应用场景打开，AI 助推金融机构内部效 率与外部价值双升 [Table_Industry] 计算机 "AI+金融"系列专题研究（二） [Table_Invest] 本报告导读： 当前，AI 应用已在各类金融机构的核心业务以及中后台场景中加速渗透，助推金融 机构内部效率与外部价值双升。 投资要点： 告 请务必阅读正文之后的免责条款部分 股 票 研 究 行 业 专 题 研 究 证 券 研 究 报 股票研究 /[Table_Date] 2025.11.24 [Table_Report] [table_Authors] 2025-11-25 [Table_Summary] 投资建议：2025 年 DeepSeek R1 的发布助推通用模型推理能力跃迁 和成本锐减，并实现模型开源，成为金融机构本地化部署 AI 的行业 拐点。当前，AI 应用已在各类金融机构的核心业务以及中后台场景 中加速渗透，未来 AI 有望重构金融业务流程和组织架构，为金融数 智化打开新纪元。建议关注：1）金融信息服务。相关标的：同花顺、 九方智投控股、指南针。2）第三方支付。推荐标的：新大陆、新国 都，相关标的：拉卡拉。3）银行 IT。推荐标的：宇 ...

Core Insights - The company reported a total revenue of 1.778 billion RMB for Q3 2025, with an adjusted net profit of 407 million RMB, indicating a strong performance in the expanding new energy vehicle market [2] - Online marketing and other business revenues grew by 32.1% year-on-year, highlighting the success of the company's diversified business strategy [2] - The company has established a robust content ecosystem and AI capabilities, which serve as competitive barriers and enhance user engagement [3][6] Revenue and Profitability - Total revenue for Q3 2025 was 1.778 billion RMB, with an adjusted net profit of 407 million RMB [2] - The growth in online marketing and other business revenues by 32.1% year-on-year signifies a shift towards diversified revenue streams [2] User Engagement and Content Strategy - As of September 2025, the average daily user count on the mobile platform reached 76.56 million, a 5.1% increase year-on-year, maintaining a leading position in the industry [3] - The company has expanded its content offerings by launching "Zhi Jia Media MCN," which includes over 200 high-quality creators across various verticals, enhancing both depth and breadth of content [5] AI Integration and Technological Advancements - The company has upgraded its AI capabilities, introducing features like "AI Car Selection Assistant" and "AI Fault Diagnosis," which improve user decision-making and overall experience [6] - The self-developed "Cangjie" model scored 72.96 points in a recent evaluation, indicating its leading position in the automotive vertical AI space [9] Market Position and Strategic Initiatives - The company is focusing on the integration of online and offline services, launching the "Auto Home Mall" which attracted 15 brands and has processed over 3,000 orders, showcasing the effectiveness of its new retail strategy [8] - The company aims to transform into an "industry intelligence hub," leveraging AI and O2O models to enhance service capabilities and meet complex user demands [9][14] Industry Trends and Future Outlook - The company is well-positioned to capitalize on the growth in low-tier market consumption and the new energy used car market, leveraging its technological and brand advantages [12] - The shift towards service-oriented value creation in the automotive industry aligns with the company's strategy of using AI to enhance service offerings and digital transformation [12][14]

Group 1 - The automotive industry is undergoing a critical transformation towards intelligence, with significant achievements in AI applications [1] - Four key suggestions for AI development in the automotive sector include focusing on core technology breakthroughs, expanding from "single vehicle intelligence" to "industry intelligence," enhancing open cooperation, and maintaining safety and ethical standards [1] - The "Global AI Technology Conference" serves as a constructive platform for collaboration among industry, academia, and users, aiming to support the implementation of the "Artificial Intelligence +" strategy in the automotive field [1] Group 2 - The conference featured insights on the evolution of autonomous driving, with L3 being a simplified version of L4, indicating a closer proximity to L4 than L2 [2] - A report highlighted trends in China's electric vehicle intelligence development, including the initiation of "intelligent driving equality," the integration of AI models, and the acceleration of RoboTaxi commercial processes [2] - The AI business layout of the company was systematically explained, emphasizing the potential of AI technology to address structural pain points in consumer experience and business efficiency [2][3] Group 3 - AI technology is being leveraged to enhance both consumer and business service experiences, with a focus on personalized and efficient car purchasing processes [3] - The successful hosting of the conference demonstrates the company's resource integration and ecological influence within the industry [3] - The company plans to deepen its "ALL IN AI" strategy and strengthen its O2O service platform to lead the automotive industry in the wave of intelligence [3]

