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深度|获得金沙江、险峰投资,AI网红营销头部公司 DeepLink ARR 已超500万美金
Sou Hu Cai Jing· 2025-10-20 13:41
Core Insights - DeepLink, an AI influencer marketing company founded in 2024, has achieved significant growth with an ARR exceeding $5 million and has attracted investments from top-tier firms like Alpha, Qiming Venture Partners, and GSR Ventures [2] - The company emphasizes that AI is not just a marketing gimmick but a fundamental part of its operational structure, enabling precise creator matching for brands [2][3] - DeepLink's approach combines AI efficiency with human insight, focusing on delivering tangible results rather than merely selling tools [3][4] AI and Service Relationship - DeepLink positions AI as the engine of efficiency while service ensures the delivery of results, highlighting the importance of both elements in their business model [3][4] - The company recognizes the differences in market dynamics between China and the U.S., where labor costs influence the perceived value of AI tools [4][5] - The strategy involves leveraging human input to enhance AI capabilities, creating a feedback loop that improves the AI's performance over time [5][6] Market Positioning and Strategy - DeepLink identifies the best entry point for AI companies in the B2B space as addressing specific problems rather than focusing on broad industry labels [9][10] - The company aims to establish itself as an "AI-driven global creator collaboration infrastructure," focusing on delivering measurable results rather than just promoting AI concepts [12][16] - DeepLink's client base primarily consists of hardware brands and AI software companies, with a high repurchase rate of over 80% within three months, indicating strong client satisfaction and effective service delivery [13][14] Future Outlook - The long-term vision for AI in marketing includes becoming an integral part of organizational decision-making, acting as a "second brain" that understands brand goals and optimizes content strategies [16] - DeepLink's goal is to transition AI from being a mere tool to a collaborative partner in achieving marketing success [16]
深度|获得金沙江、险峰投资,AI网红营销头部公司 DeepLink ARR 已超500万美金
Z Potentials· 2025-10-20 12:41
Core Insights - DeepLink, an AI influencer marketing company founded in 2024, has achieved significant growth with an ARR exceeding $5 million and investments from top-tier firms like Alpha, Qiming Venture Partners, and GSR Ventures [2][3]. Group 1: Business Model and Strategy - DeepLink leverages AI not as a gimmick but as a fundamental structure to efficiently match brands with suitable creators, enhancing ROI through data-driven precision [5][6]. - The company emphasizes that AI serves as an efficiency engine while service ensures result delivery, highlighting the importance of both elements in their operations [6][8]. - DeepLink's approach combines AI's structured intelligence with human creativity, ensuring that the final output meets quality standards and resonates culturally [7][8]. Group 2: Market Dynamics - The Chinese AI market differs from the U.S. due to lower labor costs, leading to a perception that AI tools are less valuable compared to human resources [10][12]. - The company identifies that the best entry point for AI in the B2B sector is addressing specific problems rather than focusing on broad industry applications [17][18]. - DeepLink aims to establish itself as an "AI-driven global creator collaboration infrastructure," focusing on tangible results rather than just AI concepts [22]. Group 3: Client Relationships and Performance - DeepLink has a high client retention rate, with over 80% of clients engaging in repeat business within three months, driven by the quality of service and results achieved [23][24]. - The company positions itself as a co-creation partner with clients, using AI to enhance decision-making and efficiency while ensuring high-quality outcomes [24][25]. Group 4: Future Outlook - The long-term vision for DeepLink includes evolving AI capabilities to understand brand goals, automate content planning, and predict ROI, transitioning AI from a tool to a collaborative partner [26][27].