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数智赋能文旅消费新场景,第三届数字文旅产教融合大会在崇明举行
Sou Hu Cai Jing· 2025-11-27 17:34
Core Insights - The third Digital Cultural Tourism Industry-Education Integration Conference was held in Shanghai, focusing on "Digital Intelligence Empowering New Scenarios and Experiences in Cultural Tourism Consumption" [2] - The conference aimed to gather resources to promote innovation in cultural tourism consumption scenarios and inject lasting momentum into the development of cultural tourism in Chongming District [4] - The integration of industry and education is seen as a key approach to address the talent supply-demand imbalance in the cultural tourism sector and drive high-quality industry development [5] Industry Development - The digital transformation of the cultural tourism industry requires collaboration between education and industry, with the conference serving as an efficient bridge for both supply and demand sides [7] - Various formats such as keynote speeches, case sharing, and roundtable forums were utilized to showcase innovative achievements and development directions in digital cultural tourism industry-education integration [9] - Companies like Ctrip, Tencent, and Zhihui shared frontline experiences on travel experience innovation, digital implementation in cultural tourism, and new consumption trends [9] Talent Development - The conference included discussions on high-end cultural tourism talent cultivation, with insights shared on the current status and trends of MTA education development [13] - The establishment of the "Xian Da Digital Cultural Tourism Alliance Industry Academy" was announced, marking a new paradigm for talent cultivation and social service [15] - Collaboration agreements were reached with various organizations to lay a solid foundation for future industry-education integration projects [15]