Core Insights - The "Global AI Technology Conference" held in Beijing focuses on the integration of artificial intelligence with the automotive industry, under the theme "Hi·Future" [1][3] - The conference aligns with the State Council's directive to implement the "Artificial Intelligence+" initiative, aiming for deep integration of AI in key sectors by 2027 [3][5] - The event serves as a high-level dialogue platform, showcasing the role of AI in driving innovation and transformation within the automotive sector [5][16] Policy and Industry Trends - The conference occurs at a pivotal moment following the release of the State Council's opinions on AI integration, emphasizing rapid growth in the core industries of the smart economy [3] - Suggestions for the automotive industry's AI development include focusing on core technology breakthroughs, expanding from "single vehicle intelligence" to "industry intelligence," fostering open collaboration, and maintaining safety and ethical standards [3][5] Technological Advancements - The conference features discussions on the future of intelligent driving, with insights from industry leaders on the advancements in AI technology and its implications for the automotive market [7][9] - Key topics include the transition from L2 to L3 autonomous driving, the role of world models in overcoming data bottlenecks, and the challenges of scaling VLA (Vehicle Level Automation) in international markets [7][9] Market Insights - A report released during the conference highlights trends in China's electric vehicle market, indicating a shift towards "intelligent driving equality," the integration of AI models, and the acceleration of RoboTaxi commercialization [11] - The report suggests that these trends will lead to a restructuring of competition within the electric vehicle sector [11] Company Initiatives - The host company, AutoHome, outlines its AI business strategy, emphasizing the need for improved consumer experience and operational efficiency in the automotive market [12][14] - AutoHome aims to create a one-stop intelligent service platform that enhances both consumer and business interactions through AI technology [14][16] Future Directions - The successful hosting of the conference demonstrates AutoHome's capability in resource integration and its commitment to advancing national strategies and industry progress [16] - The company plans to deepen its "ALL IN AI" strategy and strengthen its O2O service platform to lead the automotive industry in the wave of intelligent transformation [16]

Core Insights - The "818 Global Car Purchase Festival" has evolved into a significant automotive industry event, emphasizing genuine benefits and subsidies to stimulate consumer demand [2][3] - The festival marks a pivotal moment for the company as it celebrates its 20th anniversary and launches its "All in AI" strategy, aiming to enhance the automotive ecosystem through artificial intelligence [5][7] Online Initiatives - This year's festival focuses on subsidies, offering consumers up to 10,000 yuan in purchase subsidies and various brand benefits, alongside a wide selection of quality used cars [3][4] - The event features live interactions with company executives and KOLs, providing in-depth product insights and purchase advice to enhance consumer engagement [3][4] Offline Strategies - The festival extends its benefits to over 200 cities through new retail stores, creating a one-stop shopping platform that utilizes AI-driven services for a seamless purchasing experience [4] - The "818 Hundred Cities Auto Show" integrates automotive displays with cultural events, enhancing brand visibility and consumer interaction [4] Industry Context - The automotive industry is undergoing significant transformation, facing intense competition and declining profit margins, with retail prices expected to drop by 5.6% in 2023 and an additional 8% in 2024 [5][6] - The festival aims to alleviate pressure on manufacturers and dealers by providing substantial consumer subsidies, addressing the industry's focus on sales growth at the expense of profitability [6] AI Integration - The "All in AI" strategy is central to the company's future, leveraging AI technologies to enhance user experience across the entire automotive purchasing journey [7][9] - The company has developed an "AI toolkit" to support various sales scenarios, including AI marketing, customer acquisition, and vehicle valuation [8] Global Expansion - The launch of the English version of the company's website facilitates access to information on over 1,000 Chinese automotive brands, enhancing the global reach of Chinese automotive products [10] - The company plans to establish overseas retail spaces that align with local market preferences, supporting Chinese brands in their international expansion efforts [10]

