运用数字技术，让体验"炫"起来。数字技术是研学者触摸历史、感知文化的科技桥梁，可让沉浸式体验 打破传统展陈的局限，让体验更深切、更直观。因此，可以在热带雨林布设传感器，让研学者实时获取 并分析生态环境数据；利用VR/AR技术，重现历史场景或模拟火箭发射；通过"研学地图"平台，实现远 随着我国经济和文化的快速发展，人们对精神生活的追求越来越多元，以文化为探索核心的研学旅游日 益受到青睐，研学旅游参与者也从原来的中小学生拓展到年轻人、老年人等群体。如今，通过政策引导 和支持，研学旅游活动逐渐走向规范化、品质化发展轨道，研学旅游课题设计更专业，研学基地建设更 规范、管理更标准化。研学旅游成为促进教育、文化和旅游深度融合，推进旅游产业高质量发展的新动 能。 海南位于我国最南端，拥有丰富的"海陆空"全方位研学旅游资源。比如，海南是全国唯一的黎族集聚 区，拥有黎族的传统村落船型屋群落等民族文化资源，海南槟榔谷黎苗文化旅游区集独特的民族文化、 自然景观于一体，是研学旅游的良好场景。又如，海南毗邻南海，形成了底蕴深厚的海洋文化，海洋生 物种类繁多，可以挖掘深海探险等研学资源，如中国(海南)南海博物馆的千年航海史话、疍家博物馆 ...

Core Insights - The article discusses a field research conducted by the deputy secretary of the Party Working Committee of the Qufu Cultural Construction Demonstration Zone, focusing on the high-quality development of the homestay industry and its integration with study tourism [1] Group 1: Homestay Industry Development - The research team held discussions with local officials and homestay operators to address challenges in the current development of the homestay industry and study tourism [1] - Insights were gathered on the operational models, customer demographics, service standards, and cultural integration of the homestays in Luyuan New Village [1] - Recommendations were made to refine service standards, create differentiated homestay products, and enrich the cultural tourism offerings in the village [1] Group 2: Study Tourism Product Development - The research team focused on the development and operation of study tourism products at the Yengdu Academy [1] - Suggestions were made to design immersive experience projects tailored to the cognitive characteristics of young people [1] - The team proposed exploring a "study + homestay" linkage model to extend visitor stay duration and enhance overall industry benefits [1]

Group 1 - The tourism department emphasizes the concept of tourism for the people, aiming to enhance the experience of visitors by optimizing product structure and enriching product supply, allowing tourists to appreciate the beauty of nature and culture [1] - The integration of tourism with agriculture, industry, and sports is being actively promoted, with local adaptations leading to the development of rural tourism and the transformation of industrial sites into tourism products [3] - The establishment of 26 national-level ski tourism resorts is part of the effort to diversify tourism offerings [3] Group 2 - There is a significant enhancement in "smart tourism," with many scenic spots introducing AI robot guides and exoskeletons to assist climbers in locations like Mount Tai and Huangshan [6] - The supply of educational travel products is being enriched, making study tours a "walking classroom," and catering to the needs of the elderly demographic with slower-paced travel options [9] - In the first eight months of this year, Shanghai welcomed 209 international cruise ship arrivals, indicating growth in cruise and yacht tourism sectors [9]

Core Viewpoint - The draft of the "Hainan Free Trade Port Tourism Regulations" aims to enhance tourism and shopping experiences in Hainan by implementing more open and convenient policies for duty-free shopping and visa-free entry for tourists [1][4][5]. Group 1: Duty-Free Shopping Policies - The draft proposes to implement more open and convenient duty-free shopping policies for island travelers, encouraging the government to increase the variety of duty-free goods, enhance shopping limits, innovate regulatory models, and facilitate pickup methods [4]. - It aims to create an internationally influential duty-free shopping destination by promoting modern shopping facilities and introducing international high-end brands [4]. Group 2: Visa-Free Entry Policies - The draft suggests a broader range of visa-free entry policies for tourists, allowing citizens from countries approved by the State Council to enter Hainan without a visa [5]. - Foreign tourists can also enter Hainan visa-free if they arrive via designated ports or travel through Hong Kong and Macau with registered travel agencies [5]. Group 3: Integration of Tourism Industries - The draft emphasizes the integration of culture, tourism, sports, and health industries, leveraging Hainan's unique cultural resources to promote all-area tourism development [6]. - It encourages the development of marine tourism and the establishment of comprehensive marine tourism complexes that include sightseeing, leisure, and docking facilities for cruise ships and yachts [6]. Group 4: Development of Various Tourism Types - The draft promotes forest tourism by utilizing ecological resources such as national parks and wetlands to develop eco-tourism products [7]. - It encourages health tourism by leveraging Hainan's climate and ecological advantages to develop wellness tourism products, including medical care and climate therapy [7]. - The draft also supports the development of educational tourism by establishing research bases and collaborating with educational institutions to create relevant courses [7]. Group 5: Self-Driving and RV Camping Tourism - The draft encourages the development of self-driving and RV camping tourism by creating premium driving routes and establishing well-equipped camping sites along scenic roads [8].

