盈利预测与估值 我们下调2025/2026/2027 年百度非GAAP 净利润预测17.2/16.1/14.8%至209/240/263 亿元，主因较高利润 率的广告收入增速恢复仍需时间。基于SOTP 模型的美股目标价调整至91.5 美元（前值：102.2 美 元），港股目标价调整至89.9 港元（前值：99.5 港元），新目标价对应10.8/9.4/8.7 倍2025/2026/2027E 非GAAP PE。 风险提示：广告及云计算需求复苏不及预期，大模型商业化进度慢于预期。 我们预计百度持续推进的搜索产品AI 改造或将在2025 年内持续对百度核心的广告收入增长带来一定压 力。伴随AI 转型实践逐步迈入深水区，用户侧数据亦逐步出现边际改善趋势（MAU 同比增速温和提 升），建议持续关注改造进展及用户反馈。与此同时，近期公司自动驾驶业务在海外市场的积极入局或 为其打开可观的中长期成长空间，建议持续关注公司与海外平台业务合作进展及商业化变现节奏。维 持"买入"评级。 百度核心2Q25 前瞻：预计智能云继续兑现较快增长我们预计百度核心2Q25 广告收入同降16%至161 亿 元（1Q25：-6.1%yoy），快 ...

Investment Rating - The investment rating for the company is maintained as "Buy" [5][6]. Core Insights - The ongoing AI transformation of the company's search products is expected to exert pressure on its core advertising revenue growth in 2025. However, there are signs of marginal improvement in user data, with a mild increase in MAU year-on-year [1][2]. - The company's recent entry into the autonomous driving market overseas may provide significant long-term growth opportunities, warranting close attention to its collaborations and commercialization progress [1]. - The company has launched several new search applications and features, including a major redesign of its search box and the introduction of the AI search app TizzyAI, which is expected to enhance user engagement [2]. Financial Projections - The forecast for the company's core advertising revenue in Q2 2025 is expected to decline by 16% to 16.1 billion RMB, reflecting the short-term impact of the AI transformation [2]. - The total revenue for the intelligent cloud segment is projected to grow by 25.5% to 6.4 billion RMB, driven by increasing demand for AI training and inference in China [2]. - The non-GAAP operating profit for Q2 2025 is estimated at 4.1 billion RMB, representing a 41% year-on-year decline, with a corresponding non-GAAP operating profit margin of 15.8% [2]. Earnings Forecast and Valuation - The non-GAAP net profit forecasts for 2025, 2026, and 2027 have been revised down by 17.2%, 16.1%, and 14.8% to 20.9 billion RMB, 24 billion RMB, and 26.3 billion RMB respectively, primarily due to the slow recovery of high-margin advertising revenue [3][10]. - The target price for the US stock is adjusted to $91.50 and for the Hong Kong stock to HK$89.90, corresponding to 10.8x, 9.4x, and 8.7x non-GAAP PE for 2025, 2026, and 2027 [3][14]. - The valuation of the core advertising business is estimated at $39.2 per ADS, while the AI cloud segment is valued at $43.9 per ADS, reflecting a discount compared to industry peers due to the ongoing AI transformation [14][15].