Group 1: Transition from Digital Banking to AI Banking - The banking industry is transitioning from digital banking to AI banking, with 2024 being recognized as the "Year of Large Model Applications" [1][2] - AI technologies with deep reasoning and cross-modal capabilities are reshaping the operational environment of banks [2] - The foundational AI strategy for banks includes generative large models and reasoning models, catering to diverse application needs [3][4] Group 2: AI Applications in Banking - Banks are implementing AI applications across various scenarios, including intelligent coding, marketing, customer service, risk control, compliance, and daily management processes [5] - Notable examples include CITIC Bank's integration of AI decision-making and generative models, and China Merchants Bank's AI assistant achieving a 95% accuracy rate in customer intent recognition [5][8] - The number of AI application scenarios disclosed by banks has surged, with major banks like ICBC and CCB enabling numerous applications across various business areas [11] Group 3: Human-AI Collaboration - The relationship between humans and AI is increasingly emphasized, focusing on how employees can effectively utilize AI technologies [9] - Banks are investing significantly in financial technology, with a total investment of 125.46 billion yuan in 2024, reflecting a 2.15% increase from 2023 [11] - The workforce in technology roles is expanding, with notable increases in the number of tech personnel across major banks [12] Group 4: Opportunities and Challenges - AI's widespread application is a key driver of digital transformation in banking, enhancing operational efficiency and customer experience [16] - The banking sector faces challenges related to algorithm compliance, data privacy, and the need for robust AI governance [19][22] - The accuracy of leading financial models is around 95%, indicating ongoing challenges in AI reliability and the need for continuous improvement [22] Group 5: Future Outlook - The integration of AI in banking is expected to lead to comprehensive automation and intelligent services, fundamentally changing operational models [17][23] - The year 2025 is anticipated to be a pivotal period for rapid AI application growth in the financial services sector [23]

Core Viewpoint - The "818 Global Car Purchase Festival" has evolved into a significant automotive industry event, emphasizing genuine benefits and subsidies to stimulate consumer demand, while showcasing the integration of AI technology in the automotive ecosystem [2][3][6][7]. Online Activities - This year's festival focuses on subsidies, offering users up to 10,000 yuan in purchase subsidies and various brand subsidy blind boxes, alongside a wide selection of quality used cars [3][4]. - The event features live broadcasts with hosts and automotive executives providing insights and recommendations, enhancing user engagement and interaction [3][6]. Offline Activities - The festival extends its benefits to over 200 cities through new retail stores, providing a one-stop shopping platform with AI-driven services for a seamless car buying experience [4][6]. - The "818 Car Exhibition" integrates automotive displays with cultural events, attracting regional users and enhancing brand visibility [4][6]. AI Integration - The automotive industry is undergoing significant transformation, with a focus on leveraging AI to reduce costs and improve efficiency, addressing the challenges of declining profit margins [7][12]. - The "All in AI" strategy aims to enhance user experience across the entire car buying process, utilizing AI models and algorithms for better decision-making [8][12]. Performance Metrics - The average retail price of cars in China is projected to decline by approximately 5.6% in 2023 compared to 2022, and by another 8% in 2024, leading to a significant reduction in overall retail revenue [7][12]. - The self-developed Cangjie model by the company scored 72.96 in a recent evaluation, outperforming competitors and demonstrating the effectiveness of its AI capabilities [12]. International Expansion - The company has launched an English version of its website, featuring data on over 1,000 car models from more than 50 Chinese automotive brands, facilitating international consumer access [13][14]. - The establishment of overseas retail spaces aims to support Chinese brands in entering global markets more efficiently and cost-effectively [14].

