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“科技年货”畅销,家电以旧换新国补、店补、厂补齐上场
第一财经· 2026-02-13 13:37
2026.02. 13 "AI功能正从高端尝鲜走向主流标配,"颜正坤说,苏宁易购相关产品销售占比近6成,其中搭载端侧大 模型的电视等产品加速普及。 天水永盛家电和宝鸡永盛家电的总经理刘玟娟告诉记者,当地今年新国补开始稍晚,原来每周周五的十 点发放一次国补券。因为春节快到了,为了拉动消费,当地在春节前,每周增加了几次发放国补券的时 间,近期领到券的消费者增多了。90英寸及以上的超大屏电视、大容积冰箱、洗地机等智能清洁电器 近期较受欢迎。今年一月以来,截至目前,永盛家电的销售收入同比增长近40%。 江西四平电器董事长张小平也透露,今年一月以来,截至目前,受益于新一轮国补实施,四平电器的销 售收入同比增长30%。 本文字数:1206,阅读时长大约3分钟 作者 | 第一财经 王珍 家住广州的徐小姐近日在商场购买了一台新款的75英寸搭载AI画质芯片和AI大模型的Mini LED电视。 这台电视原来标价10999元,享受了15%、近1650元的国家以旧换新补贴,加上商场8.8折的会员优 惠以及品牌厂家门店促销,到手价7500元。 春节临近,在新一轮国家以旧换新补贴以及厂家、商家的合力促销下,超大屏AI电视、智能清洁电器、 ...
“科技年货”畅销,家电以旧换新国补、店补、厂补齐上场
Di Yi Cai Jing· 2026-02-13 11:52
Group 1 - Consumer demand for household appliances, home gatherings, and tech gifts is significantly increasing as the Spring Festival approaches [1][4] - The new 75-inch Mini LED TV with AI features was purchased at a discounted price of 7500 yuan after various subsidies and promotions [3] - The Ministry of Commerce and other nine units have launched the "2026 'Happy Shopping Spring Festival' Special Activity Plan" to support consumer purchases through subsidies and promotional activities during the Spring Festival [3] Group 2 - High-end appliances and 3C products are becoming popular as consumers seek efficiency and atmosphere for home gatherings [4] - Sales of energy-efficient and water-efficient products have reached 92% in the home appliance category at Suning, with over 70% of mobile phone sales being high-end models [4] - The introduction of new national subsidies has led to a significant increase in sales, with some companies reporting revenue growth of nearly 40% year-on-year [5] Group 3 - AI features are transitioning from high-end products to mainstream offerings, with nearly 60% of related product sales at Suning [5] - The local distribution of national subsidy vouchers has been increased to stimulate consumer spending ahead of the Spring Festival [5] - The domestic home appliance market is expected to see a strong start this year due to the orderly implementation of the new round of national subsidies [5]