蓝鲸新闻11月6日讯（记者 邵雨婷）近日，港交所官网显示，北京嗨学网教育科技股份有限公司（以下简称"嗨学网"）向港交所主板提交上市申 请书，独家保荐人为招银国际。 （图片来源：视觉中国） 作为在线职业培训头部企业，嗨学网虽拥有超80%的高毛利和三大品牌矩阵，却持续亏损且退费率攀升。目前，公司业务高度依赖建筑类课程， 新拓展领域回报有限，为此，公司转向AI技术布局，但经营现金流承压，资金链紧张。此次IPO，嗨学网拟募资用于AI研发、业务扩张及并购以 缓解困局。 高毛利下仍持续亏损，获客成本上涨退费率攀升 据招股书，嗨学网是在线职业能力培训服务提供商。"嗨学"品牌由纽交所上市的职业教育公司尚德机构孵化设立，2012年，该品牌从尚德机构拆 分独立。目前，公司拥有基石品牌"嗨学"、进阶品牌"精进"、企业服务品牌"数培通"为核心的三大产品矩阵。 根据弗若斯特沙利文报告，2024年按收入计，嗨学网是中国第四大在线职业能力培训服务提供商；该公司还是中国最大在线建筑职业能力培训服 务提供商以及第二大在线应急安全职业能力培训服务提供商。 招股书显示，2022年、2023年、2024年以及2025年上半年（以下简称"报告期"）， ...

Core Viewpoint - The company, HiLearn, has submitted its application for a mainboard listing on the Hong Kong Stock Exchange, aiming to capitalize on the growing online vocational training market while facing significant financial challenges and operational risks [1][15]. Company Overview - HiLearn, established in 2010, provides online vocational training services targeting both individual and corporate users, with courses in various fields including construction, emergency safety, finance, law, and healthcare [1]. - The company operates under three main brands: "HiLearn," "Jingjin," and "Shupeitong," covering basic training, advanced improvement, and corporate services [1]. Market Position - According to a report by Frost & Sullivan, HiLearn is the fourth largest online vocational training provider in China by revenue as of 2024, leading in construction vocational training and ranking second in emergency safety training [3]. - As of mid-2025, the company has approximately 4.3 million cumulative paid individual users and over 130 corporate clients [3]. Financial Performance - The company's revenue has shown stable growth, with figures of 400 million yuan, 472 million yuan, and 511 million yuan for the years 2022, 2023, and 2024 respectively, reflecting a compound annual growth rate of 13.0% [4]. - Notably, the gross profit margin has increased from 78.6% in 2022 to 81.6% in 2024, and further to 85.8% in the first half of 2025, significantly above the industry average of 60%-70% [4]. Profitability Challenges - Despite high gross margins, the company has reported substantial losses, with attributable losses of approximately 186 million yuan, 175 million yuan, 90.69 million yuan, and 158 million yuan for the years 2022, 2023, 2024, and the first half of 2025 respectively [5]. - The high marketing and sales expenses, which exceeded 60% of revenue, are primarily driven by a heavy reliance on human marketing teams, with employee costs constituting about 60% of marketing expenses [5][6]. Customer Acquisition Costs - The cost of acquiring a single paid user has fluctuated, with figures of 414.8 yuan, 301.6 yuan, 428.7 yuan, and 441.2 yuan from 2022 to the first half of 2025 [6]. - The one-time nature of vocational training services leads to a high turnover of users post-qualification, necessitating continuous investment in acquiring new users [6]. Business Structure Risks - The company's revenue is heavily dependent on construction-related vocational qualification courses, which consistently account for around 60% of total revenue from 2022 to mid-2025 [7]. - The "Shupeitong" brand, aimed at corporate services, remains underdeveloped, generating only 4.12 million yuan in revenue in the first half of 2025, contrasting sharply with the 98.2% revenue share from individual users [7]. Policy Dependency - The company's focus on policy-driven sectors like construction and emergency safety has provided short-term benefits but limits long-term growth potential due to its concentrated business model [8]. AI Technology Initiatives - HiLearn is exploring AI technology applications, having developed over 30 AI agents since 2024, including tools like AI Study Assistant and AI Academic Assistant [9][10]. - The AI Study Assistant has reportedly been used over one million times, leading to a 32.3% decrease in human query responses in Q2 2025 [10]. Research and Development Concerns - R&D expenditures from 2022 to 2024 were 24.5 million yuan, 20 million yuan, and 23.7 million yuan, representing less than 5% of revenue, with a 23.3% year-on-year decline in the first half of 2025 [11]. User Experience Issues - The company's refund rate has increased from 9.1% in 2022 to 15.9% in the first half of 2025, with numerous complaints regarding refund difficulties and service discrepancies [12]. Legal Risks - HiLearn is involved in 905 legal cases, with nearly 90% of these cases being education training contract disputes, indicating significant legal exposure [13]. Industry Outlook - The online vocational certification exam market in China is projected to grow from 34.5 billion yuan in 2024 to 44 billion yuan by 2029, with the online vocational training market expected to reach 60.2 billion yuan by 2029, reflecting a compound annual growth rate of 5.1% [14]. Future Plans - The company plans to use the funds raised from its IPO to expand product services, sales networks, and advance AI technology development, with a strategic focus on infrastructure, data collection, and AI application development over the next five years [15].

