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从工厂到博物馆 研学游不断“上新” 带火各地文旅市场
Yang Shi Wang· 2025-07-25 06:05
Group 1 - The core viewpoint of the article highlights the increasing popularity and diversification of the study tour market, with a notable rise in AI and technology-themed educational products alongside traditional cultural and nature themes [1] - The study tour market has seen a significant increase in participation, with over 16,000 students and parents visiting a smart automotive factory in Ningbo during the summer [3] - The concept of "immersive experience" has become a key feature of study tours, evolving since the formal recognition of study travel as an important educational component in 2016 [4] Group 2 - Art-related study tours are gaining popularity, with students engaging in hands-on experiences such as creating their own ceramic works in an art town in Hebei [6] - Local cultural resources are being leveraged to boost the tourism market, as seen in the case of traditional paper-making techniques in Jingxian, Anhui, which is a national intangible cultural heritage [7] - The integration of cultural heritage into study tours has positively impacted local tourism markets, as evidenced by the interest in the history and production of Xuan paper in the Xuan paper cultural industry park [9]