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“既能玩又能学”文旅产品花样上新 “研、学、游”融合助力研学经济“升温”
Yang Shi Wang· 2026-02-08 04:04
Core Viewpoint - The article highlights the growing trend of educational tourism, particularly among families from the Guangdong-Hong Kong-Macao Greater Bay Area, who are traveling to northeastern China for unique winter experiences and learning opportunities in nature [1][8]. Group 1: Educational Tourism - Families are increasingly opting for educational and experiential travel, with a focus on combining fun and learning during holidays [8]. - The trend is exemplified by a group of students and parents from the Greater Bay Area participating in activities such as a tug-of-war competition in Antu County, Jilin Province, experiencing the unique charm of a northern winter [3][5]. Group 2: Activities and Learning Experiences - The educational programs in Antu County emphasize rural culture, agricultural practices, and environmental awareness, allowing children to transition from classroom learning to practical experiences in nature [5][7]. - Students engaged in outdoor activities at the Four-Mile Line Education Base, including playing in deep snow and learning survival skills in the wilderness, which enhances their understanding of geology and ecology [7][10]. Group 3: Regional Appeal - Antu County, located in the Changbai Mountain area, attracts numerous study groups due to its unique natural ecology, historical significance, and winter sports resources [3][5]. - The region is home to a diverse range of wildlife and plant species, making it an ideal location for educational programs that focus on environmental science [10].
利用“在地文化”资源优化研学旅游格局
Hai Nan Ri Bao· 2026-01-03 22:30
Core Viewpoint - The rapid development of China's economy and culture has led to a diversified pursuit of spiritual life, with research-based tourism increasingly favored, expanding its participants from primarily school students to young and elderly individuals [1] Group 1: Industry Development - Research-based tourism is gradually moving towards standardized and high-quality development, supported by policy guidance and professional course design [1] - The integration of education, culture, and tourism is becoming a new driving force for high-quality development in the tourism industry [1] Group 2: Regional Resources - Hainan, located at the southernmost point of China, boasts rich "land, sea, and air" resources for research-based tourism, including unique ethnic cultural resources and marine culture [2] - The Hainan Bailing Valley and various museums provide excellent venues for research-based tourism, showcasing local culture and history [2] Group 3: Development Strategies - To enhance Hainan's research-based tourism, it is essential to tap into local culture, making resources more engaging and participatory for tourists [3] - Utilizing digital technology can create immersive experiences, allowing participants to interact with historical and cultural contexts [3][4] - Creating distinctive research scenarios and integrating educational content into tourism experiences can enrich the learning process [4][5] Group 4: Educational Integration - The core of research-based tourism is education, which should incorporate ideals, patriotism, and scientific spirit throughout the experience [5] - Innovative teaching methods, such as situational teaching and drama performances, can revitalize historical narratives and engage participants more effectively [5] Group 5: Environmental and Structural Support - Establishing a comprehensive standard system covering courses, bases, mentors, and evaluations is crucial for the growth of research-based tourism [5] - The development of a research tourism fund and a professional mentor team can enhance market vitality and ensure a reliable environment for participants [5]
探索新联动模式示范区开展调研
Qi Lu Wan Bao· 2025-11-21 07:03
Core Insights - The article discusses a field research conducted by the deputy secretary of the Party Working Committee of the Qufu Cultural Construction Demonstration Zone, focusing on the high-quality development of the homestay industry and its integration with study tourism [1] Group 1: Homestay Industry Development - The research team held discussions with local officials and homestay operators to address challenges in the current development of the homestay industry and study tourism [1] - Insights were gathered on the operational models, customer demographics, service standards, and cultural integration of the homestays in Luyuan New Village [1] - Recommendations were made to refine service standards, create differentiated homestay products, and enrich the cultural tourism offerings in the village [1] Group 2: Study Tourism Product Development - The research team focused on the development and operation of study tourism products at the Yengdu Academy [1] - Suggestions were made to design immersive experience projects tailored to the cognitive characteristics of young people [1] - The team proposed exploring a "study + homestay" linkage model to extend visitor stay duration and enhance overall industry benefits [1]
新华社权威速览·非凡“十四五”|旅游为民 旅游乐民,文旅部门这样发力!
