Core Viewpoint - The article discusses the integration of AI technology into the massage industry, highlighting that while it may attract consumers, it often fails to deliver the fundamental relaxation experience that traditional massages provide [3][14]. Group 1: AI Massage Experience - The introduction of AI massage robots is seen as a trend, with prices being relatively low, such as a 45-minute session costing around 60 yuan after discounts [5]. - The experience of using the AI massage robot was marred by technical difficulties, with the setup taking 20 minutes and the robot's functionality being limited, leading to discomfort rather than relaxation [9][10]. - The AI massage robot's inability to perform basic massage techniques resulted in a lack of satisfaction, with the user feeling more anxious than relaxed during the session [12][13]. Group 2: Market Trends and Consumer Behavior - The AI massage robot appears to be more of a marketing tool aimed at attracting younger consumers, while the primary clientele remains older individuals who prefer traditional services [16][29]. - The massage industry is experiencing significant growth, with the market for rehabilitation robots projected to increase from 2.04 billion yuan in 2023 to 7.95 billion yuan by 2026, reflecting a compound annual growth rate of 57.5% [32]. - Major companies in the wellness sector are increasingly adopting technology, with brands like Xiuyue and Yishengtang investing in AI and digital solutions to enhance their service offerings [36]. Group 3: Industry Challenges and Consumer Perception - Despite the technological advancements, there are concerns regarding the efficacy and safety of AI-driven wellness products, with some consumers questioning the legitimacy of the claims made by these technologies [36][37]. - The massage and wellness industry is characterized by a lack of strong brand loyalty, with the top 10 brands only accounting for 8.5% of the market share, indicating a highly competitive environment [34][36]. - The article suggests that while AI can enhance service differentiation and potentially increase prices, the fundamental consumer experience remains paramount, and many consumers are skeptical of the benefits offered by AI technologies [34][36].