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返佣金、降保证金、AI托管齐上阵,淘工厂助力中小商家轻装上阵迎双11
Sou Hu Cai Jing· 2025-10-31 10:05
双11正式开战,主打"源头工厂直供"的淘工厂,正在把"降本增效"这件事做得更彻底。 今年,是淘工厂迎来的第六个天猫双11。相比往年,今年的平台节奏明显提速:从9月启动新一轮产业带激励政策,到如今全线商家进入冲刺期,一套"真金 白银+AI托管"的组合拳,让无数中小商家在这场大促中跑出了加速度。 来自义乌的日用百货品牌"首亦",就是本轮激励的受益者。该品牌今年2月入驻国货严选,仅3个月就跑出多个爆款单品,负责人坦言:"今年双11,我们最 期待的就是平台的返佣政策,达标后预计能拿到近7万元激励,这是真金白银的提效。" 二、保证金政策升级:普遍下调,多退少补 除了业绩激励,淘工厂在启动门槛上也持续"做减法"。 平台将保证金普遍下调至2000元起,并支持商家自行提取,以"多退少补"的方式进一步缓解资金流压力。对刚入驻的新商家来说,这意味着能更快投入货 品、运营与营销环节,把资源真正花在"能增长的地方"。 一、返佣金最高100%,单商封顶40万元 真金白银的激励,是商家最直接的信心来源。 淘工厂负责人张鹏介绍,今年双11周期内,平台继续向新老商家开放业绩返佣挑战:老商家完成阶段目标后,最高可获得100%佣金返还,单商每月 ...
面对开不完的会,我们距离「信息自由」还有多久?
Sou Hu Cai Jing· 2025-09-28 17:02
Core Insights - The article discusses the overwhelming amount of information in modern life, particularly focusing on the rise of short video content and the resulting phenomenon of FOMO (Fear of Missing Out) [2][3] - It highlights the introduction of AI features in Tencent's products, specifically the "AI Hosting" and "AI Minutes" functionalities, which aim to alleviate information overload during meetings [4][17] Group 1: Information Overload - The report indicates that mainstream platforms will generate approximately 130 million short videos daily in 2024, equating to over 240 years of continuous viewing if each video is one minute long [2] - The prevalence of unread messages and rapidly changing trending topics contributes to a collective anxiety regarding information consumption [3] Group 2: AI Solutions - Tencent's "AI Hosting" feature allows users to delegate meeting participation to AI, enabling them to manage their time more effectively [4][10] - The "AI Minutes" function generates summaries every two minutes during meetings, helping users keep track of discussions and important points even if they miss parts of the meeting [12][17] - These AI tools aim to transform the traditional meeting experience by enhancing information flow and reducing the need for physical presence [15][17] Group 3: Impact on Work Culture - The integration of AI in meetings addresses the paradox of needing to be present while also managing multiple commitments, thus redefining the concept of attendance [15][17] - The article draws parallels with Amazon's efficient meeting practices, suggesting that technological innovations can democratize access to information and improve overall productivity [17]