Xin Hua She· 2025-09-29 11:14
Group 1 - The tourism department emphasizes the concept of tourism for the people, aiming to enhance the experience of visitors by optimizing product structure and enriching product supply, allowing tourists to appreciate the beauty of nature and culture [1] - The integration of tourism with agriculture, industry, and sports is being actively promoted, with local adaptations leading to the development of rural tourism and the transformation of industrial sites into tourism products [3] - The establishment of 26 national-level ski tourism resorts is part of the effort to diversify tourism offerings [3] Group 2 - There is a significant enhancement in "smart tourism," with many scenic spots introducing AI robot guides and exoskeletons to assist climbers in locations like Mount Tai and Huangshan [6] - The supply of educational travel products is being enriched, making study tours a "walking classroom," and catering to the needs of the elderly demographic with slower-paced travel options [9] - In the first eight months of this year, Shanghai welcomed 209 international cruise ship arrivals, indicating growth in cruise and yacht tourism sectors [9]
事关离岛旅客免税购物、旅游免签入境,海南自贸港旅游征求意见
Core Viewpoint - The draft of the "Hainan Free Trade Port Tourism Regulations" aims to enhance tourism and shopping experiences in Hainan by implementing more open and convenient policies for duty-free shopping and visa-free entry for tourists [1][4][5]. Group 1: Duty-Free Shopping Policies - The draft proposes to implement more open and convenient duty-free shopping policies for island travelers, encouraging the government to increase the variety of duty-free goods, enhance shopping limits, innovate regulatory models, and facilitate pickup methods [4]. - It aims to create an internationally influential duty-free shopping destination by promoting modern shopping facilities and introducing international high-end brands [4]. Group 2: Visa-Free Entry Policies - The draft suggests a broader range of visa-free entry policies for tourists, allowing citizens from countries approved by the State Council to enter Hainan without a visa [5]. - Foreign tourists can also enter Hainan visa-free if they arrive via designated ports or travel through Hong Kong and Macau with registered travel agencies [5]. Group 3: Integration of Tourism Industries - The draft emphasizes the integration of culture, tourism, sports, and health industries, leveraging Hainan's unique cultural resources to promote all-area tourism development [6]. - It encourages the development of marine tourism and the establishment of comprehensive marine tourism complexes that include sightseeing, leisure, and docking facilities for cruise ships and yachts [6]. Group 4: Development of Various Tourism Types - The draft promotes forest tourism by utilizing ecological resources such as national parks and wetlands to develop eco-tourism products [7]. - It encourages health tourism by leveraging Hainan's climate and ecological advantages to develop wellness tourism products, including medical care and climate therapy [7]. - The draft also supports the development of educational tourism by establishing research bases and collaborating with educational institutions to create relevant courses [7]. Group 5: Self-Driving and RV Camping Tourism - The draft encourages the development of self-driving and RV camping tourism by creating premium driving routes and establishing well-equipped camping sites along scenic roads [8].
从工厂到博物馆 研学游不断“上新” 带火各地文旅市场
Yang Shi Wang· 2025-07-25 06:05
Group 1 - The core viewpoint of the article highlights the increasing popularity and diversification of the study tour market, with a notable rise in AI and technology-themed educational products alongside traditional cultural and nature themes [1] - The study tour market has seen a significant increase in participation, with over 16,000 students and parents visiting a smart automotive factory in Ningbo during the summer [3] - The concept of "immersive experience" has become a key feature of study tours, evolving since the formal recognition of study travel as an important educational component in 2016 [4] Group 2 - Art-related study tours are gaining popularity, with students engaging in hands-on experiences such as creating their own ceramic works in an art town in Hebei [6] - Local cultural resources are being leveraged to boost the tourism market, as seen in the case of traditional paper-making techniques in Jingxian, Anhui, which is a national intangible cultural heritage [7] - The integration of cultural heritage into study tours has positively impacted local tourism markets, as evidenced by the interest in the history and production of Xuan paper in the Xuan paper cultural industry park [9]
暑期研学也割不动家长了?
