Core Viewpoint - The Beijing Consumer Association has signed the first national "Commitment to Promote the Standardized Application of AI Technology" with eight e-commerce platforms, establishing self-regulatory norms to protect consumer rights and delineate compliance boundaries for AI technology applications [1][9]. Group 1: Legal Compliance and Consumer Protection - E-commerce platforms and merchants must adhere to laws such as the Consumer Rights Protection Law and the E-commerce Law, ensuring consumer rights are prioritized when using AI-generated content [3][11]. - The commitment includes six specific measures to create a compliance framework for AI technology applications [1][9]. Group 2: Transparency and Disclosure - Merchants and content creators are required to clearly label AI-generated content, such as digital avatars and virtual scenes, with terms like "AI-generated" or "simulated scene" [4][13]. - Platforms are encouraged to provide unified AI content labeling features to promote transparency [4][13]. Group 3: Monitoring and Enforcement - Content monitoring and manual review will be implemented to prevent the dissemination of unmarked AI-generated content, with measures to add prominent labels to non-compliant content [4][14]. - Platforms will take further actions, such as blocking links, against confirmed violations [4][14]. Group 4: Support and Training - E-commerce platforms will provide tools and clear guidelines to help merchants and content creators comply with AI labeling requirements [5][15]. - Training programs will be established to enhance compliance awareness among merchants and content creators [8][17]. Group 5: Integrity of AI Standards - Strict measures will be enforced against the malicious deletion, alteration, or concealment of AI content labels, ensuring the integrity of the AI regulatory framework [6][16]. - Violating accounts and content will be dealt with according to legal regulations to maintain the seriousness of AI standards [6][16]. Group 6: Consumer Education and Engagement - The Beijing Consumer Association will continue to monitor AI technology applications and engage in consumer education to enhance awareness of AI technology and its implications [8][17]. - Multi-channel educational activities will be conducted to improve consumers' ability to identify false content and enhance their protective awareness [8][17].

Core Viewpoint - The misuse of AI synthesis technology in the e-commerce live streaming industry has raised concerns, prompting the signing of the first national commitment letter to promote the standardized application of AI technology among major e-commerce platforms [1][2]. Group 1: Issues Identified - Nearly 90% of respondents in a survey called for significant labeling of AI-generated content, highlighting a widespread concern over the lack of transparency in AI applications [2][3]. - The survey identified three major issues regarding consumer rights violations due to AI synthesis technology, including insufficient protection of consumer rights, difficulty in distinguishing between real and fake content, and concerns over AI digital humans lacking emotional authenticity [2][3]. - A practical investigation revealed that 50% of sampled AI digital live streams did not label their content as "AI-generated" or "simulated scenes," and 60% of samples failed to inform consumers about potential risks associated with private transactions [3]. Group 2: Commitment Measures - The commitment letter emphasizes "transparent labeling, strict auditing, and traceable responsibility," proposing six specific measures to delineate the compliance boundaries for AI technology in e-commerce [4][5]. - It mandates that platforms and merchants must comply with relevant laws, ensuring consumer rights are prioritized when using AI synthesis technology [4]. - Merchants and content creators are required to clearly label AI-generated content in prominent positions, and the use of AI face-swapping technology to impersonate celebrities is strictly prohibited [4][5]. Group 3: Future Actions - The Beijing Consumer Association plans to continuously monitor the application of AI technology and will organize volunteer experiences to provide feedback on live shopping experiences [6]. - Educational activities will be conducted to enhance consumer awareness of AI technology, helping them to better identify false content and protect their rights [6].