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进博会闭幕累计成交834.9亿美元 电商平台成采购“新主体”
Group 1 - The eighth China International Import Expo (CIIE) concluded with a total intended transaction of $83.49 billion, marking a 4.4% increase from the previous year and setting a new historical high [1] - E-commerce platforms have become a new window for international brands to debut in China, with significant sales growth reported by companies like Hema, which saw a 40% year-on-year increase in imported direct sales [1] - Nearly 100 overseas new brands from countries such as the USA, France, Japan, South Korea, and Thailand showcased over 100 global new products at the expo, indicating sustained enthusiasm from international brands to invest in the Chinese market [1] Group 2 - The CIIE has facilitated a digital pathway for overseas brands, allowing them to seamlessly transition from showcasing to establishing a presence in the Chinese market, with over 2,000 new overseas brands opening their first stores in China this year [3] - The advanced digital commerce ecosystem in China provides an "instant plug-and-play" entry for overseas brands, significantly reducing operational costs and risks [3] - Hema's strategic collaboration with a leading Spanish olive oil brand highlights the importance of understanding Chinese consumer preferences to develop products that cater to local tastes [3] Group 3 - Meituan Health made its debut at the expo, forming strategic partnerships with seven multinational pharmaceutical companies, which will aid in expanding their market presence in China [4] - The introduction of a cross-border e-commerce section at the expo gathered leading players in cross-border payment, supply chain, and e-commerce, creating a one-stop service ecosystem [4] Group 4 - The online shopping inclination of Chinese consumers is significantly higher than the global average, with 43% preferring online shopping, reflecting a better shopping experience [5] - IKEA's participation in the "CIIE New Products Showcase" led to the global debut of its Chinese New Year series, demonstrating the effectiveness of the expo in transforming exhibits into sales [5] - Skechers has partnered with JD.com and plans to launch on Meituan and Taobao, expanding its instant retail business across over 600 stores in 60 cities, with future plans for broader coverage [5]