Hu Xiu· 2025-07-25 00:09
Core Insights - The summer study tour market in China is experiencing a significant downturn, with industry insiders predicting 2025 to be the coldest year for this sector [3][15][40] - Parents are tightening their budgets, leading to a shift in spending habits and a decline in demand for study tours [19][22][30] Group 1: Market Conditions - Industry professionals report a drastic drop in bookings, with some hotels and travel agencies seeing no study tour groups this summer [9][11] - The ticket sales for popular attractions like the China Science and Technology Museum indicate a lack of demand compared to previous years, where tickets were hard to come by [5][7] - The trend is not limited to Beijing, as southern regions are also witnessing a decline in study tour participation [8][15] Group 2: Changing Consumer Behavior - Parents are increasingly opting for local activities instead of overseas study tours, with many choosing to stay within their provinces [12][13][22] - The focus has shifted from family-inclusive trips to individual participation, as parents seek to minimize costs [20][21] - There is a growing awareness among parents regarding the value of study programs, leading to more scrutiny of the offerings [30][31] Group 3: Safety Concerns - Safety anxieties stemming from global events have made parents and schools more cautious about sending children on study tours, particularly abroad [34][36][37] - The combined effect of parental concerns and institutional caution has led to a preference for domestic study programs [38][39] Group 4: Industry Evolution - The study tour industry is transitioning from a focus on quantity to quality, with a need for programs that genuinely enhance children's learning experiences [41][44] - Innovative offerings such as nature education and immersive experiences are likely to gain traction as traditional models falter [46][54] - The importance of effective marketing and brand presence is increasing, as parents now rely on social media for information and bookings [49][52]
北京发布10条夏日研学游线路
Group 1 - The demand for family and educational travel has significantly increased with the arrival of summer [1] - The "Summer Study Tour: Exploring Beijing" event was organized by the Beijing Municipal Bureau of Culture and Tourism, featuring 10 themed study tour routes [1] - The event utilized an "experience group + promotion meeting" format to transform cultural tourism resource points into second classrooms for learning [1] Group 2 - The 10 themed study tour routes include various educational experiences, such as technology and science practice, geological archaeology, and cultural heritage [1] - Companies like China Youth Travel Service and New Oriental Culture and Tourism are promoting diverse, age-appropriate family travel products while enhancing service quality [2] - The Beijing Municipal Bureau of Culture and Tourism aims to continuously develop more immersive study tourism products to meet market demand and improve the overall tourist experience [2]
着力建设更高水平文化强省 福建全力培育文旅支柱产业
Jing Ji Ri Bao· 2025-07-05 22:19
Group 1 - The core viewpoint of the articles is that Fujian Province aims to significantly enhance its cultural and tourism industry, targeting an economic value-added of approximately 750 billion yuan by 2027, with a goal of reaching 900 billion yuan by the end of the 14th Five-Year Plan [1][2] - The Fujian Provincial Government's new policy is seen as a crucial step towards establishing a world-renowned tourist destination and strengthening the cultural tourism economy [1] - The summer tourism season will feature over 3,600 activities and more than 270 benefit measures, focusing on immersive performances, coastal activities, and various cultural tourism scenarios [1][2] Group 2 - The city of Fuzhou is organizing the "Summer One Stop, Fun Fuzhou" 2025 study tour season, emphasizing cultural and scenic experiences with a focus on youth and family activities [1] - Sanming City is leveraging its ecological advantages to create diverse summer cultural tourism activities centered around themes like educational travel and wellness tourism [2] - The implementation of the new policy is expected to inject new momentum into the high-quality development of the economy and society in Fujian, enhancing its appeal to tourists [2]