Core Insights - The "818 Global Car Purchase Festival" has evolved into a significant automotive industry event, emphasizing genuine benefits and subsidies to stimulate consumer demand [2][3] - The festival marks a pivotal moment for the company as it celebrates its 20th anniversary and launches its "All in AI" strategy, aiming to enhance the automotive ecosystem through artificial intelligence [5][7] Online Initiatives - This year's festival focuses on subsidies, offering consumers up to 10,000 yuan in purchase subsidies and various brand benefits, alongside a wide selection of quality used cars [3][4] - The event features live interactions with company executives and KOLs, providing in-depth product insights and purchase advice to enhance consumer engagement [3][4] Offline Strategies - The festival extends its benefits to over 200 cities through new retail stores, creating a one-stop shopping platform that utilizes AI-driven services for a seamless purchasing experience [4] - The "818 Hundred Cities Auto Show" integrates automotive displays with cultural events, enhancing brand visibility and consumer interaction [4] Industry Context - The automotive industry is undergoing significant transformation, facing intense competition and declining profit margins, with retail prices expected to drop by 5.6% in 2023 and an additional 8% in 2024 [5][6] - The festival aims to alleviate pressure on manufacturers and dealers by providing substantial consumer subsidies, addressing the industry's focus on sales growth at the expense of profitability [6] AI Integration - The "All in AI" strategy is central to the company's future, leveraging AI technologies to enhance user experience across the entire automotive purchasing journey [7][9] - The company has developed an "AI toolkit" to support various sales scenarios, including AI marketing, customer acquisition, and vehicle valuation [8] Global Expansion - The launch of the English version of the company's website facilitates access to information on over 1,000 Chinese automotive brands, enhancing the global reach of Chinese automotive products [10] - The company plans to establish overseas retail spaces that align with local market preferences, supporting Chinese brands in their international expansion efforts [10]