Core Viewpoint - The automotive industry is undergoing a deep adjustment period, and the "818 Global Car Purchase Festival" organized by Autohome is injecting vitality into the sector through "real benefits and subsidies" and "AI innovation" [1][6]. Group 1: AI Empowerment in the Automotive Industry - Autohome has launched an AI smart assistant that integrates a vast database of vehicle models, reviews, and user feedback, allowing users to receive tailored vehicle recommendations through conversational queries [2]. - The company has developed an "AI toolkit" that includes various AI-driven solutions to assist manufacturers and dealers in improving efficiency and reducing costs, emphasizing that AI enhances rather than replaces human efforts [2]. - Autohome's self-developed Cangjie model has outperformed general models in automotive knowledge assessments, achieving a score of 72.96, which is 13.63 points higher than the second place, thanks to its extensive data analysis capabilities [3]. Group 2: Global Expansion and O2O Ecosystem - Autohome is addressing the challenges of electric vehicle accessibility by establishing a network of "space stations and car exhibitions" across over 200 cities, facilitating a seamless online-to-offline (O2O) experience for consumers [4]. - The company has launched its overseas website, covering countries such as Thailand, Saudi Arabia, the UK, Australia, and Brazil, providing comprehensive information on Chinese automotive brands to international users [5]. - Autohome aims to eliminate information barriers for overseas users regarding Chinese vehicles and provide robust digital support for Chinese brands entering foreign markets, evidenced by a 40% improvement in user profiling accuracy for a domestic brand in the Middle East [5]. Group 3: Strategic Transformation Goals - The ultimate goal of Autohome is to become the "intelligent hub" of the automotive industry, transitioning from a media platform to a comprehensive automotive technology ecosystem, and redefining the concept of the automotive ecosystem [6].

Core Viewpoint - The automotive industry is undergoing a deep adjustment period, and the "818 Global Car Purchase Festival" organized by Autohome is injecting vitality into the sector through "real benefits and real subsidies" and "AI innovation" [1] Group 1: AI Empowerment - Autohome is fully advancing its "All in AI" strategy, focusing on intelligent car selection, purchase decision assistance, and smart marketing to create a comprehensive AI empowerment system [1][2] - The company has launched an AI smart assistant that integrates a vast database of car models, evaluations, and user feedback, providing precise recommendations based on user queries [2] - Autohome's self-developed Cangjie model has surpassed general models in understanding capabilities within the automotive vertical, achieving a score of 72.96 in the SuperCLUE evaluation, leading the automotive knowledge assessment by 13.63 points [3] Group 2: O2O Ecosystem and Global Strategy - Autohome is building an "O2O car ecosystem" and a global strategy to expand its boundaries, addressing the convenience of car viewing amid the rise of electric vehicles [5] - The company has established a network covering over 200 cities with "space stations and car exhibitions," facilitating a seamless connection from online information to offline transactions [5] - Autohome's overseas website launched on June 30, 2025, aims to eliminate information barriers for overseas users regarding Chinese car models, enhancing the accuracy of user profiles by 40% in the Middle East market [6] Group 3: Transformation and Future Goals - The company is transforming the automotive consumption decision-making process through AI and ecological collaboration, aiming to redefine the "automotive ecosystem" [7] - Autohome's ultimate goal is to become the "smart hub" of the automotive industry, transitioning from a media platform to an automotive technology ecosystem platform [7]

Core Insights - The 818 Global Car Purchase Festival by Autohome is themed "Remembering the AI Future" and aims to boost car consumption in line with national policies, providing a one-stop service for consumers from online selection to offline experience and transaction [1][2] - Autohome has allocated 30 million yuan in direct subsidies for this year's festival, combining national, local, and manufacturer subsidies to lower the purchase threshold for consumers [2] - The festival marks the 20th anniversary of Autohome, which plans to leverage partnerships with major automotive brands and platforms to enhance consumer engagement and create a win-win situation for consumers, merchants, and the platform [1][2] Industry Context - The automotive industry is undergoing a significant transformation towards electrification and intelligence, with increasing competition in the traditional fuel vehicle market leading to price wars and declining profits for manufacturers [2] - Consumer purchasing decisions are becoming more cautious due to macroeconomic pressures, prompting Autohome to implement purchase subsidies to stimulate demand and assist manufacturers in managing inventory [2] Technological Advancements - Autohome is implementing an "All in AI" strategy to enhance the car buying experience, utilizing AI assistants for 24/7 consumer inquiries and innovative technologies for product visualization [3] - The company has developed five AI-driven marketing products that create a comprehensive marketing loop, significantly improving marketing efficiency for manufacturers [3][4] Global Expansion - Autohome's overseas version launched on June 30, 2023, aims to connect Chinese automotive brands with international markets, covering key regions such as Asia, Europe, Oceania, and South America [4][5] - The festival also serves as a platform to showcase Chinese automotive brands to the global audience, enhancing their international market presence [5] Strategic Importance - The 818 Global Car Purchase Festival is positioned as a key infrastructure and innovation engine for the high-quality development of the Chinese automotive industry, emphasizing technology empowerment, consumption upgrades, and global brand expansion [5]