Core Insights - The main focus of this year's Double 11 event is on "direct supply from source factories," with Taogongchang implementing more thorough cost reduction and efficiency enhancement strategies [1] Group 1: Incentives and Support for Merchants - The platform offers a commission rebate of up to 100%, with a cap of 400,000 yuan per merchant, incentivizing both new and existing merchants to achieve performance targets [2] - The guarantee deposit has been lowered to a minimum of 2,000 yuan, allowing merchants to withdraw funds, which alleviates financial pressure and enables quicker investment in products and marketing [4] Group 2: AI Integration - AI technology is enhancing merchant operations by 50%, addressing common issues such as slow product review and difficult budget management, allowing for same-day product listings and improved return on investment (ROI) [6] Group 3: Industry Engagement - Taogongchang plans to conduct over 150 promotional events across 100 key industrial zones, facilitating connections between local brands and market demand [7][9] Group 4: Overall Strategy - The combination of commission incentives, AI support, reduced guarantee deposits, and industry collaboration represents a significant transformation aimed at allowing merchants to focus on product quality and visibility [10]