Group 1 - The core viewpoint of the article highlights the increasing popularity and diversification of the study tour market, with a notable rise in AI and technology-themed educational products alongside traditional cultural and nature themes [1] - The study tour market has seen a significant increase in participation, with over 16,000 students and parents visiting a smart automotive factory in Ningbo during the summer [3] - The concept of "immersive experience" has become a key feature of study tours, evolving since the formal recognition of study travel as an important educational component in 2016 [4] Group 2 - Art-related study tours are gaining popularity, with students engaging in hands-on experiences such as creating their own ceramic works in an art town in Hebei [6] - Local cultural resources are being leveraged to boost the tourism market, as seen in the case of traditional paper-making techniques in Jingxian, Anhui, which is a national intangible cultural heritage [7] - The integration of cultural heritage into study tours has positively impacted local tourism markets, as evidenced by the interest in the history and production of Xuan paper in the Xuan paper cultural industry park [9]

Core Insights - The summer study tour market in China is experiencing a significant downturn, with industry insiders predicting 2025 to be the coldest year for this sector [3][15][40] - Parents are tightening their budgets, leading to a shift in spending habits and a decline in demand for study tours [19][22][30] Group 1: Market Conditions - Industry professionals report a drastic drop in bookings, with some hotels and travel agencies seeing no study tour groups this summer [9][11] - The ticket sales for popular attractions like the China Science and Technology Museum indicate a lack of demand compared to previous years, where tickets were hard to come by [5][7] - The trend is not limited to Beijing, as southern regions are also witnessing a decline in study tour participation [8][15] Group 2: Changing Consumer Behavior - Parents are increasingly opting for local activities instead of overseas study tours, with many choosing to stay within their provinces [12][13][22] - The focus has shifted from family-inclusive trips to individual participation, as parents seek to minimize costs [20][21] - There is a growing awareness among parents regarding the value of study programs, leading to more scrutiny of the offerings [30][31] Group 3: Safety Concerns - Safety anxieties stemming from global events have made parents and schools more cautious about sending children on study tours, particularly abroad [34][36][37] - The combined effect of parental concerns and institutional caution has led to a preference for domestic study programs [38][39] Group 4: Industry Evolution - The study tour industry is transitioning from a focus on quantity to quality, with a need for programs that genuinely enhance children's learning experiences [41][44] - Innovative offerings such as nature education and immersive experiences are likely to gain traction as traditional models falter [46][54] - The importance of effective marketing and brand presence is increasing, as parents now rely on social media for information and bookings [49][52]

Group 1 - The demand for family and educational travel has significantly increased with the arrival of summer [1] - The "Summer Study Tour: Exploring Beijing" event was organized by the Beijing Municipal Bureau of Culture and Tourism, featuring 10 themed study tour routes [1] - The event utilized an "experience group + promotion meeting" format to transform cultural tourism resource points into second classrooms for learning [1] Group 2 - The 10 themed study tour routes include various educational experiences, such as technology and science practice, geological archaeology, and cultural heritage [1] - Companies like China Youth Travel Service and New Oriental Culture and Tourism are promoting diverse, age-appropriate family travel products while enhancing service quality [2] - The Beijing Municipal Bureau of Culture and Tourism aims to continuously develop more immersive study tourism products to meet market demand and improve the overall tourist experience [2]

Group 1 - The core viewpoint of the articles is that Fujian Province aims to significantly enhance its cultural and tourism industry, targeting an economic value-added of approximately 750 billion yuan by 2027, with a goal of reaching 900 billion yuan by the end of the 14th Five-Year Plan [1][2] - The Fujian Provincial Government's new policy is seen as a crucial step towards establishing a world-renowned tourist destination and strengthening the cultural tourism economy [1] - The summer tourism season will feature over 3,600 activities and more than 270 benefit measures, focusing on immersive performances, coastal activities, and various cultural tourism scenarios [1][2] Group 2 - The city of Fuzhou is organizing the "Summer One Stop, Fun Fuzhou" 2025 study tour season, emphasizing cultural and scenic experiences with a focus on youth and family activities [1] - Sanming City is leveraging its ecological advantages to create diverse summer cultural tourism activities centered around themes like educational travel and wellness tourism [2] - The implementation of the new policy is expected to inject new momentum into the high-quality development of the economy and society in Fujian, enhancing its appeal to tourists [2]