Core Insights - Haidilao is leveraging AI technology to enhance customer service and operational efficiency in response to evolving customer demands and rising operational costs [1][3][8] Digital Transformation - Since 2023, Haidilao has partnered with Volcano Engine to create a comprehensive digital operation system that covers the entire dining experience, utilizing AI to optimize user experience and improve operational efficiency [3][8] - The company operates over 1,400 stores globally and has a membership system with over 100 million members, relying on stable data support for its digital services and operations [3][7] AI Assistant "Xiao Laolao" - The AI assistant "Xiao Laolao" serves as a dining companion throughout the meal process, providing personalized and immediate responses to customer needs, from reservation to checkout [4][5] - The AI can assist with reservations, reducing the time spent on booking by approximately 30% [4] - After dining, "Xiao Laolao" helps customers understand their bills and available discounts, enhancing the overall dining experience [6] Data-Driven Operations - Haidilao utilizes data to support its extensive membership system and marketing efforts, enabling personalized services and precise marketing strategies [7][8] - The integration of various data sources has led to a 50% reduction in the time required to execute marketing activities [7] - The company has developed over 150 high-value marketing scenarios to better understand consumer behavior and target specific customer segments effectively [7] Marketing Strategy - Haidilao employs the Volcano Engine GMP platform to manage marketing across multiple channels, tailoring promotions based on customer interests and consumption habits [8] - The use of A/B testing through Volcano Engine's DataTester allows for continuous optimization of marketing strategies [8] - Future plans include expanding AI applications in the restaurant industry to further enhance Haidilao's customer service capabilities [8]