Core Insights - The Hong Kong IPO market remains active, with total fundraising reaching HKD 182.9 billion in the first three quarters of 2025, a significant increase of approximately 230% compared to the same period in 2024, and the number of IPOs rising by about 50% to 67 [1] - The company, HiLearn Education Technology Co., Ltd. (嗨学网), has submitted its listing application to the Hong Kong Stock Exchange, marking another significant IPO case in the vocational education sector [1] Company Overview - HiLearn is the fourth largest online vocational training service provider in China, having served 4.3 million paid learners [2] - The company operates under three main brands: "HiLearn," "Jingjin," and "Shupeitong," covering various vocational fields such as construction, emergency safety, finance, law, and healthcare [2] - Despite steady revenue growth, the company remains in a loss-making position, with revenues of RMB 400 million, RMB 472 million, and RMB 511 million from 2022 to 2024, and a loss of RMB 1.58 billion in the first half of 2025 [2] Financial Performance - The company's gross margin has shown a steady improvement, increasing from 78.6% in 2022 to 85.8% in the first half of 2025, indicating operational efficiency and content optimization [2] - The revenue structure is heavily reliant on consumer services, with 98.2% of revenue coming from individual users in the first half of 2025 [4] - The company has served over 130 enterprises and institutions but generated only RMB 4.12 million from its enterprise service brand "Shupeitong," indicating a need for growth in the B2B segment [4] Product and Service Offerings - HiLearn offers two main product categories: "HiLearn Classroom" for recorded and live courses, and "Jingjin Classroom" focused on efficient exam preparation with personalized learning plans [3] - The company has made strides in AI applications, launching over 30 AI smart agents to enhance learning and teaching processes, with significant user engagement reported [6] Market Trends and Opportunities - The vocational education sector is experiencing growth due to government policies aimed at improving quality and expanding access, with vocational undergraduate enrollment increasing from 41,400 in 2021 to nearly 500,000 in 2025 [8] - The demand for skilled talent is projected to grow, with a predicted talent gap of 30 million in key manufacturing sectors by 2025 [8] Competitive Landscape - HiLearn ranks fourth in China's online vocational training market and holds the top position in construction vocational training [10] - The company’s revenue structure is still heavily dependent on construction-related qualification courses, which accounted for around 60% of revenue from 2022 to the first half of 2025 [10] - The company faces challenges in diversifying its course offerings and expanding into non-construction fields to ensure sustainable growth [10]

Core Viewpoint - The article discusses the IPO submission of HiXue Network, highlighting its position as the largest online construction vocational training service provider in China, while also noting its ongoing financial losses and reliance on construction-related courses for revenue generation [1][4]. Company Overview - HiXue Network was founded in 2010 and officially established in 2012, focusing on online vocational training services across various fields, including construction, emergency safety, finance, law, and healthcare [4]. - The company is recognized as the largest online construction vocational training provider and the second-largest in emergency safety training in China, according to a report by Frost & Sullivan [4]. Financial Performance - HiXue Network reported revenues of 400 million, 472 million, 511 million, and 232 million yuan for the years 2022, 2023, 2024, and the first half of 2025, respectively, with a year-on-year decrease of 5.48% in the first half of 2025 [5]. - The net losses for the same periods were -186 million, -175 million, -90.69 million, and -158 million yuan, with cumulative losses exceeding 600 million yuan [5][6]. Revenue Sources - Approximately 60% of HiXue Network's revenue comes from construction-related vocational qualification examination courses, with specific revenue contributions of 68.2%, 61.5%, 59.3%, and 59.8% over the reporting period [5]. Marketing and Sales Expenses - The company has significant and increasing sales and marketing expenses, which were 285 million, 315 million, 330 million, and 147 million yuan, representing over 60% of total revenue during the reporting period [7]. User Base and Services - As of June 30, 2025, HiXue Network has served approximately 4.3 million paying users and over 130 enterprises and institutions through its training content system [5]. - The company offers two main product lines: "HiXue Classroom," which includes recorded and live courses, and "Jingjin Academy," focusing on efficient exam preparation with personalized learning plans [4]. Future Plans - The funds raised from the IPO are intended for strategic investments in AI technology, expanding existing products and services, enhancing sales channels, and acquiring quality institutions in niche sectors [10].