贵州省旅游产业发展集团有限公司党委委员、副总经理杨堃向与会嘉宾全面推介了贵州文旅资源。他 以"生态秘境""文化千岛""心级体验"三大主题，系统展现了贵州作为喀斯特地貌王国与多元文化融合地 的独特魅力。当前，贵州正从"观光旅游"向"文化旅居"深度转型，致力打造沉浸式体验目的地。现场还 发布了系列主题化线路产品，依托全域优质资源，为合作伙伴提供高附加值产品矩阵。最后，他诚挚邀 请全球伙伴与贵州携手，共拓市场、共享红利。 来源：环球网 【环球网财经综合报道】1月6日，由贵州省文化和旅游厅联合携程集团共同主办的2026贵州入境旅游供 应商大会和携程旅游全球合作伙伴大会在贵阳正式开启。 汇聚全球视野 开启贵州入境游新篇章 大会在贵州文旅宣传片的精彩呈现中隆重启幕，贵州省人民政府副省长蔡朝林率先向与会嘉宾致以诚挚 欢迎。他表示，本次大会为贵州文旅与全球业界深化交流合作搭建了重要桥梁，期待通过这一平台，更 好地向世界讲贵州故事，宣介贵州优质旅游资源，推动"山地公园省·多彩贵州风"品牌更好走向世界。 携程集团高级副总裁王韦表示，数据显示贵州旅游市场增长强劲、结构优化持续优化。2025年在线接待 人数与总收入较2019-202 ...

Core Insights - The 2026 Guizhou Inbound Tourism Supplier Conference and Ctrip Global Partner Conference was held in Guiyang, showcasing Guizhou's tourism potential and fostering global industry collaboration [1][3][19] - Guizhou's tourism market is experiencing strong growth, with online reception numbers and total revenue expected to multiply by 2025 compared to 2019-2020, and inbound tourism consumption growth exceeding 50% in the past two years [3][19][21] - The launch of the 2026 Guizhou Inbound Tourism Cooperation Plan aims to enhance the "Colorful Guizhou" brand's recognition and influence in international markets [7][24][26] Group 1: Event Overview - The conference featured approximately 2,400 domestic and international tourism representatives, emphasizing immersive experiences of China's cultural tourism [1][19] - Key government and industry leaders, including Guizhou's Vice Governor and Ctrip executives, participated in discussions on the future of tourism [1][3][19] Group 2: Tourism Development - Guizhou is transitioning from sightseeing tourism to cultural and immersive travel experiences, focusing on themes like "Ecological Secrets," "Cultural Islands," and "Heartfelt Experiences" [5][22] - New tourism formats such as "Village Super" and outdoor sports are emerging, showcasing the region's vibrant tourism landscape [3][19] Group 3: Technological Innovations - Ctrip's executives highlighted the role of AI as a core growth engine for the tourism industry, facilitating a shift from "service finds people" to "people find service" [11][28] - Innovations in operational and sales models for tourism businesses are being driven by AI, including automated customer service systems and personalized video content generation [11][28][31] Group 4: Strategic Collaborations - The conference served as a platform for global tourism partners to enhance trust and cooperation, aiming to inject new momentum into China's high-quality tourism development [9][26][33] - Ctrip plans to collaborate with Guizhou to ensure the stable and healthy development of the local tourism market through innovative technology and governance mechanisms [16][35]

携程集团旅游事业群CTO陈浩然在会上展示了多项已落地AI工具的赋能成果：流量提效工具：新上线 的"CTRIPS融合模型"在跟团游场景中，已为合作伙伴带来超10%的订单增长。该模型将流量分配逻辑 透明化，商家可通过优化具体因子自主提升曝光。 来源：环球网 【环球网科技报道 记者 王楠】1月6日，携程在2026旅游全球合作伙伴大会上披露，其AI驱动的"智能引 擎3.0"已实现规模化应用落地：通过新流量模型为商家带来超10%订单增长，核心合作伙伴GMV增速跑 赢大盘38%。这标志着携程的战略重心已转向系统化赋能生态伙伴提效增收，以此作为推动行业"众行 远"的实践路径。 "赋能的核心是帮助伙伴解决最根本的经营难题。"携程方面表示，破解服务痛点，提升复购率：通 过"拟合NPS"机制与AI行中干预，携程帮助合作伙伴将团队游行中服务的NPS提升了超过20个百分点。 服务体验的优化直接转化为更高的客户复购与口碑推荐，为商家带来源源不断的流量。 破解流量痛点，实现"优质优价"：在租车等易陷入价格战的领域，携程通过"无忧租"标准认证和流量倾 斜，构建良性飞轮。携程旅游租车CEO宋臻表示："这证明将流量赋能给好商品和好商家能获得更 ...