLUS会员还可享苹果手机0 元以旧换新抽签购、至高领20元京东外卖券、1元抽取赢森海塞尔耳机或小度AI音箱等超级福利。现在起打开京东APP搜索"PLUS年度盛典"即可直达活动页 面。 18 5 - 3 PLUSHEANH IO HEFUL SHINS r T PLUS FILM FIFF 司 JULE T 直营品 原料二 E STATION HOME AND THE FOR a E P 热门会员年卡 每类各选1张 H = LED = 出量量式 it Call of Call 1298 哈密¥1100+ RE 1500以下载 1553 H 2 预约成功 1月7日20点限量抢 图开卡后48 90000 值得关注的是1月8日起,京东PLUS会员"生活服务包"也将再添新权益,在原有的积分0元兑换保洁、洗衣洗鞋、洗车、寄快递、在线问诊、读书VI ...
京东PLUS会员迎来10周年 2025年为用户省下近300亿元 持续“省心又省钱”
Jin Rong Jie Zi Xun· 2026-01-07 07:11
1月7日晚8点,一年一度的京东PLUS会员年度盛典将重磅开启。届时,京东PLUS会员将联合腾讯视频VIP、网易云音 乐等推出价值超千元的买1得5"超级联名卡",仅需298元限时抢购,同时赠5斤车厘子。京东PLUS会员还可领1345元超 级补贴,1月8日当天叠加万券使用。此外,京东PLUS会员还可享苹果手机0元以旧换新抽签购、至高领20元京东外卖 券、1元抽取赢森海塞尔耳机或小度AI音箱等超级福利。现在起打开京东搜索"PLUS年度盛典"即可直达活动页面。 值得关注的是1月8日起,京东PLUS会员"生活服务包"也将再添新权益,在原有的积分0元兑换保洁、洗衣洗鞋、洗 车、寄快递、在线问诊、读书VIP等权益基础上,新增汽车保养、超声波洁牙等服务,用积分就能免费兑换,尽享轻 松好生活。 京东PLUS会员年度省钱近300亿元,成为消费者"省心又省钱"的首选 作为中国首个电商付费会员体系,京东PLUS会员已陪伴用户走过十年美好岁月。十年以来,京东PLUS会员始终以用 户需求为核心,通过与京东家政、汽车、外卖、健康、酒旅等内部生态深度融合,以及与外部超600家异业品牌在生 活特权、联名卡方面的紧密合作,不断丰富会员专属权益, ...
增长"超级引擎":天猫双11头部品牌成交七成以上由88VIP贡献
Ge Long Hui· 2025-11-08 04:15
Core Insights - The 88VIP membership program continues to expand, with a 39% year-on-year increase in daily order placements and a 24% increase in participating members compared to last year, reaching a total of 53 million members [1] - Over 70% of the sales for leading brands during the Double 11 event are attributed to 88VIP members, highlighting their significant contribution to brand growth [1] Group 1 - The high-end skincare brand La Mer sees over 92% of its sales coming from 88VIP members, with a 30-fold increase in overall store sales during the Double 11 period [3] - L'Oréal's premium skincare brand SkinCeuticals achieved over 1 billion in sales since its launch, with 95% of the sales for its new AGE cream coming from 88VIP members [3] - Belle Fashion Group experienced significant sales and new customer growth, with 85% of its sales during Double 11 coming from 88VIP members [3] Group 2 - New brands joining the 88VIP program, such as Pampers, reported a 96% year-on-year increase in sales during Double 11 [3] - ASUS successfully expanded its female user base through a collaboration with 88VIP, achieving a 77% year-on-year increase in sales for its products [3] - The 88VIP membership program is characterized by high consumer loyalty and spending power, with members spending nine times more annually than non-members [5] Group 3 - The number of products with exclusive member benefits has increased by 96% year-on-year, reflecting the growing value of the 88VIP program [5] - Alibaba's Taobao platform president emphasized that the 53 million 88VIP members are a driving force for rapid brand growth [5] - The 88VIP program has added over 20 new member benefits, including free access to Hema X membership and priority orders on Ele.me, enhancing its appeal [5]