Core Points - The new appliance trade-in subsidy program allows consumers to save money when purchasing energy-efficient appliances, with subsidies of up to 20% based on the product's energy or water efficiency rating [2][3][4] - The program covers eight categories of appliances, including refrigerators, washing machines, televisions, air conditioners, computers, water heaters, kitchen stoves, and range hoods [2] - Each consumer can receive a subsidy for one unit per product category, with a maximum subsidy of 2000 yuan per item [2] Summary by Sections Subsidy Details - The subsidy is structured as 15% for appliances with a secondary energy or water efficiency rating and an additional 5% for those with a primary rating, totaling a potential 20% discount [2] - An example provided indicates that purchasing a primary-rated refrigerator priced at 6000 yuan would result in a subsidy of 1200 yuan [2] Application Process - The application process involves finding a local designated platform, which may vary by region, and completing a series of steps including identity verification and old appliance disposal [3] - Consumers can either trade in old appliances or directly apply for subsidies on new purchases, with a limit of one subsidy per category [3] Purchase and Redemption - After obtaining the subsidy qualification, consumers must purchase from participating retailers and use the subsidy code at checkout to receive the discount [4] - Payment methods must align with the platform used to obtain the subsidy, ensuring a seamless transaction process [5] Important Considerations - Consumers are advised to confirm their desired appliance specifications before applying for subsidies to avoid wasting qualifications [5] - It is crucial to compare prices across different retailers to ensure that the subsidy is not offset by price increases during the promotional period [5] Call to Action - The program presents a significant opportunity for consumers looking to replace old appliances or purchase new ones, encouraging them to take advantage of the subsidies available [6]

Group 1: Market Trends - Air conditioning sales are experiencing significant growth during the peak season, with both offline and online platforms reporting substantial increases in sales volume [1][2] - In Beijing, air conditioning sales in July have increased by over 163% year-on-year, driven by high temperatures and government subsidies for replacing old appliances [1] - Online sales on platforms like JD have seen a 220% year-on-year increase, with some days reporting over 550% growth in sales [2] Group 2: Consumer Preferences - Consumers are increasingly interested in energy-efficient and environmentally friendly air conditioning units, with over 50% opting for energy-saving models [2] - The demand for "no-wind comfortable" air conditioning options is also notable, with 30% of users choosing this type [2] - The availability of government subsidies for replacing old appliances is a significant factor influencing consumer purchasing decisions [1] Group 3: Installation Services - The demand for air conditioning installation services has surged, with over 2,000 installation technicians working daily to meet consumer needs [2] - Installation teams are managing to complete deliveries and installations within 24 hours of order placement [2] - Installation technicians are facing increased workloads, often completing four to eight installations per day during the peak season [3][4]

Core Viewpoint - The company continues to show improvement in Q2, with significant growth in revenue and profit, supported by national subsidies and expansion into high-end niche markets [1][2]. Financial Performance - In H1 2025, the company achieved revenue of 430 million yuan, a year-on-year increase of 34.1%, and a net profit attributable to shareholders of 56 million yuan, up 74.9% [2]. - Q2 2025 revenue reached 220 million yuan, reflecting a 34.7% year-on-year growth, while net profit attributable to shareholders was 22 million yuan, marking a 140.9% increase [2]. - The company expects net profit attributable to shareholders for 2025-2027 to be 125 million, 147 million, and 169 million yuan, respectively, with EPS projected at 0.38, 0.45, and 0.52 yuan, indicating growth rates of 80.1%, 17.6%, and 14.9% [2]. Business Segments - Domestic business for the company's self-owned brand (Beiding China) generated 331 million yuan in H1 2025, a 48.4% increase year-on-year, with Q1 and Q2 revenues of 166 million and 165 million yuan, respectively [2][3]. - The OEM/ODM business reported 76 million yuan in H1 2025, a 2.05% year-on-year increase, with Q1 and Q2 revenues of 35 million and 41 million yuan, respectively [3]. Market Dynamics - The company benefits from the new appliance replacement subsidy mechanism, which provides higher actual reductions for high-ticket products, enhancing the impact of national subsidies [3]. - The company has increased its offline distribution efforts, collaborating with major retailers like Sam's Club and Pang Donglai to tap into new market segments [3]. Profitability and Efficiency - The company's net profit margin in Q2 2025 was 10.2%, an increase of 4.5% year-on-year, supported by a reduction in the number of online brands and improved competitive dynamics in the industry [3]. - Continuous optimization of operational strategies and internal cost reduction efforts have contributed to the improvement in net profit margins [3].

Core Viewpoint - The article discusses the challenges consumers face in accessing government subsidies for home appliances during the "618" shopping festival, highlighting changes in subsidy distribution and the impact on consumer behavior and retail channels [1][3][6]. Group 1: Government Subsidy Changes - Many regions have shifted from a unified subsidy system to a coupon-based system for home appliance subsidies, leading to temporary suspensions or adjustments in certain areas [1][3]. - The National Development and Reform Commission and the Ministry of Finance have confirmed that the home appliance subsidies will continue until December 31, 2025, despite some temporary pauses in specific regions [6][4]. - The government has allocated an additional 81 billion yuan to support the replacement of old consumer goods, indicating a commitment to maintaining subsidy programs [6]. Group 2: Consumer Behavior and Retail Impact - The changes in subsidy distribution have led to limited availability and specific time frames for consumers to claim subsidies, affecting purchasing decisions [3][4]. - The subsidy program has revitalized physical retail stores, as consumers who initially planned to shop online are returning to brick-and-mortar locations due to the incentives provided by the subsidies [9]. - The competition among online platforms for subsidy-related traffic has intensified, benefiting offline retailers and leading to significant sales increases for some stores [9]. Group 3: Broader Market Implications - The subsidy program is expanding beyond home appliances to include mobile phones and other consumer electronics, with specific subsidy amounts and percentages outlined for these products [8]. - The introduction of subsidies has positively impacted sales for brands like Apple, which has adjusted pricing to align with subsidy offerings, resulting in increased market share [8]. - The longer replacement cycles for mobile devices, now averaging 45 months, suggest that subsidies will play a crucial role in stimulating demand in the electronics market [9].